In the past three years, a median news brand more than doubled the number of online subscribers. But the interest in news on the pandemic faded in many countries.
Have you felt a cold breeze when Netflix, Spotify, and other media giants reported a slowdown in the first months of 2022? You are not alone.
Many consumers are back to offices and pre-pandemic routines, and they have less time for the media. People feel and fear the rising cost of living. Many adjust spending. What will you do when they cancel your subscription?
At this trying time, INMA gathers the best news industry experts and practitioners to master the latest retention strategies and tactics:
Coming soon ...
Automation: Do more work with less resources Bundling: Serve people’s needs beyond the news Customer service: Arm your save teams with data Data analytics: Understand your churn, act more confidently Exit strategy: Plan a cancellation journey that makes people reconsider Innovations in onboarding: Make good impression on the first day Involuntary churn: Best practices in avoiding payment failures Product lines: Upgrade and … downgrade customers Subscriber engagement: Find ideas for new experiments
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.