Greg Piechota interviews Professor David Rogers of Columbia Business School in New York about his framework for mapping a digital roadmap for media companies: vision, prioritisation, experimentation, governance, and capabilities. Learn how the industry leaders such as The New York Times developed their roadmap to deliver a breakthrough in growing digital subscriptions. Prof. Rogers is a world-renowned expert and author of best-selling books Digital Transformation Playbook and recently published Digital Transformation Roadmap.
Top media executives from Belgium and Finland discuss strategies and priorities for the next 12 months, including their plans to capitalise on big news events in 2024, such as high-profile elections and sports events. We will also discuss the biggest lessons learned about growing subscriptions in the post-pandemic era — how they retained subscribers in 2023, and what it took to restart growth.
As the news publishers undergo a business model transformation to digital, they need to adapt their digital subscription model to become the key growth driver. In this interactive session organised with Mather Economics, we will explore the latest strategies and best practices to maximise digital subscription volume and growth, including optimising pricing, products, developing skills and capabilities, and finding operational efficiencies, e.g., with print automation.
Presentations from practitioners across newsroom, product, and marketing teams in Belgium, Germany and Switzerland on using analytics to increase digital audience, optimise conversion funnels, and reduce churn. Learn best practices from news organisations of different scope and size: the national and regional brands, and groups.
We will distill the biggest lessons from today's town hall, as well as the INMA Readers First Initiative. This can be a kind of playbook
for the news media community in the year ahead.