What will the shape of advertising look like in the future? The state of digital advertising for news media companies is the focus of this four-module Master Class from INMA's Advertising Initiative.
Get an executive-level overview of what publishers need to know now about the digital advertising ecosystem, including:
Our world-class faculty of advertising experts will share best practices, case studies, and the news industry playbook for navigating the advertising landscape ahead, answering questions like:
Lead, Advertising Initiative
Head of Data Strategy
Thomas Lue Lytzen
Director of Ad Sales and Tech
More speakers to be added soon …
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.