What’s next in digital subscriptions
In this focused briefing by Grzegorz Piechota, learn what’s working, what’s not working, and what’s next in the world of subscriptions. According to INMA benchmarks, an average news brand more than doubled their online subscriber base in the past three years. Understand what the winning brands did differently. Delve into subscriber acquisition, willingness of consumers to purchase content, segmentation tools, personalisation techniques, and the tactics that come into play to acquire, retain, and grow reader revenue.
Greg Piechota, Readers First Initiative Lead, INMA, United Kingdom