Product has a role in supporting newsrooms to create different content formats that will attract and engage multiple audience segments. oming out of Covid many of our readers are more aware, and critical of, the amount of time they are spending on screens. This awareness combined with progress in headphone and smart device technology means that audio formats are becoming increasingly important to news organizations. Many publishers are also focused on how to attract a Gen Z audience, a generation that is the first digital and social native generation who seems more comfortable on Tiktok than using news products. How should media companies approach this? Which formats should they be focusing on? Who should lead the charge internally? And how do we evaluate success?
Coming soon ...
Post covid consumers are decreasing screen time and wanting to go out, what are the new opportunities
What are the audio opportunities beside podcasts?
Do we need to embrace Tiktok or should we apply the same principles to our content?
How do we evaluate and prioritise brand new opportunities?
Which products are being “pivoted” to meet customer demand?
In which areas can we use existing resources to create new products and features?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.