Agenda


Gain insights into the latest media strategies and processes driving news media sustainability and growth. Dive into how to grow subscriptions, audience, and using up-to-the-minute technology.


Thursday, July 20

Theme: News media ecosystem, subscriptions, and audience strategy

11:00 a.m.-2:00 p.m.
(Hong Kong time)

Karmina Constantino

11:00 a.m.-11:10 a.m. (Hong Kong time)

Welcome and introductions

Gain an in-depth understanding about the state of digital transformation in the news media industry in Asia Pacific with strategy insights on subscription, newsroom, audience and advertising, amid a changing news ecosystem embedded in data, AI, and technology. Understand what’s working, what’s not, and what’s next.

Karmina Constantino, News Anchor, ABS- CBN, Philippines







Earl J. Wilkinson

11:10 a.m.-11:30 a.m. (Hong Kong time)

State of the news industry

This briefing by INMA CEO Earl J. Wilkinson puts the state of news media in perspective. Learn about how developments in the recent past have redefined the news media company and the news media ecosystem. Get to know about current and emerging global best practices being deployed, and their application to the Asia/Pacific market, as definitions of success are changing. Gain an understanding of emerging priorities, trends, and benchmarks.

Earl J. Wilkinson, Executive Director, and CEO, INMA, United States







11:30 a.m.-11:50 a.m. (Hong Kong time)

Changhee Park

From the outside looking in: Utilizing INMA in a Korean context

In this focused briefing by Changhee Park, understand how one of Korea's largest media groups has applied lessons learned from around the world to an incredibly unique market. Understand JoongAng Ilbo’s digital transformation journey, what's working and what isn't working, and the tactics that come into play to grow reader revenue in a country with no history of digital subscription models.

Changhee Park, CEO, JoongAng Ilbo, South Korea




11:50 a.m.-12:15 p.m. (Hong Kong time)

Sawa Norihiko Mio Kataoka Best practices in managing subscriber journeys and the use of data & technology

Learn about the best practices in Nikkei’s subscription journey from acquisition and engagement to retention. Mio Kataoka shares insights on how Nikkei made its marketing funnel more effective for getting new subscribers, how to engage new young readers who tend to cancel early, and how to retain existing subscribers. Sawa Norihiko brings to the forefront practices and strategies based on data analysis used in decision-making.

Mio Kataoka, Product Manager, Nikkei, Japan

Sawa Norihiko, Principal Research Engineer, Nikkei America




Ainslee Horstman Rod Savage

12:15 p.m.-12:40 p.m. (Hong Kong time)

Innovation in video and audio to drive subscribers

In this session, Rod Savage and Ainslee Horstman share insights on how News Corp Australia is approaching innovation in consumer revenue models using video and audio to drive awareness and reach new audiences. Learn about the differences in audio and video approaches, and how a world-leading grassroots digital training program is putting traditional journalistic skills at the heart of News's A/V strategy.

Rod Savage, General Manager - Editorial Innovation, News Corp, Australia

Ainslee Horstman, General Manager Commercial Networks, News Corp, Australia




Anson Mok

12:40 p.m.-1:00 p.m. (Hong Kong time)

Data strategy for home-built targeted advertising

Anson Mok will walk us through the complete process of data collection, data analysis, data integration, and utilisation leading to data-driven decision-making at the United Daily News. He will also share his view on how the United Daily News approaches privacy and compliance issues, to arrive at the final product and services offered to the consumer.

Anson Mok, General Manager, Data Development, United Daily News, Taiwan







Uma Patel Gaven Morris

1:00 p.m.-1:20 p.m. (Hong Kong time)

Optimising newsroom strategy

In this session Gaven Morris and Uma Patel will share learnings from newsroom innovation experiments and share the roadblocks and opportunities faced by newsrooms across - storytelling, use of data and technology, design and workflows, as they learn new ways to engage with audiences. The underlying objective being to offer editors and journalists to think ahead and an opportunity to create a roadmap for long term change.

Gaven Morris, Managing Director, Bastion Transform at Bastion Agency, Australia

Uma Patel, News Lab Lead, Google, Australia & New Zealand




Gemma Mendoza

1:20 p.m.-1:40 p.m. (Hong Kong time)

Using data to fight disinformation

Understanding disinformation networks and the context that surrounds them is an important part of Rappler's investigative and data journalism work. In this session, Gemma Mendoza will share how big data and civic engagement have been leveraged to tackle disinformation and build a distribution and support system for fact checks and facts-based reporting.

