Agenda


Tuesday, June 07

Saving subscribers amid a slowdown

Supported by




10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz Piechota Grzegorz (Greg) Piechota
Researcher-in-Residence and Head of Readers First Initiative, International News Media Association (INMA)


Key themes for this module

  • Beef up your value proposition for retention
  • See new ideas for on-boarding campaigns
  • Discuss best practices in cancellation journeys

Tuesday, June 14

Module 2: Fighting churn with data

Supported by








10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • Understand your churn with better metrics, analyses
  • Predict who’s to churn and who’s worth saving
  • Automate and personalize your communication

Tuesday, June 21

Module 3: Smart pricing for retention

Supported by





10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • Rethink your product line for upgrades and downgrades
  • Target subscribers for price increases
  • Avoid payment failures and save relationships

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Supported by



Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Katy King

Event Manager
Tel.: +1 972 787-8167

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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