In this two-day virtual summit, learn where African media companies fit into the global trends surrounding advertising, subscriptions, product, revenue diversification, and more. Hear from global experts and regional publishers — opportunities and threats faced by news media.

Thursday, July 28

Module 1: Exploring the transformation, strategy, and viability of the business model

1:00 p.m.–3:30 p.m.
(Cape Town time)

Learn about the state of the global news industry, and overarching themes of strategy, business model viability, subscriptions, consumer and the growing role of product at media companies.

1:00 p.m.-1:10 p.m.
(Cape Town time)

Yvonne Okwara Welcome and introductions

A quick introduction to the 3rd Annual INMA Africa Media Summit and its themes:

  • Change in business models
  • Change in the newsroom and its culture
  • Connection and engagement with audiences and advertisers and how technology has enabled all of it!

Yvonne Okwara, Summit Moderator and Senior News Anchor, Royal Media Services (Citizen TV East Africa)

1:10 p.m.-1:30 p.m.
(Cape Town time)

Earl J. Wilkinson The global news media outlook for 2022 and beyond

The post pandemic world has seen many media publishers treat sustainability as a core objective and are making moves to futureproof their businesses. What does this and other 2022 global trends mean for Africa? In this session, learn about the changes made by peers globally in newsroom, revenue models and audience engagement, and how technology has helped accelerate the change.

Earl J. Wilkinson, Executive Director and CEO, International News Media Association (INMA), United States

1:30 p.m.-2:05 p.m.
(Cape Town time)

Omar Ben Yedder Interview with Omar Ben Yedder

Who moved my cheese? The good old days of the media business model has taken a beating with technological disruption and shifting audiences online. How are African publishers reimagining and reshaping their revenue models? What are the new business imperatives that will ensure that we survive and thrive? Is there money we are leaving on the table for regions that have yet to streamline their Big Tech dealings?

Omar Ben Yedder, Group Publisher and Managing Director, IC Publications, United Kingdom

2:05 p.m.-2:20 p.m.
(Cape Town time)

Fadekemi Abiru Case study: How Stears is creating value with business modelling

Fadekemi Abiru, Editor-in-Chief, Stears, Nigeria

2:20 p.m.-2:35 p.m.
(Cape Town time)

Frank Aigbogun Change in the newsroom and newsroom culture

The newsroom is at the heart of any palpable transformation in the news media business, yet it remains a blocker to real change for many publishers. In this session, Business Day‘s publisher shares how they transformed their newsroom through aligning processes, revisiting roles, and creating structures that are more responsive to audiences and in-tune with the rest of the business’s operational goals.

Frank Aigbogun, CEO and Publisher, Business Day, Nigeria

2:35 p.m.-2:50 p.m.
(Cape Town time)

Daniel Kalinaki Gen Z vs. the aging newsroom

The moving up, and out, of seasoned journalists and the influx of young talent has created intergenerational newsrooms with more emphasis being put on internal dialogue and moderation and curation instead of the unidirectional dissemination of news. How have we dealt with the changes and what tools and methods have we adapted to deliver quality journalism?

Daniel Kalinaki, Managing Editor, Monitor Publications, Uganda

2:50 p.m.-3:05 p.m.
(Cape Town time)

Katy Katopodis Newsroom Culture

A news industry struggling with disrupted business models and shifting audiences requires us to rethink the newsroom culture and ways of working. This shift also requires us to rediscover and reengage audiences. Hear how Newzroom Afrika is handling these changes.

Katy Katopodis, News Director, Newzroom Afrika, South Africa

3:05 p.m.-3:15 p.m.
(Cape Town time)

Google News Initiative Africa

3:15 p.m.-3:30 p.m.
(Cape Town time)

Takeaways of the Day

Friday, July 29

Module 2: The role of data and advertising in the media

1:00 p.m.–3:30 p.m.
(Cape Town time)

Deep dive into understanding the data imperative, first-party data strategy, advertising and resetting advertising goals.

1:00 p.m.-1:10 p.m.
(Cape Town time)

Yvonne Okwara Welcome back

Today’s focus is on connection with our readers and how meaningful audience engagement can lead to delighted advertisers and new revenue streams for Africas publishers - hear straight from those already making this happen.

Yvonne Okwara, Summit Moderator and Senior News Anchor, Royal Media Services (Citizen TV East Africa)

1:10 p.m.-1:40 p.m.
(Cape Town time)

Gayle Edmunds Tasmia Ismail How Media24 reached beyond readership to deepen connection with audiences and scored with advertising The Money Makeover Series with Absa

Tasmia Ismail, General Manager, Commercial, Media 24, South Africa

Gayle Edmunds, Head of Content, AdSpace 24, Media 24, South Africa

1:40 p.m.-2:00 p.m.
(Cape Town time)

Caroline Mbodj Audience engagement and use of social media to scale our footprint in Africa

How Pulse has continued to grow in West Africa by embracing social media as an audience engagement tool and growth strategy.

Caroline Mbodj, Managing Director, Pulse, Senegal

2:00 p.m.-2:20 p.m.
(Cape Town time)

Collin Haba Innovative reader engagement programmes for growth

Collin will share how the New Times Rwanda have introduced innovative reader engagement and events programmes for growth.

Collin Haba, Managing Director, New Times Rwanda, Rwanda

2:20 p.m.-2:40 p.m.
(Cape Town time)

TinaShe Makwande Max Okeyo Case study - Growing brand, audience, and advertising revenue under one programme

Why great Ideas matter:How Nation Media brings together advertisers, policy makers, and audiences in a successful regional annual event.

Max Okeyo, Head of Strategy and Innovation, Nation Media Group, Kenya

TinaShe Makwande, New Reader Revenue Models,Media 24

2:40 p.m.-2:50 p.m.
(Cape Town time)

Doreen Mbaya Takeaways of the day

Doreen Mbaya, Africa Division Manager, INMA, Kenya

2:50 p.m.-3:30 p.m.
(Cape Town time)

Doreen Mbaya Summit wrap-up

Doreen Mbaya, Africa Division Manager, INMA, Kenya


Questions? Contact INMA

Doreen Mbaya

Africa Division Manager
Tel.: +254721541025

E-Mail me