Navigate digital subscription growth in a challenging economy: Master retention, bundling, analytics, and audience diversification strategies
Battle churn with data
Tap into science of consumer streaks
Grow B2B subscriptions
Organise for retention
How to drive subscriber growth and engagement
As the economy faces headwinds, retaining subscribers and growing digital subscriptions is more critical than ever. INMA is here to help you master the latest strategies and tactics with a Subscription Growth Master Class.
With the help of the foremost industry experts and practitioners from all over the world, we will explore the most effective ways to drive growth and engagement in a challenging environment.
On four consecutive Thursdays in June (8-29) we will discuss:
- Diversification: Find and attract underrepresented segments to grow your subscriber base beyond the core audience.
- Retention: Learn data-driven tactics to engage subscribers, reduce churn, and organise retention efforts.
- Engagement: Tap into the science of consumer streaks, and nurture habits with state-of-art subscriber onboarding.
- Bundling and B2B subscriptions: Maximise value by bundling and unbundling for consumers, and for institutional clients.
Join us for this INMA Master Class and retool your business for success.
Speakers
Carolyn Adams
General Manager, Digital Subscriptions
NZME
New Zealand
Bilal Ayub
Senior Product Manager
Chartbeat
United States
Mia Baglo Skotte
Head of CRO, Consumer Business Aftenposten
Schibsted
Norway
Matthew Broad
Senior Vice President, Global Strategic Services
Piano
United States
Katia Debusschere
Manager, Acquisition & Conversion
Mediahuis
Belgium
Therese Grieves
Head of CX, Consumer Business Aftenposten
Schibsted
Norwayd
Patric Hamsch
Deputy Head of Media
NWT Media
Sweden
Katrice Hardy
Executive Editor
Dallas Morning News
United States
Anders Heering
Directora
JP/Politiken Business Media
Denmark
Aske Kammer
Associate Professor of Journalism Studies
Roskilde University
Denmark
Joanna Kwas
Director, Sales and Digital Development, Gazeta Wyborcza
Agora
Poland
Rachel Robertson-Brown
Global Head of Retention
The Guardian
United Kingdom
Phil Schroder
Vice President, Consumer Engagement and Revenue Growth
Gannett
United States
Jackie Silverman
Assistant Professor of Marketing
University of Delaware
United States
Robert Skrob
Author, The Retention Point
United States
Kendell Timmers
Vice President, Data and Insights
The New York Times
United States
Curated by
Greg Piechota
Lead, Readers First InitiativeInternational News Media Association (INMA)
Topics
Under-represented segments: How can we find and attract under-represented segments, such as young adults, to diversify our subscriber base?
Engagement: How to manage engagement via our platforms, search, social media, and aggregators?
Churn risk: How can we predict which subscribers are at risk of churning and what can we do to make them stay?
Price increases: How can we smartly increase our prices without driving away our subscribers?
Organise for retention: How can we organise to drive engagement and retention more efficiently and effectively?
Subscription analytics: How can we leverage subscription analytics to optimise pricing, content, and marketing to grow our subscriber base?
Consumer streaks: What is the science of habits and consumer streaks, and how to build lasting loyalty?
Onboarding and nurturing: How can we welcome and nurture new subscribers with onboarding e-mails to improve their experience and learning?
Bundling: How can we bundle and unbundle our news products to maximise value and engagement for our subscribers?
B2B subscriptions: What targeted strategies can we use to grow B2B subscriptions, such as for companies or universities?
Under-represented segments: How can we find and attract under-represented segments, such as young adults, to diversify our subscriber base? Engagement: How to manage engagement via our platforms, search, social media, and aggregators? Churn risk: How can we predict which subscribers are at risk of churning and what can we do to make them stay? Price increases: How can we smartly increase our prices without driving away our subscribers? Organise for retention: How can we organise to drive engagement and retention more efficiently and effectively? Subscription analytics: How can we leverage subscription analytics to optimise pricing, content, and marketing to grow our subscriber base? Consumer streaks: What is the science of habits and consumer streaks, and how to build lasting loyalty? Onboarding and nurturing: How can we welcome and nurture new subscribers with onboarding e-mails to improve their experience and learning? Bundling: How can we bundle and unbundle our news products to maximise value and engagement for our subscribers? B2B subscriptions: What targeted strategies can we use to grow B2B subscriptions, such as for companies or universities?
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