11:00 a.m.-2:00 p.m.
(Hong Kong time)
11:00 a.m.-11:10 a.m. (Hong Kong time)
Welcome and introductionsGain an in-depth understanding about the state of digital transformation in the news media industry in Asia Pacific with strategy insights on subscription, newsroom, audience and advertising, amid a changing news ecosystem embedded in data, AI, and technology. Understand what’s working, what’s not, and what’s next.
Karmina Constantino, News Anchor, ABS- CBN, Philippines
11:10 a.m.-11:30 a.m. (Hong Kong time)
State of the news industryThis briefing by INMA CEO Earl J. Wilkinson puts the state of news media in perspective. Learn about how developments in the recent past have redefined the news media company and the news media ecosystem. Get to know about current and emerging global best practices being deployed, and their application to the Asia/Pacific market, as definitions of success are changing. Gain an understanding of emerging priorities, trends, and benchmarks.
Earl J. Wilkinson, Executive Director, and CEO, INMA, United States
11:30 a.m.-11:50 a.m. (Hong Kong time)
In this focused briefing by Changhee Park, understand how one of Korea's largest media groups has applied lessons learned from around the world to an incredibly unique market. Understand JoongAng Ilbo’s digital transformation journey, what's working and what isn't working, and the tactics that come into play to grow reader revenue in a country with no history of digital subscription models.
Changhee Park, CEO, JoongAng Ilbo, South Korea
11:50 a.m.-12:15 p.m. (Hong Kong time)
Learn about the best practices in Nikkei’s subscription journey from acquisition and engagement to retention. Mio Kataoka shares insights on how Nikkei made its marketing funnel more effective for getting new subscribers, how to engage new young readers who tend to cancel early, and how to retain existing subscribers. Sawa Norihiko brings to the forefront practices and strategies based on data analysis used in decision-making.
Mio Kataoka, Product Manager, Nikkei, Japan
Sawa Norihiko, Principal Research Engineer, Nikkei America
12:15 p.m.-12:40 p.m. (Hong Kong time)
Innovation in video and audio to drive subscribersIn this session, Rod Savage and Ainslee Horstman share insights on how News Corp Australia is approaching innovation in consumer revenue models using video and audio to drive awareness and reach new audiences. Learn about the differences in audio and video approaches, and how a world-leading grassroots digital training program is putting traditional journalistic skills at the heart of News's A/V strategy.
Rod Savage, General Manager - Editorial Innovation, News Corp, Australia
Ainslee Horstman, General Manager Commercial Networks, News Corp, Australia
12:40 p.m.-1:00 p.m. (Hong Kong time)
Data strategy for home-built targeted advertisingAnson Mok will walk us through the complete process of data collection, data analysis, data integration, and utilisation leading to data-driven decision-making at the United Daily News. He will also share his view on how the United Daily News approaches privacy and compliance issues, to arrive at the final product and services offered to the consumer.
Anson Mok, General Manager, Data Development, United Daily News, Taiwan
1:00 p.m.-1:20 p.m. (Hong Kong time)
Optimising newsroom strategyIn this session Gaven Morris and Uma Patel will share learnings from newsroom innovation experiments and share the roadblocks and opportunities faced by newsrooms across - storytelling, use of data and technology, design and workflows, as they learn new ways to engage with audiences. The underlying objective being to offer editors and journalists to think ahead and an opportunity to create a roadmap for long term change.
Gaven Morris, Managing Director, Bastion Transform at Bastion Agency, Australia
Uma Patel, News Lab Lead, Google, Australia & New Zealand
1:20 p.m.-1:40 p.m. (Hong Kong time)
Using data to fight disinformationUnderstanding disinformation networks and the context that surrounds them is an important part of Rappler's investigative and data journalism work. In this session, Gemma Mendoza will share how big data and civic engagement have been leveraged to tackle disinformation and build a distribution and support system for fact checks and facts-based reporting.
Gemma Mendoza, Head of Research and Strategy, Rappler, Philippines
1:40 p.m.-2:00 p.m. (Hong Kong time)
Takeaways and day 1 concludesKarmina Constantino, News Anchor, ABS- CBN, Philippines

