Agenda


Tuesday, November 7

Module 1: What are we doing with business models and how newsrooms can get on board

10:00 a.m.-12:30 p.m.
(New York time)


Peter Bale 10:00 a.m.-10:10 a.m. (New York time)
Introduction

Building the best newsroom for your readers and your business is the focus of this Newsroom Innovation Master Class. In this introduction, INMA paints a picture of how to create a high-performance newsroom and lead the transition focused on four pillars: trust, business models, innovation, and leadership.

Peter Bale, Newsroom Initiative Lead, INMA







Aron Pilhofer 10:10 a.m.-10:35 a.m. (New York time)
Newsrooms need to get with the programme, and here’s how

Aron Pilhofer has led newsroom transformation programmes at titles like The New York Times and The Guardian and has the scars to prove it. Now at the Lew Klein College of Media and Communication at Temple University — and through hands-on projects in newsrooms — Aron is a leading expert in how newsrooms can get behind the business model of their publishers, create great journalism that serves readers, and support sustainable journalism businesses.

Aron Pilhofer, Associate Professor, Temple University - James B. Steele Chair in Journalism Innovation, United States




Don Hudson 10:35 a.m.-11:05 a.m. (New York time)
Life in a newsroom that is totally aligned with its business and its owners — and vice versa

Newsday, a venerable title founded to serve Long Island, has turned into one of the most dynamic multimedia operations in the United States with a focus on its community and a newsroom that generates video, breaking news, online services, and a newspaper. Under an owner with a journalism background the newsroom and what we used to call “the business” work like a smoothly oiled machine.

Don Hudson, Editor and Chief Content Officer, Newsday, United States




Nicole Carroll 11:05 a.m.-11:30 a.m. (New York time)
News models to connect local newsrooms to their communities

Nicole Carroll recently left USA Today where she was editor-in-chief and responsible or the flagship title but also hundred of local newspapers and services. She’s created a new programme at Arizona State University’s Cronkite School of Journalism and Mass Communications devoted to ways to turn local news outlets into community-supported non-profits. It’s an alternative business model that often aligns with the newsroom’s natural focus on its community and serving the audience.

Nicole Carroll, Professor of Practice, Arizona State University and Former Editor-in-Chief, USA Today, United States




Ken Herts 11:30 a.m.-11:55 a.m. (New York time)
What journalists need to know about the business they’re in and how to support it

Ken Herts brings a pragmatic background of media business leadership from the Wall Street Journal and Dow Jones News Wires to the Lenfest Institute — perhaps the most innovative non-profit news organisation in the world. Lenfest is the non-profit but non-controlling owner of the Philadelphia Inquirer and has a mission to support other media in the city. Ken will talk about the pressures on publishers from industry trends and how you can adapt.

Ken Herts, Chief Operating Officer, The Lenfest Institute for Journalism, United States




Jamil Anderlini 11:55 a.m.-12:20 p.m. (New York time)
Leading a high-functioning newsroom aligned to business goals

Politico Europe has carved out a reputation for market-moving and insightful journalism sought after by business leaders, politicians, and bureaucrats across the Continent and wider. Its newsroom is a key driver in the immense value generated by the site and the value Axel Springer saw when it bought Politico for more than US$1 billion. Jamil Anderlini will explain how his newsroom works and how he aligns the team with the wider business goals and plainly how it creates must-read journalism.

Jamil Anderlini, Editor-in-Chief, Politico Europe, Belgium




12:20 p.m.-12:30 p.m. (New York time)
Discussion and takeaways

Thursday, November 9

Module 2: What trust is, how to defend and create it, and how not to lose it

10:00 a.m.-12:30 p.m.
(New York time)


10:00 a.m.-10:10 a.m. (New York time)
Welcome and Introductions
Peter Bale, Lead, INMA Newsroom Initiative



Thibaut Bruttin 10:10 a.m.-10:35 a.m. (New York time)
The Journalist Trust Initiative - recognised certification of what it takes to build trust

Reporters Without Borders runs the Journalism Trust Initiative, launched by major media organisations and industry groups in Europe and with its own International Standards Organisation certification to show compliance with agreed criteria.

