Agenda



Thursday, August 11

3:30 p.m.-3:35 p.m.
(Indian Standard Time)

Nalin Mehta Welcome and introductions

Insights from the global news media that can be applied to South Asia’s growth path and emerging best practices in the region that are transforming news media.

Nalin Mehta, Dean, School of Modern Media, UPES, India

3:35 p.m.-3:40 p.m.
(Indian Standard Time)

Nalin Mehta INMA in South Asia

An overview of what constitutes INMA’s footprint in South Asia, along with a summary of initiatives and work done in the past year.

Praveen Someshwar, President, INMA South Asia Board, India

3:40 p.m.-4:05 p.m.
(Indian Standard Time)

Earl J. Wilkinson State of the global news media industry

In this briefing by INMA CEO Earl Wilkinson, learn about all relevant developments in the news me-dia ecosystem from across the world. Get to know about current and emerging global best practices being deployed and their application to the South Asia market, strategy, trends, and benchmarks, and what emerge as the key imperatives for news media brands in the years ahead.

Earl J. Wilkinson, Executive Director & CEO, International News Media Association (INMA), United States

4:05 p.m.-4:30 p.m.
(Indian Standard Time)

Juan Señor Strategy and direction in news media for today’s publisher

In this inaugural keynote, Juan Señor will share his perspective on the growth path for news media as the world emerges from the pandemic. He will approach this from multiple angles: changing consumer behaviour, technology, data, subscriptions, advertising, and more. Gain an understanding into how, despite constant change and disruptions, organisations develop ways of evaluating new ideas and look ahead.

Juan Señor, President, Innovation Media Consulting Group, United Kingdom

4:30 p.m.-5:00 p.m.
(Indian Standard Time)

Avinash Pandey Salil Kumar Ashish Mishra Praveen Someshwar Vanita Kohli Khandekar Business drivers & news media priorities in the context of transformation

In this power packed panel discussion moderated by Vanita Kohli Khandekar, we get a glimpse into how diverse news media companies operate in a continually transforming media ecosystem to optimise revenue and growth. Gain insights on how South Asian news media companies have re-structured business models and reinvented themselves. Praveen Someshwar brings the perspective of a legacy news media brand, HT Media Ltd, Ashish Mishra will share key initiatives driving a pure play digital native like The Morning Context, Avinash Pandey from ABP Network and Salil Kumar from TV Today will highlight emerging priorities for broadcasters and digital media.

Moderator: Vanita Kohli Khandekar, Columnist & Writer, Business Standard, India

Praveen Someshwar, Managing Director and CEO, HT Media Ltd., India

Ashish Mishra, Co-Founder and Editor-in-Chief, The Morning Context, India

Salil Kumar, CEO, TV Today (Digital), India

Avinash Pandey, CEO, ABP Network, India

5:00 p.m.-5:25 p.m.
(Indian Standard Time)

Dolly Jha How will print unfold in the next three years

In this session Dolly Jha will share insights on navigating shifting trends of the business ecosystem of print against the backdrop of a continuing strong surge of multimedia consumption. Learn about growth trend indicators in Print vs Video vs Audio vs Digital. Also gain a better understanding on how engagement vs roi measures for print, and the role of Print as an advertising medium vis a vis TV and Digital.

Dolly Jha, Nielsen Media, India

5:25 p.m.-5:35 p.m.
(Indian Standard Time)

Fred Wilson Unlocking seamless transition for a digital future

How do news media companies cope with publishing content to devices of all shapes and sizes while audience preferences change at the speed of life? In this session Fred Wilson will share how to grow your media business with an agile, content-driven platform that fully embraces the capabilities of the digital future. Extend your news brand to a rich multimedia environment to reach new audiences.

Fred Wilson, Solution Advisor, STIBO DX, United States

5:35 p.m.-6:00 p.m.
(Indian Standard Time)

Smita Salgaonkar The three essential drivers for publishers to achieve breakout success

In this session Smita explores how to build towards a partnership economy where readers are delivered exceptional digital experiences, powered by relevant yet privacy-compliant solutions. Learn how to enable change management through increased receptiveness of a data-driven culture and how to diversify revenue streams in a brand-safe manner. Data allows publishers to understand their audiences and what they want, which is key to creating successful content. Additionally, data can help them target their advertising and marketing efforts, improving their return on investment as well build a mature subscription model. Ultimately, data can help publishers make better decisions and improve their bottom line.

