How to apply product principles to a media company's revenue goals is the focus of this master class from INMA's Product Initiative. Across four modules, get an executive-level overview of owning the road map for product development, product's impact on how the work of news is changing, best practices in apps and engagement, and how to make sure that good product processes turn out good products.
Coming soon ...
If consumers are getting screen shy, where are the new opportunities?
How are media organisations making the most of audio?
How can we increase retention with users through the use of tools and utilities?
Which products are being “pivoted” to meet customer demand?
In which areas can we use existing resources to create new products and features?
When are we going to have to take AR/VR/XR seriously?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.