Conference


Wednesday, 27 September

10:30 – 13:00

Networking welcome and registration desk

Hilton Antwerp Old Town, 3rd Floor

Register for the conference by picking up your badge and event materials. Meet old and new INMA friends over sandwiches and drinks before we kick off the conference.

13:00 – 13:15

Conference welcome and introductions

Hilton Antwerp Old Town, 3rd Floor

Welcome to INMA’s 50th European News Media Conference where European media executives talk to peers from across the continent. Hear from our co-moderators how the European media story is playing out in 2023 and what new story the Antwerp conference will tell.

INMA Europe Division President
Petteri
Petteri Putkiranta
President, INMA Europe Division, and President, News & Feature, Sanoma Media, Finland
Moderators
Katharina Neubert
Katharina Neubert
Senior Vice President of Global Generative AI, Axel Springer, Germany
Nick Petrie
Nick Petrie
Deputy Digital News Director, Reuters, United Kingdom

13:15 – 13:45

How news media priorities are changing in the Age Of Generative AI

The strategic priorities of the global news media industry — notably where business model innovation and generative AI fit — is the focus of this opening keynote presentation. Learn about priorities, challenges, and opportunities, the state of digital transformation, generative AI, what future success starts to look like, and how to amplify great journalism. As a bonus, be the first to hear emerging themes from an exclusive INMA media CEO retreat — and what your bosses are talking about.

Speaker
Earl Wilkinson
Earl Wilkinson
Executive Director and CEO, International News Media Association (INMA)

13:45 - 14:15

What young leaders say about the future of news media

Young leaders are emerging at news media companies throughout Europe. Their perspectives are different. Their runways are different. Their points of emphasis are different. In this panel discussion, learn how fast-risers in news media are applying these differences in a fast-changing business.

Julia Tran
Julia Tran
Chief Operating Officer, Medienhaus Aachen, Germany
Mari-Marthe Aamold
Mari-Marthe Aamold
CEO/CFO, Bergens Tidende and Stavanger Aftenblad, Schibsted, Norway
Jeroen Van Raemdonck
Jeroen Van Raemdonck
Product Manager, Roularta, Belgium

14:15 – 14:45

Networking break

14:45 – 15:25

Let’s have a chat about Gen Z

Loosely defined, Generation Z is a cohort of the population born between 1997 and 2012 — the first fully digital generation. The data suggests they are voracious readers, and there is evidence they are reading more post-pandemic than prior to the pandemic. Yet how to get them to full embrace independent journalism from largely legacy media companies? In this session, get a glimpse at the situation and how Mediahuis is responding..

Speaker
Jessica B
Jessica Bulthé
Data Science Business Partner, Mediahuis, Belgium

15:25 – 15:45

Getting Gen Z to love our (legacy) news brands

Probably the biggest challenge of the news industry over the next decade is how to connect our news brands with the future generation of readers. First, getting them to consume the news, in whatever shape or form. Then to love us and subscribe. In this presentation, learn what Politico is doing in this space.

Speakers
Laura Greenhalgh
Laura Greenhalgh
Managing Editor, Europe Politico, Belgium

15:45 – 16:45

Storytelling formats and the impact of video and podcast

Both video and podcast have been around for many years now, with mixed success. Yet both have seen somewhat of a revival in recent times. In these case study presentations, you'll hear from Belgium's business news brand (Mediafin) podcast adventure, how The Economist is reaching new audiences on TikTok, monetising video from Toronto Star and How to Scale Visual Storytelling from Sueddeutsche Zeitung in Germany.

How Mediafin's daily podcasts are at the heart of its audio enterprise
Karel Dierickx
Karel Dierickx
Head of Audio, Mediafin, Belgium
How The Economist is reaching new audiences on TikTok
Liv Moloney
Liv Moloney
Head of Social Media, The Economist, United Kingdom
How to scale visual storytelling at Süddeutsche Zeitung
Wolfgang J
Wolfgang Jaschensky
Visual Desk Leader, Süddeutsche Zeitung, Germany
The impact of video at the Toronto Star
chris patheiger
Chris Patheiger
Chief Product & Data Officer, Toronto Star, Canada

16:45 – 17:00

Takeaways of the day

Distill the key learnings of the day with an INMA tradition: identifying commonalities, spotting outliers, and prioritising what to take home in this end-of-day wrap-up.

