As the economy faces headwinds, retaining subscribers and growing digital subscriptions is more critical than ever. INMA is here to help you master the latest strategies and tactics with a Subscription Growth Master Class.
With the help of the foremost industry experts and practitioners from all over the world, we will explore the most effective ways to drive growth and engagement in a challenging environment.
On four consecutive Thursdays in June (8-29) we will discuss:
Join us for this INMA Master Class and retool your business for success.
General Manager, Digital Subscriptions
Senior Product Manager
Mia Baglo Skotte
Head of CRO, Consumer Business Aftenposten
Senior Vice President, Global Strategic Services
Manager, Acquisition & Conversion
Head of CX, Consumer Business Aftenposten
Deputy Head of Media
Dallas Morning News
JP/Politiken Business Media
Associate Professor of Journalism Studies
Director, Sales and Digital Development, Gazeta Wyborcza
Global Head of Retention
Vice President, Consumer Engagement and Revenue Growth
Assistant Professor of Marketing
University of Delaware
Author, The Retention Point
Vice President, Data and Insights
The New York Times
Under-represented segments: How can we find and attract under-represented segments, such as young adults, to diversify our subscriber base? Engagement: How to manage engagement via our platforms, search, social media, and aggregators? Churn risk: How can we predict which subscribers are at risk of churning and what can we do to make them stay? Price increases: How can we smartly increase our prices without driving away our subscribers? Organise for retention: How can we organise to drive engagement and retention more efficiently and effectively? Subscription analytics: How can we leverage subscription analytics to optimise pricing, content, and marketing to grow our subscriber base? Consumer streaks: What is the science of habits and consumer streaks, and how to build lasting loyalty? Onboarding and nurturing: How can we welcome and nurture new subscribers with onboarding e-mails to improve their experience and learning? Bundling: How can we bundle and unbundle our news products to maximise value and engagement for our subscribers? B2B subscriptions: What targeted strategies can we use to grow B2B subscriptions, such as for companies or universities?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.