10:00 a.m.-12:30 p.m.
(New York time)
The state of media advertising today: What can we expect in the next 12 months?
What trends are we seeing? What are media industry experts saying? And what do the major advertising industry players expect to focus on? Where we should be placing our advertising bets? Mark will give his take and insights on what he is seeing and where he thinks we should be placing our bets.Mark Challinor, Advertising Initiative Lead, INMA, United Kingdom 10:30 a.m.-11:00 a.m. (New York time)
Building a joint marketplace via automation
The collaborative publisher automation approach to tackling increased regulations and the lack of control in the digital ecosystem is the focus of this session.Bente Klemetsdal, Executive VP, Sales and Marketing, Aller Media, Norway 11:00 a.m.-11:30 a.m. (New York time)
Automation set up: The pitfalls and resources
How to handle any shift internally regarding resources needed for automation is the focus of this sessions. What pitfalls to avoid? How do we involve our advertisers?Latha Rao Cheney, Senior Vice President, Sales, MediaNews Group, United States
11:30 a.m.-12:00 p.m. (New York time)
Automation with AI for enhancing advertising revenues
How can we use AI automation for our advertising revenue benefits? How can AI help us monetise further? Will it lead to new revenue opportunities? The author of INMA’s 2023 report “AI Guide for News Marketers” says that generative AI tools can assist with marketing tasks such as creating compelling advertising and better sales pitches. Learn more about what you need to know about the potential of advertising and AI used in tandem.Greg Piechota, Researcher in Residence, INMA, United Kingdom 12:00 p.m.-12:15 p.m. (New York time)
Summary and takeaways