Thibaut Bruttin, Assistant Director-General, Reporters Sans Frontières, France




Sally Lehrman 10:35 a.m.-11:00 a.m. (New York time)
The Trust Project: Born from what readers say helps them trust media

Trust Project CEO Sally Lehrman explains the origins of the innovative non-profit which has built an admired trust label based on eight simple principles that members – and really any media organisation – can apply to demonstrate how they try to embed trust in all they do.

Sally Lehrman, CEO, The Trust Project, United States




Álex Herrera Díaz Ignacio Martínez de Albornoz Tarongi 11:00 a.m.-11:35 a.m. (New York time)
Embedding trust as a core principle of your media organisation

Spanish media group Henneo embraced trust as a central principle of its relationship with audiences, adopting the Trust Project requirements and making them central to newsroom culture and it seems to be paying off. Operating in a highly competitive and often politicised media environment, Henneo controls titles including 20Minutos and Lainformacion.com.

Ignacio Martínez de Albornoz Tarongi, Director of Business Development, Henneo, Spain
Álex Herrera Díaz, Subdirector, 20 minutos.es, Spain




Gordon Crovitz 11:35 a.m.-12:20 p.m. (New York time)
Measuring trust and how consumers judge it

Gordon Crovitz is a co-founder and CEO of NewsGuard, a pioneering company that uses a set of well-grounded criteria to evaluate the integrity of news organisations based on their methods, codes of practices and how they present themselves to consumers. It’s free to publishers but has become the defacto trust label across the internet. A veteran at the top levels of journalism, Gordon will explain how News Guard works and what trust really means in practice.

Gordon Crovitz, Co-CEO, NewsGuard, United States




12:20 p.m.-12:30 p.m. (New York time)
Discussion and takeaways

Tuesday, November 14

Module 3: What innovation is and isn’t — not shiny things but real change and action

Supported by




10:00 a.m.-12:30 p.m.
(New York time)


10:00 a.m.-10:10 a.m. (New York time)
Welcome and Introductions
Peter Bale, Lead, INMA Newsroom Initiative




Anita Zielina 10:10 a.m.-10:35 a.m. (New York time)
The skills you need to lead and innovate in any media organisation

Whether it is leading innovation or the transformation of your media organisation or newsroom, there are known skills that can help you find the right way. Learn from one of the few people who focuses on journalism leadership at C-level and has a proven playbook. Anita has created her own advisory and training firm having set up the groundbreaking leadership progamme at the Craig Newmark Graduate School of Journalism at City University of New York.

Anita Zielina, Founder, Better Leaders Lab, Austria




john Thornhill 10:35 a.m.-11:00 a.m. (New York time)
The “Intrepreneur”: Persuading your employer to back your own start-up

Senior foreign correspondent, former deputy editor, and more recently, technology columnist, John Thornhill, convinced The Financial Times to back his start-up, Sifted, covering the European tech sector. He knew there was a gap in the market and says he’s now found a market in the gap: creating a significant publishing outlet that generates value for the FT and his other investors. It wasn’t easy but it certainly helped to have the FT brand affiliation. The FT also gained a reputation as an innovator and incubator of a successful media venture.

John Thornhill, Founder, Sifted, and Innovation Editor, Financial Times, United Kingdom




Lisa MacLeod 11:00 a.m.-11:25 a.m. (New York time)
Driving digital growth through newsroom transformation

FT Strategies, the consultancy from the Financial Times, works with news organisations globally to build valuable relationships with their customers and grow their businesses. A key component of this is newsroom transformation and in this session, FT Strategies will share the methodologies, learnings and success stories from their work in this area, along with insights on how the Financial Times’ newsroom is evolving.

