Creating new formats, features and products for news consumers

Audio and voice

Reaching Gen Z

Evaluating and prioritising opportunities

Personalisation products

Using innovative content formats to meet diverse audience needs

Product has a role in supporting newsrooms to create different content formats that will attract and engage multiple audience segments. oming out of Covid many of our readers are more aware, and critical of, the amount of time they are spending on screens. This awareness combined with progress in headphone and smart device technology means that audio formats are becoming increasingly important to news organizations. Many publishers are also focused on how to attract a Gen Z audience, a generation that is the first digital and social native generation who seems more comfortable on Tiktok than using news products. How should media companies approach this? Which formats should they be focusing on? Who should lead the charge internally? And how do we evaluate success?


Coming soon ...

Curated by

Jodie Hopperton

Jodie Hopperton

Lead, Product Initiative
International News Media Association (INMA)


Post covid consumers are decreasing screen time and wanting to go out, what are the new opportunities

What are the audio opportunities beside podcasts?

Do we need to embrace Tiktok or should we apply the same principles to our content?

How do we evaluate and prioritise brand new opportunities?

Which products are being “pivoted” to meet customer demand?

In which areas can we use existing resources to create new products and features?


Thursday, May 4

Module 1: How do we start thinking about new products and formats?

Click here for more information on this module

Tuesday, May 9

Module 2: The audio opportunity

Click here for more information on this module

Thursday, May 11

Module 3: Reaching Gen Z

Click here for more information on this module

Thursday, May 16

Module 4: Personalisation, where do we go from here?

Click here for more information on this module


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$595 for all four modules, inclusive of video recordings and presentations
    (also available for corporate members at US$225 per module)
  • Non-members: US$1,390, which includes one free year of INMA membership




Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me