Since 2020, INMA has hosted the Media Subscriptions Town Hall to showcase how news media companies can transform to digital and subscription-first.
The sad reality is that, according to research by BCG and McKinsey, 70% of digital transformation efforts are falling short.
In his new book, “Digital Transformation Roadmap”, professor David Rogers of Columbia Business School writes that the key reasons for failure are:
At the INMA Media Subscriptions Town Hall, together with fellow news executives, academics and experts from Mather Economics, we want to show the proven path to success.
The success in digital subscriptions comes from great journalism, data analytics, marketing, and product but even The New York Times struggled with digital transformation to subscription-first for years before figuring out it requires organisational change.
What were the breakthroughs according to prof. Rogers?
In an interview with INMA, The New York Times’ Chief Growth and Customer Officer, Hannah Yang, confirmed that agile organisation and focus on experimentation led to a fourfold increase in digital subscriptions sales.
Join this INMA Media Subscriptions Town Hall to plan a roadmap for your business transformation and accelerate your subscription growth!
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue. The INMA community consists of nearly 20,000 members at 900+ news media companies in 83 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practises, and strategic initiatives focused on digital subscriptions, smart data, product, advertising, and newsrooms.
Mather is a global leader in subscription management and customer data analytics. They provide turn-key analytics services that solve complex problems for their clients. Their unique value proposition enables fast, economical, and verifiable return on investment through their efficient application of predictive analytics, A/B testing, and data science. Mather helps develop fact-based strategies with their clients, and they help implement those strategies with analytics-as-a-service offerings that augment the client’s capabilities. Their recommendations are supported by the knowledge of best practices, benchmarks, and the latest thought leadership.