Robert Whitehead
Robert Whitehead
Lead, Digital Platforms Initiative, INMA

18:30 – 22:00

Diamond welcome reception at The Royal Museum of Fine Arts

Join fellow INMA members for an intriguing evening at one of Antwerp’s most beautiful museums with drinks and finger foods galore. Let's drink to a sparkling future, but ... drink with care! Each glass contains a diamond (really), or is it a fake? Located in the undisputed diamond capital of the world, the Royal Museum of Fine Arts, or KMSKA (a Flemish acronym), showcases seven centuries of art from Flemish primitives to expressionists and world-famous masters, boasting the largest and most important collections of James Ensor and Rik Wouters. Yet the Royal Museum of Fine Arts Antwerp is much more than even this internationally renowned collection of art. The KMSKA is the only Flemish museum with high-level scientific status. Delegates are encouraged to walk (18 minutes from Antwerp Hilton), take the tram (10 minutes from Antwerp Hilton) or take an Uber/taxi.

Address: Leopold de Waelplaats 1, 2000 Antwerpen

Thursday, 28 September

08:00 – 09:00

Networking welcome and registration desk

Hilton Antwerp Old Town, 3rd Floor

Register for the conference by picking up your badge and event materials and enjoy pastries and coffee.

09:15 - 09:45

Shocking the system to create the all-digital news brand

No-one has gone as hard or as dramatic as Berlingske in removing the print-dominated focus that holds back media companies’ transformations. At Berlingske, Mette Østergaard shocked the system and in doing so re-wrote the playbook. Learn how Berlingske's newsroom culture was forced to leap into the 21st century.

Speaker
Mette Østergaard
Mette Østergaard
Editor-in-Chief, Berlingske, Denmark

09:45 - 10:45

How news organisations successfully develop new lines of business and the value that a commercial bridge brings to that process

Developing new lines of business outside the core is always a challenge for news organisations in terms of resources, ways of working, and choosing where to focus. One could argue that news organisations are better positioned than many startups to successfully develop something new, given their access to a loyal audience, brand recognition, and established communication channels. In this session you will learn how they do it at the FT and Ringier.

Speakers
Peter Chabrecek
Peter Chabrecek
Head Strategy & Business Development, Ringier, Switzerland
Kritasha Gupta
Kritasha Gupta
Head of Business Development, Financial Times, United Kingdom
Corsin Heinzmann
Corsin Heinzmann
Senior Manager Strategy & Business Development, Ringier, Switzerland

10:45 - 11:00

Growth strategy in regional news media: Learning about the new business setup at Funke

Constantly screening markets for growth opportunities, developing new products and diversifying revenue streams is a core task in a transforming market. Corporate assets of media companies like loyal audiences and relevant structures for launching and testing new products in both market sides (B2B + B2C) can help to kickstart growth. However, structural and organizational challenges can arise easily and need to be equipped for. In this case study you will learn about the growth set-up of Funke in the news division and dive into a hands-on case study.

Anna-Katharina Kölbl
Anna-Katharina Kölbl
Head of Business Development News Media, Funke, Germany


11:00 - 11:30

Networking break

11:30 – 12:00

Project “Future North Sea”: How German newsrooms collaborate to activate and engage local communities

The North Sea has changed significantly due to climate change and human impacts. This creates chances and risks for local actors in the fields of fishery, touris,m and energy. These topics are crucial for the future of the coastal region. It's up to local journalists to activate their local communities — especially to get young people involved. To achieve this, local journalism has to change. In the project “Future North Sea,” the Nordsee-Zeitung, Ostfriesen-Zeitung, and the German news agency dpa are working together to connect the people along the coast and position themselves as caretakers for local communities. This change is challenging, so the publishing houses are mastering it together.

