10.00 a.m.-12.30 p.m.
(New York time)
The INMA World Congress is the news media industry’s premier executive-level overview of the big topics facing our industry. Be welcomed to the final World Congress before INMA’s physical reboot of its conferences with a snapshot of news media in 2022 and what to expect from this year’s virtual event.
10:15 a.m.-10:55 a.m. (New York time) Mastering the transformation: what we can learn from Spotify and the music industry
Spotify’s first chief economist will share the most crucial lesson companies can learn in today’s challenging business environment: how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost. With the near destruction of the music industry at the hands of online piracy and its subsequent recover on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. For Will Page, it is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the pandemic era as accelerating tech and economic changes reshape our work, our play, and our minds. In this session. We will extrapolate music’s journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries and joyfully brings these insights to life – providing a guide for knowing not just how to grab the new vine, but when.Will Page, Former Chief Economist, Spotify, and Author, Tarzan Economics, United Kingdom
10:55 a.m.-11:35 a.m. (New York time) 10 assumptions that are no longer true – but still shape our organisations today
Today’s organisations are ripe for change. Over the next several decades, we will see very different business entities evolve. Why? Because today’s organisations were designed in response to conditions that no longer exist. Do you still think loyal behaviour at work will lead to a lifetime of protection and care from the corporation? Of course not. But many of our cherished talent management practices that are based on tenure, from pension plans to perquisites, like vacation, are holdovers from the days when this old assumption rang true. There are many new business realities that we haven’t yet translated into our management practices and organisational designs. It’s time to question which practices still make sense and whether there are new options better suited to today. In this provocative and interactive session based on a forthcoming book, Tammy Erickson will highlight 10 assumptions that underpin organisations, all of which have major implications for the way we manage talent and run organisations, and yet none are true today. She will leave participants looking at their organisations – and themselves – through a whole new lens.Tammy Erickson, Executive Fellow, Organisational Behaviour, London Business School, United Kingdom
11:35 a.m.-11:45 a.m. (New York time) Helping build the future of media with Google News Initiative
Experience in this session which tools and programmes the Google News Initiative has recently developed to build a more sustainable, diverse, and trustful news ecosystem. Get best insights of INMA and the Google News Initiative training sessions on digital subscription strategies for news media companies to build the engine from discovery to conversion to retention.Olivia Ma, Global Director of News Programs & Ecosystems, Google News Initiative, United States
11:45 a.m.-12:15 p.m. (New York time) The opportunities and threats ahead for news media
The business of journalism has undergone a massive stress test over the past 2.5 years of a global pandemic. Value propositions have been questioned. Strategies tied to trusted journalism have accelerated. Subscriptions have risen to the top of priorities even as the underlying pillars of data and product bolster its growth. Advertising opportunities have come and gone depending on pandemic phases, the Ukraine war, and other factors. In this presentation, learn more about where Boston Consulting Group expects media to go next: a snapshot of today, a peer into tomorrow.Neal Zuckerman, Senior Partner and Head, Global Media Practice, Boston Consulting Group (BCG), United States
12:15 p.m.-12:40 p.m. (New York time) News media’s priorities in the year ahead
As the INMA World Congress sets the agenda for news media, what are our priorities in the year ahead? In this closing session, learn what top media companies are prioritising – including a look back at today’s sessions on transformation and leadership and a look ahead to key subjects covered during the World Congress.Damian Eales, President, INMA, and Global Head of Transformation, News Corp, United States
Maribel Perez Wadsworth, First Vice President, INMA, and President, News, Gannett | USA Today Network, United States
Stephen Dunbar-Johnson, Second Vice President, INMA, and President, International, The New York Times, United Kingdom
12:40 p.m.-12:45 p.m. (New York time) Takeaways of the day
INMA will distill for you the key learnings from today’s World Congress module on leadership and the emerging trends in news media.