How to transform what news publishers build using data: personalising experiences, enabling innovation, and bracing for privacy

More personal products, experiences

Data to enable innovation, drive change

Privacy and first-party data

Breaking down data-driven transformation for media

This Master Class from INMA's Smart Data Initiative is designed for senior executives who are responsible for setting the data strategy or the implementation of the data strategy of their organisations. We will touch on topics ranging from analytics to machine learning and from data management policy to product analytics.

INMA is taking on bigger questions and focusing in particular on personalisation and on applied data:

  • How can we use data to know our users and serve them better?
  • What are transformative approaches to using data and open new horizons across the organisation?
  • How do we prepare for changes in our usual practice as privacy laws and user expectations are changing?

Our Master Class panelists come from the c-suite and from deep engineering backgrounds. They come from the front lines of commercial ops, and some of them have also ventured beyond publishing to bring us diverse, enlightening teachings.

Speakers

Will Parker

Will Barker

Principal Customer Success Mgr.
BlueConic
United States

Violette Chomier

Violette Chomier

Chief Data Officer
Groupe Les Echos
France

Anna Coenen

Anna Coenen

Director of Data Science
The New York Times
United States

Erica Greene

Erica Greene

Senior Engineering Manager
Datadog
United States

Saurabh Goel

Saurabh Goel

Head of Product
Hindustan Times
India

Dan Kent

Dan Kent

Director of Product Management, Personalisation
Dow Jones
United States

Jason Kristufek

Jason Kristufek

Retention Manager
MediaNews Group
United States



Gilad Lotan

Gilad Lotan

VP, Head of Data Science and Analytics
BuzzFeed
United States

Meera Panchal

Meera Panchal

Senior Analyst
News UK
United Kingdom



Victoria Riese

Victoria Riese

Chief Data Officer
La Nación
Argentina



Romain Rouquier

Romain Rouquier

Vice President of Data
South China Morning Post
Hong Kong

Aram Zucker Scharff

Aram Zucker-Scharff

Engineering Lead, Privacy & Security Compliance
The Washington Post
United States






Curated by


Ariane Bernard

Ariane Bernard

Smart Data Initiative Lead
International News Media Association (INMA)


Topics

How can our organisations prepare for a privacy-first future?

Personalisation and editorial curation

What can personalisation offer to improve the reader experience and build stronger habits?

What are ways to use data that can serve us across the organisation, from editorial to marketing?

What our data can predict about a customer's journey

Leveraging our first-party data to create value across the organisation


Supported by






Agenda


Thursday, March 10

Module 1: More personal products and experiences

Click here for more information on this module


Thursday, March 17

Module 2: Data to enable innovation and drive change

Click here for more information on this module


Thursday, March 25

Module 3: Privacy and first-party data

Click here for more information on this module







Details


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership

Register


REGISTER ONLINE

REGISTRATION FORM (INDIVIDUAL)

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me