Katja Flesischmann
Katja Fleischmann
Product Manager DRIVE, DPA, Germany

Daniel N
Daniel Noglik
Reporter, ZGO Zeitungsgruppe Ostfriesland, Germany

12:00 - 13:00

Case studies: Innovative reader revenue


How DPG Media is optimising publishing schedules to drive reader engagement

News is unpredictable, and reader engagement varies widely on a daily basis. From a commercial perspective you desire stability to reduce churn and maintain the inflow of new subscriptions. In this session, learn how DPG Media optimises its publishing schedules across its different news brands to stabilise reader engagement.

Speaker
Cédric Algoed
Cédric Algoed
Lead News Analysis, DPG Media, Belgium

How a German startup based on a moving ship used newsletters and podcasts to build memberships

The Pioneer in Germany stands out for several reasons — not just because their newsroom is based on a moving ship! This news media startup was founded in 2019, with a value proposition of paid newsletters and podcasts first. The Pioneer has managed to grow a free reader base of roughly 200,000 daily newsletter recipients and a paying member base of roughly 30,000.

Speaker
Moritz Klein
Moritz Klein
Head of Memberships, The Pioneer, Germany

How Roularta is tackling subscription bundling

Belgium and The Netherlands' Leading Magazine Publisher Unleashes Bundling. Bundling of consumer products is taking off across many news media markets and the success is flowing. Roularta Media Group, Belgium’s leading magazine publisher, provides a strong example of it. Learn how they bundled to drive subscriber growth.

Speaker
Marc Bongers
Group Transformation Officer, Roularta Media Group

13:00 – 14:15

Lunch

14:15 – 15:30

3 parallel breakout sessions

Brainsnack presentations are an INMA European News Media Conference hallmark featuring 10-minute, to-the-point, minimal slide case study presentations. This afternoon, we will conduct three parallel breakout sessions in Brainsnack format, each covering a specific topic. There will be time for Q&A and group discussions in between. We regroup after 75 minutes to discuss key findings.

Practical AI case studies and applications

  • Frankfurter Allgemeine Zeitung: Using AI to make better decisions about paid content by Marina Sorg, Head of Product Development, FAZ

  • Summarising articles with AI at VG by Vebjørn Nevland, Data Scientist, VG

  • AI tools in the newsroom at Russmedia by Dominic Depaoli, CTO, Russmedia

  • Ringier's new internal guidelines for dealing with generative AI by Ringier team

  • How AI can help in creating better stories, effectively personalise them and distribute to the readers — a case study of Ring Publishing. by Wojciech Ehrenfeld, Ring Publishing
  • Engagement and subscription growth

  • Sanoma Media Finland: From multi-sourcing real-time editorial analytics tools to one in-house dashboard solution by Katriina Wallinmaa, Development Manager, Sanoma Media Finland

  • 4 lessons from marketing to increase engagement and subscribers by María Rosa Fernández, Protecmedia

  • Bundling at DPG Media: Uit Andere Media by Philippe Remarque, Publisher/Director of Journalism, DPG Media Netherlands

  • Bundling at Mediahuis: Plus+ by Katia Debusschere, Manager Acquisition and Conversion, Mediahuis Belgium

  • How we doubled Gen Z subscribers by Alexander Nordström, Business developer B2C, Stampen Media, Sweden
  • Personalisation

  • Article DNA: The secret life of article characteristics by Michiel Goertzen, Deputy Editor in Chief and Genaud Molin, Manager Online, De Limburger

  • Calibration of content: The seven-subject strategy by Lina Hedenström, CEO, NTM

  • Tamedia's trial and error with personlisation by Nadia Kohler & Yves Schebesta Jaggi, Tamedia

  • Optimise your ad revenue by uncovering the precise value of each impression in real time by Michael Silberman, Piano

  • V+: Recreating Norwegian subscription success in Voralberg by Lucas Hepberger, Russmedia

  • 15:30 – 16:00

    Networking break

    16:00 – 16:45

    Breakout session reports

    Breakout leaders take the main stage to discuss learnings from each of the breakout sessions. This distillation will send you home with practical case studies.

