Creating new formats, features and products for news consumers
Audio and voice
Reaching Gen Z
Evaluating and prioritising opportunities
Personalisation products
Using innovative content formats to meet diverse audience needs
Now more than ever, product has a role in supporting newsrooms to create different content formats that will attract and engage multiple audience segments.
Coming out of COVID, many of our readers are more aware — and critical of — the amount of time they are spending on screens. This awareness, combined with progress in headphone and smart device technology, means that audio formats are becoming increasingly important to news organisations. What is your product team doing now to support this shift? Hear from publishers leading the pack in their approach to building audio and voice products for their audiences.
Many publishers are also focused on how to attract a Gen Z audience. We’ll look at how media companies should approach this first digital- and social-native generation who seems more comfortable on TikTok than using news products. We’ll also dive into questions like:
- Which formats should news media be focusing on?
- Who should lead the charge internally?
- How do we evaluate success?
Speakers
Bilal Ayub
Senior Product Manager
Chartbeat
United States
Ramin Beheshti
President & Co-Founder
The News Movement
United States
Phoebe Connelly
Senior Editor, Next Gen Audience Development
The Washington Post
United States
Sharon Denning
Senior vice-President, Product & Customer Experience
Dow Jones
United States
Sarah Feldberg
Editor of Emerging Product and Audio
San Francisco Chronicle
United States
Nicole Dingess
Head of Product Design & UX
Advance Local
United States
Jaron Harambam
Assistant Professor of Participatory AI
Athena Institute
Netherlands
Robin Kwong
New Formats Editor
Wall Street Journal
United States
Debbie McMahon
Product Director, FT.com and Apps
Financial Times
United Kingdom
Olalla Novoa Ojea
Voice Coordinator
Prisa Radio
Spain
Ruben Schulze-Fröhlich
COO and Co-Founder
Wake Word
Germany
Matthew Skelton
Co-Author, Team Topologies
Founder
Conflux
United Kingdom
Josefin Svensson
Data Scientist
VK Media
Sweden
Nadia Tolich
Chief Audio Officer
Stuff
New Zealand
Kamran Ullah
Deputy Editor-in-Chief
Telegraaf
Netherlands
More speakers coming soon ...
Curated by
Jodie Hopperton
Lead, Product InitiativeInternational News Media Association (INMA)
Topics
How do we set ourselves up internally to move nimbly and create new innovative content formats?
Post-COVID consumers are decreasing screen time and wanting to go out, so what are the new opportunities?
How do we evaluate and prioritise brand new opportunities?
How can we use existing resources and tap into internal knowledge to create new products and features?
How do we create internal frameworks to allow for cross-platform innovation?
What are the audio opportunities beside podcasts?
Can we leverage external sources such as creators and social platforms?
What do we need to do and where do we need to be to reach the first natively digital generation: Gen Z?
How do we rethink existing products to be more innovative?
What design and UX considerations should we be taking into account?
How do we set ourselves up internally to move nimbly and create new innovative content formats?
Post-COVID consumers are decreasing screen time and wanting to go out, so what are the new opportunities?
How do we evaluate and prioritise brand new opportunities?
How can we use existing resources and tap into internal knowledge to create new products and features?
How do we create internal frameworks to allow for cross-platform innovation?
What are the audio opportunities beside podcasts?
Can we leverage external sources such as creators and social platforms?
What do we need to do and where do we need to be to reach the first natively digital generation: Gen Z?
How do we rethink existing products to be more innovative?
What design and UX considerations should we be taking into account?
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