Agenda


Thursday, May 4

Module 1

10:00 a.m.-12:30 p.m.
(New York time)

Today's module


There has been fragmentation of the distribution channels over the last 10+ years. Smart home devices such as Alexa are far from reaching their potential, AirPods are becoming the norm in many places, and there is a huge growth of other types of wearables. But it’s not all about new devices. These devices allow us to move away from screens.



Jodie Hopperton 10:00 a.m.-10:20 a.m. (New York time)
Introduction
Jodie Hoppperton, Product Initiative Lead, INMA


Tuesday, May 9

Module 2

10:00 a.m.-12:30 p.m.
(New York time)

Today's module

As media organisations are looking to build products that reach readers in new ways, many are going beyond just informing their readers to providing tools that help their everyday lives. For many, this is about creating a habit for readers. By having readers interact in a deeper way, we’re moving from a “sit back” experience to a “lean forward” one, which means a slightly different product mindset.


Thursday, May 11

Module 3

10:00 a.m.-12:30 p.m.
(New York time)

Today's module

Consumer expectations are different. News has become a commodity, and insights are more valuable - insights in relation to the individual consumer even more so. At news organisations, we have a wealth of expertise that we have tapped into from a content point of view, but not always a product point of view. Just think about The New York Times Cooking. Despite the plethora of recipes available elsewhere online, enough people feel that The New York Times channel gives them what they need that they are willing to pay for it.



Tuesday, May 16

Module 4

10:00 a.m.-12:30 p.m.
(New York time)

Today's module

What to look forward to this year.



Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me