    Panelists
    Wojciech Ehrenfeld
    Head of IT Solutions, Ringier Axel Springer
    María Rosa Fernández
    Head of Business Development for EMEA, India & APAC, Protecmedia
    Michael Silberman
    EVP Media Strategy, Piano

    16:45 – 17:00

    Takeaways of the day

    Distill the key learnings of the day with an INMA tradition: identifying commonalities, spotting outliers, and prioritising what to take home in this end-of-day wrap-up.

    Robert Whitehead
    Robert Whitehead
    Lead, Digital Platforms Initiative, INMA

    18:00 – 18:15

    Buses depart from Antwerp Hilton to conference dinner

    Meet us in the Antwerp Hilton lobby at 17:50 to board buses that will take you to the conference dinner at Antwerp Brewing Company. Buses depart at 18:00. It is a 10-minute bus or a 28-minute walk from the Antwerp Hilton.

    18:15 – 21:15

    BBQ night at the Antwerp Brewing Company

    If Belgium is known for its beers, Antwerp's contribution to that legend is a style of beer called Seefbier — a rediscovered beer recipe perfected by our host for the evening, the Antwerp Brewing Company (Antwerpse Brouw Compagnie). As INMA delegates unwind with an entertainment-infused BBQ dinner at Antwerp Brewing Company, network with delegates, enjoy a beer tasting and the uniquely Antwerp story behind the brewery, take a tour ... and, most importantly, raise a glass to colleagues from throughout Europe enjoying something quintessentially Antwerp. Afterwards, enjoy a night on the town!

    Address: Indiestraat 21, 2000 Antwerpen

    Friday, 29 September

    09:15 - 09:45

    What can news media do with AI, and what does AI do to news media?

    Learning about AI and the problems it can help us solve has saved journalists in Schibsted over 3,000 hours of work just a few weeks into this new technological era. In this presentation, learn all the ways Schibsted has used AI to be more effective. Technological change tends to happen slowly at first, and then all at once. This certainly feels true for AI, where so much has happened just in the last few months. But just doing what we're already doing faster is not going to bring about another golden age for news media, so let's also talk about how AI fundamentally changes what we should be doing in the first place. Filtering out all the noise and hype and distilling what can and what should be done with AI is the bigger question. What is ethical and legally useful?

    Speaker
    Johannes Gorset
    Johannes Gorset
    Director of Engineering for VG, Schibsted News Media, Norway

    09:45 - 10:45

    The practical impact of generative AI on the newsroom and across the business

    Greg Piechota reveals the insights of his extensive, six months’ of research into the uses and potential impacts of generative AI across the media industry. And these far-reaching changes will not be confined to just the newsroom. With panel discussion.

    Speakers
    Johannes Gorset
    Johannes Gorset
    Director of Engineering for VG, Schibsted News Media, Norway
    Greg Piechota
    Greg Piechota
    Greg Piechota, Researcher-in-Residence, INMA

    10:45 - 11:45

    News avoidance: the topic we can no longer avoid. How Constructive journalism can help solve the issue.

    News avoidance: the topic we can no longer avoid. It’s one of the biggest trends in consumer behaviour and shock, horror, it’s our fault. People are actively turning off from news because of our topics and our deeply entrenched approach to journalism. This former executive director of the Danish Broadcast Corporation and passionate advocate for journalism reform steps us through the urgent fix, drawing on his deep academic work into our flaws.

    Speaker
    Ulrik Haagerup
    Ulrik Haagerup
    Founder and CEO, Constructive Institute, Denmark

    11:45 – 12:00

    Takeaways of the day and conference wrap-up

    Distill the morning's key learnings on generative AI and constructive journalism, punctuated with key conclusions from the conference and five days of Media Innovation Week.

    Speakers
    Robert Whitehead
    Robert Whitehead
    Lead, Digital Platforms Initiative, INMA
    Robert Whitehead
    Maribel Perez Wadsworth
    President, INMA, United States

    12:00 – 13:00

    Closing drinks

    Supporters




    Questions? Contact INMA

    Tom Corbett

    Head of European Division
    Antwerp, Belgium
    Dutch, English
    Tel.: +32 486 37 13 36

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