Agenda


Tuesday, April 18

Module 1

10:00 a.m.-12:30 p.m.
(New York time)

Today's module


What does a future team look like? Consultative selling? Should we become an in-house agency (the future role of agencies vs in-house)? Is going direct to advertisers always optimal? Should we focus on just what we know or own? How do we feel about social media advertising? Should responsibility for commerce come under sales teams?



Mark Challinor 10:00 a.m.-10:20 a.m. (New York time)
Introduction
Mark Challinor, Advertising Initiative Lead, INMA


Thursday, April 20

Module 2

10:00 a.m.-12:30 p.m.
(New York time)

Today's module

What does a future team look like? Consultative selling? Should we become an in-house agency (the future role of agencies vs in-house)? Is going direct to advertisers always optimal? Should we focus on just what we know or own? How do we feel about social media advertising? Should responsibility for commerce come under sales teams? How should sales teams prioritise which formats and platforms to sell?


Tuesday, April 25

Module 3

10:00 a.m.-12:30 p.m.
(New York time)

Today's module

Use of data and audience segmentation: What does first-party data and the cookie-less future imply for sales teams? What can be measured and how? What do advertisers want from us? KPIs for advertisers and in-house alike.



Tuesday, April 27

Module 4

10:00 a.m.-12:30 p.m.
(New York time)

Today's module

What's next in digital advertising, looking towards the future.



Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me