Gemma Mendoza, Head of Research and Strategy, Rappler, Philippines




1:40 p.m.-2:00 p.m. (Hong Kong time)

Takeaways and day 1 concludes

Karmina Constantino, News Anchor, ABS- CBN, Philippines




Friday, July 21

Theme: Interpreting digital transformation, advertising and generative AI for news media

11:00 a.m.-2:00 p.m.
(Hong Kong time)

Karmina Constantino

11:00 a.m.-11:05 a.m. (Hong Kong time)

Welcome back

Karmina Constantino, News Anchor, ABS- CBN, Philippines






Sinead Boucher

11:05 a.m.-11:25 a.m. (Hong Kong time)

Future of news media in the backdrop of emerging new technologies and generative AI

Sinead Boucher shares her perspective on how news media companies are gearing up for generative AI from the c-suite down to the commercial chain. Learn about how to keep up the pace with constantly changing technology - how generative AI could be harnessed to generate revenue and enhance efficiencies and also how news media companies protect themselves from large language models. Gain insights into learnings from the various disruptions faced by this industry - from the onset of social media - signals that were missed and things that were done right.

Sinead Boucher, Executive Chair & Publisher, Stuff, New Zealand






Angie Lau

11:25 a.m.-11:45 a.m. (Hong Kong time)

Decoding NFTs and blockchain for news media

In this session, Angie Lau dives deep into how Forkast Labs' data intelligence platform builds new data tools and data infrastructure for digital assets in real time for a future data economy, with distilled takeaways for news media companies — so that newsrooms can strengthen business coverage of digital assets.

Angie Lau, Co-Founder, Co-CEO Forkast Labs, Hong Kong






Eileen Yu

11:45 a.m.-12:05 p.m. (Hong Kong time)

Where AI intersects news media

Eileen Yu shares the threat and opportunities AI poses to journalism, along with the regulatory complexities that it presents. She’ll focus on the ability of publishers to continue producing quality journalism using generative AI tools, use cases, and industry developments that offer lessons for the news industry.

Eileen Yu, Tech journalist, Singapore






Dominic Powers

12:05 p.m.-12:25 p.m. (Hong Kong time)

Advertising landscape in Asia Pacific

In this briefing Dominic Powers shares insights on priorities and trends that emerging tech and digital transformation present to advertising and what’s next. What areas are witnessing a changing consumer behaviour and what innovation is going to be key for the brands that are looking to connect with consumers? What are the big bets in audience behaviour - access to news and its consumption by Gen Z? And what is the role of generative AI in creating new job skills, along with how the virtual worlds will play out in the real world and what this means for news media and news delivery?

Dominic Powers, Chief Growth & Innovation Officer, Asia Pacific, Dentsu, Singapore






12:25 p.m.-1:05 p.m. (Hong Kong time)

Driving transformation journeys

In this session learn about how news media companies, in Indonesia and Malaysia, are traversing their digital transformation journeys, the emerging new priorities surfacing commonalities and differences in these markets.

Dian Gemiano How to transition digital disruption?

In this briefing Dian Gemiano will share insights on factors contributing to disruption in digital transformation in Indonesia. Find out how news media companies are exploring new business models and developing strategy to combat this, cognizant of changing user behaviour and news consumption patterns. What is the new construct of news, content and advertising that is emerging?

Dian Gemiano, President of Indonesia Digital Association & Chief Marketing Officer, KG Media, Indonesia



Eileen Ooi What's next after the pivot to digital?

News media companies in Malaysia moved quickly to digital first, but what lies ahead? In this briefing Eileen Ooi will share her perspective on the questions faced by news media companies on news content production and consumption, the authenticity of news and the overdependence on advertising models. Learn about the drivers for news media companies to achieve success.

The presentations will be followed by a fireside chat with our moderator Karmina Constantino on a range of issues around revenue, trust, future technologies, among other subjects

Eileen Ooi, President of the Malaysia Digital Association & CEO of Omnicom Media Group, Malaysia






Nitin Sharma

1:05 p.m.-1:25 p.m. (Hong Kong time)

Data driven digital transformation

In this session with Nitin Sharma will share updates on the integral use of data analytics in informed decision making, innovation and understand better its benefits and examples.

Nitin Sharma, News Partnerships, Google, India






Lyn-Yi k

1:25 p.m.-1:45 p.m. (Hong Kong time)

AI in the newsroom: How to start wide-scale projects

Thinking of rolling out AI use beyond limited and small-scale experiments in the newsroom? What should you consider? Lyn-Yi Chung, from CNA, a regional news publisher and broadcaster headquartered in Singapore under parent company Mediacorp shares the experience from the newsroom. Hear what Mediacorp has learnt, starting from its first major newsroom-wide AI project in 2018.

Lyn-Yi Chung, Deputy Chief Editor, CNA Digital, MediaCorp, Singapore






1:45 p.m.-2:00 p.m. (Hong Kong time)

Takeaways and summit concludes







Supported by



Media Partner


Questions? Contact INMA

Madhavi Sekhri

Head - South Asia Division
Strategy and Special Projects Lead - Asia Pacific
Tel.: +91 99716 00632

E-Mail me