Lisa MacLeod, Director and Head of EMEA, FT Strategies, United Kingdom




Juan Andres Munoz 11:25 a.m.-11:50 a.m. (New York time)
Filling a need you weren’t sure existed could create an oak from an acorn

Almost on a whim after leaving CNN Español where he created a leading Spanish-language site, Juan Munoz created a WhatsApp-based newsletter for his home town in Spain. The results have surprised him and towns people and give clues as to how meeting unmet needs can drive media products and maybe reconnect your publication with its audience.

Juan Andrés Muñoz, Founder, Pamplonews, Spain




Robert Zilz 11:50 a.m.-12:20 p.m. (New York time)
How German publisher KStA Media has gone all-in on testing and applying artificial intelligence

Venerable German media group KStA Media has decided it must jump fast on the Artificial Intelligence revolution and is running a fast-fail strategy to experiment with and rapidly adopt various AI technologies and methods right across its editorial and business workflow. It’s an approach many other publishers can learn from if they are prepared to be open with staff and readers.

Robert Zilz, Head of Data bei Kölner Stadt-Anzeiger Medien, Germany




12:20 p.m.-12:30 p.m. (New York time)
Discussion and takeaways

Thursday, November 16

Module 4: What it takes to change a newsroom, leadership stories from the frontline and lessons you can apply

10:00 a.m.-12:30 p.m.
(New York time)


10:00 a.m.-10:10 a.m. (New York time)
Welcome and Introductions
Peter Bale, Lead, INMA Newsroom Initiative




Jane Barrett 10:10 a.m.-10:40 a.m. (New York time)
Driving change, technology adoption and maybe most importantly cultural change

Reuters is one of the oldest and most respected names in global media. It has always been an innovator from the days of pigeons and then the telegraph and its world-changing move into financial data but Reuters has also stayed true to its ethics. How does it keep moving forward in a world of artificial intelligence and other challenges, and how do you both maintain and develop the culture of a more than 150-year-old organisation.

Jane Barrett, Global Editor, Media News Strategy, Reuters News Agency, United Kingdom




Zach Leonard 10:40 a.m.-11:10 a.m. (New York time)
The big turnaround: Tough decisions to a brighter and sustainable media future

The Independent took a strategic decision to abandon its printed edition years before others took that plunge. Seven years on, that difficult decision has delivered a profitable, diversified and growing digital-only news business, expanding rapidly in the United States, across multiple languages and commercial markets. The Independent is built on trusted journalism, a singular focus on reader needs, and a serious design and user experience ethos.

Zach Leonard, Chief Operating Officer, Independent Global, United States




Niketa Patel 11:10 a.m.-11:40 a.m. (New York time)
Cultivating leadership: What it takes to be a leader and you too can do it

Experience matters but it isn’t everything. The days of running a media organisation based on gut instinct are over. It doesn’t mean judgment isn’t the greatest skill but there are lessons from the best in the business that can help you change organisations faster and more effectively. A lot of it is harnessing the skills and talent in your own organisation but it’s also about your attitude. Niketa will provide an overview of the Executive Program in News Innovation and Leadership at CUNY. She’ll also talk about her own career journey through CNN, Twitter, and The 19th to share lessons about leadership, resilience and empathy.

Niketa Patel, Senior Director, Executive Programmes, Craig Newmark Graduate School of Journalism at CUNY, United States




Sir William Lewis 11:40 a.m.-12:15 p.m. (New York time)
Building the future in new audiences and new platforms

Will Lewis, about to be enobled as Sir Will, is bidding to buy The Telegraph Media Group but is also the co-founder of The News Movement, a punchy start-up with significant backing that’s trying to serve younger audiences and teaching old media brands how to reach them. Will is a journalist-first and has had a career that includes The Financial Times, The Sunday Times, editor of The Daily Telegraph, and major executive roles at News Corp including CEO of Dow Jones.

Sir William Lewis, CEO-designate, The Washington Post Co, Co-Founder,The News Movement, United Kingdom




12:20 p.m.-12:30 p.m. (New York time)
Discussion and takeaways

Supported by






Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

E-Mail me

Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me