Now more than ever, product has a role in supporting newsrooms to create different content formats that will attract and engage multiple audience segments.
Coming out of COVID, many of our readers are more aware — and critical of — the amount of time they are spending on screens. This awareness, combined with progress in headphone and smart device technology, means that audio formats are becoming increasingly important to news organisations. What is your product team doing now to support this shift? Hear from publishers leading the pack in their approach to building audio and voice products for their audiences.
Many publishers are also focused on how to attract a Gen Z audience. We’ll look at how media companies should approach this first digital- and social-native generation who seems more comfortable on TikTok than using news products. We’ll also dive into questions like:
Senior Product Manager
President & Co-Founder
The News Movement
Senior Editor, Next Gen Audience Development
The Washington Post
Senior vice-President, Product & Customer Experience
Editor of Emerging Product and Audio
San Francisco Chronicle
Head of Product Design & UX
Assistant Professor of Participatory AI
New Formats Editor
Wall Street Journal
Product Director, FT.com and Apps
Olalla Novoa Ojea
COO and Co-Founder
Co-Author, Team Topologies
Chief Audio Officer
More speakers coming soon ...
How do we set ourselves up internally to move nimbly and create new innovative content formats?
Post-COVID consumers are decreasing screen time and wanting to go out, so what are the new opportunities?
How do we evaluate and prioritise brand new opportunities?
How can we use existing resources and tap into internal knowledge to create new products and features?
How do we create internal frameworks to allow for cross-platform innovation?
What are the audio opportunities beside podcasts?
Can we leverage external sources such as creators and social platforms?
What do we need to do and where do we need to be to reach the first natively digital generation: Gen Z?
How do we rethink existing products to be more innovative?
What design and UX considerations should we be taking into account?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.