An executive-level overview of what publishers need to know now about the digital advertising ecosystem

First-party data for advertising: from architecture to sales

Advertising automation

Increasing advertising revenue diversification

The future shape of advertising sales

What and how are news publishers selling?



What will the shape of advertising look like in the future? The state of digital advertising for news media companies is the focus of this four-module Master Class from INMA's Advertising Initiative.

Get an executive-level overview of what publishers need to know now about the digital advertising ecosystem, including:

  • Selling first-party fueled advertising amid a range of offerings
  • Automation vs. human sales
  • Consultative selling
  • Revenue diversification
  • Future state of advertising

Our world-class faculty of advertising experts will share best practices, case studies, and the news industry playbook for navigating the advertising landscape ahead, answering questions like:

  • What is the right mix of revenue areas?
  • What does a modern media company focus on for future revenue?
  • Where should we place our bets (e-commerce, video, audio, branded content)?
  • How to handle shifts to automation internally?
  • What are the benefits internally and externally of automation?
  • How is data put into action for growing advertising sales?
  • How to improve UX and metrics?
  • What do advertisers want?

Speakers


Mark Challinor

Mark Challinor

Lead, Advertising Initiative
INMA
United Kingdom

Lara Izlan

Lara Izlan

Head of Data Strategy
ITV
United Kingdom

Thomas Lue Lytzen

Thomas Lue Lytzen

Director of Ad Sales and Tech
Ekstra Bladet
Denmark

More speakers to be added soon …





Agenda


Tuesday, April 18

Module 1: Advertising automation

Click here for more information on this module


Thursday, April 20

Module 2: First-party data for advertising: from architecture to sales

Click here for more information on this module


Tueday, April 25

Module 3: Increasing advertising revenue diversification

Click here for more information on this module


Thursday, April 27

Module 4: The future shape of media advertising

Click here for more information on this module







Details


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$595 for all four modules, inclusive of video recordings and presentations
  • Non-members: US$1,390, which includes one free year of INMA membership

Register


REGISTER ONLINE

REGISTRATION FORM (INDIVIDUAL)

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me
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