Smita Salgaonkar, Country Manager - Data & Digital Media, Media.Monks, India

6:00 p.m.-6:25 p.m.
(Indian Standard Time)

Chanan Fogel Resetting advertising goals: Next set of opportunities for Indian news media

Chanan Fogel’s briefing will dive into driving business results and attaining better advertiser success by leveraging audience knowledge in terms of what’s relevant, interesting, and new. Learn how to acquire and drive new audiences, increase engagement, improve sales performance, and increase monetisation opportunities backed by actionable insights and the right set of tools.

Chanan Fogel, Vice President, APAC, Taboola, Thailand

6:25 p.m.-6:30 p.m.
(Indian Standard Time)

Takeaways and day 1 concludes

Friday, August 12

3:30 p.m.-3:35 p.m.
(Indian Standard Time)

Nalin Mehta Welcome and introductions

Insights into strategies, tools, techniques being deployed to grow revenue. Learn how news media companies are leveraging futuristic technology in story delivery and value creation.

Nalin Mehta, Dean, School of Modern Media, UPES, India

3:35 p.m.-4:00 p.m.
(Indian Standard Time)

Ulbe Jelluma Personalisation, programmatic printing, and integrating online behaviour with print

In this session, Ulbe Jelluma dives deep into measuring print ads and the effectiveness of print advertising. Understand how to use print as part of a multiplatform sell, and what advertisers and agencies need to know about the power of print media along with the role of perception in determining media choice.

Ulbe Jelluma, Managing Director, Europe, Print Power, Belgium

4:00 p.m.-4:25 p.m.
(Indian Standard Time)

Neeraj Sharma Guide to a smart audience strategy & building data capabilities

In this briefing, Neeraj Sharma will share his perspective on approach and ideas. He’ll also share success stories about creating a competitive advantage by identifying, attracting, and nurturing desired audiences using data and analytics. Understand what should be the key focus areas for news media companies – now and in the near future.

Neeraj Sharma, Managing Director, Strategy & Consulting, CMT – ANZ, SEA, India, Africa and Middle East, Accenture

4:25 p.m.-4:35 p.m.
(Indian Standard Time)

Nitin Sharma Supporting diversity and long-term sustainability of the news industry

Google is working with news businesses to help support quality journalism and establish sustainable business models. In this presentation, learn more about how Google contributes to the news ecosystem through products, partnerships, and programs.

Nitin Sharma, News Partnerships, Google, India

4:35 p.m.-5:00 p.m.
(Indian Standard Time)

Greg Piechota What’s next in digital subscriptions

In this focused briefing by Grzegorz Piechota, learn what’s working, what’s not working, and what’s next in the world of subscriptions. According to INMA benchmarks, an average news brand more than doubled their online subscriber base in the past three years. Understand what the winning brands did differently. Delve into subscriber acquisition, willingness of consumers to purchase content, segmentation tools, personalisation techniques, and the tactics that come into play to acquire, retain, and grow reader revenue.

Greg Piechota, Readers First Initiative Lead, INMA, United Kingdom

5:00 p.m.-5:25 p.m.
(Indian Standard Time)

Matiur Rahman Bridging print and digital platforms to provide value for advertisers and readers

In this case study presentation, Matiur Rahman will share insights and learnings from setting up an integrated newsroom at the Daily Prothom Alo. Learn about how the deployment of a strategic sales department to generate revenue for the company through innovation, ideation, creativity, and integration of print and digital is paying off.

Matiur Rahman, Editor, Prothom Alo, Bangladesh

5:25 p.m.-5:50 p.m.
(Indian Standard Time)

Aditi Shrivastava Creating value with branded content

In this session Aditi Shrivastava shares her view on how branded content is a strong strategy for today’s market and for consumers influenced by viral videos, on-demand entertainment, and unique experiences. Understand how different companies can and are leveraging the value of storytelling, building awareness and increasing brand loyalty, capitalising on influencers and social media, and creating conversion tactics and measuring success – all with branded content.

Aditi Shrivastava, Co-Founder & CEO, PocketAces - FilterCopy, India

5:50 p.m.-6:15 p.m.
(Indian Standard Time)

Federica Cherubini Key trends in editorial for the future

In this session, Federica Cherubini will present the main findings from the Reuters Institute’s Digital News Report 2022 with a focus on storytelling vis-à-vis audience consumption trends, including devices and access points to online news, social media platforms, and attitudes of younger audiences. Learn about how news media companies are rethinking news delivery via reorganisation of the newsroom, formats, and culture transformation as they strategise to continue making news delivery meaningful.

Federica Cherubini, Head of Leadership Development, Reuters Institute for the Study for Journalism, United Kingdom

6:15 p.m.-6:30 p.m.
(Indian Standard Time)

Takeaways and summit concludes



Supporters






Questions? Contact INMA

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me