The future of print advertising, opportunities, and innovations

Is print dead

Innovation in print ads

Print advertising justification

The role of print in advertising

Designed for senior advertising executives/CEOs at news media companies, this Master Class will dive deep into successful strategies and innovations in print advertising.

There are still many dollars to be earned in the space despite a general decline in print advertising within many areas of the world. But is print advertising actually dying or is a cornerstone to what we offer still, amid our increasingly digital offerings? What timelines are there for print advertising being sustainable still?

Then, what will constitute print advertising in the future? Maybe embracing e-commerce? Creative new formats? Branded content? There are many areas of new revenue diversification we must exploit for our benefit.

And finally, how do we measure print? How do we get on the radar of media planners and buyers with a medium seen by many (younger) agency as something “old". What can we do to change the perception?

Topics

Setting the scene: What does the research tell us for the future of print advertising?

CEOs view of print advertising in 2022. The revenue opportunities?

10 things that show print is still attractive to advertisers

Branded content / studios role

Innovative print advertising strategies/case studies

A country where print is thriving. The Indian market learnings,

What do advertisers think of print and how do we get it on an agency buyer’s radar?

Commerce revenue in print.

Measuring print ads and the effectiveness of print advertising.

Using print as part of a multi-platform sell.

Speakers

Michael Beckerman

Michael Beckerman

Chief Client Officer
Torstar

Marcelo Benez

Marcelo Benez

Chief Commercial Officer
Folha de S.Paulo

Andreas Conradt

Andreas Conradt

Managing Director BILD B.Z
Axel Springer

Tracy Day

Tracy Day

Managing Director of Ad Products and Innovation
The Globe and Mail

Sir John Hegarty

Sir John Hegarty

Founder
BBH

Steve Hutton

Steve Hutton

Group Sales Director
Stuff

Ulbe Jelluma

Ulbe Jelluma

Managing Director
Print Power Europe

Malcolm Raphael

Malcolm Raphael

Senior Vice President
Times of India

Denise Turner

Denise Turner

Director of Insight
Newsworks

Doug Wills

Doug Wills

Editor Emeritus
Evening Standard








Curated by


Mark Challinor

Mark Challinor

Advertising Initiative Lead
International News Media Association (INMA)






Agenda


Thursday, February 17

Module 1: Is print advertising dead?

Click here for more information on this module


Tuesday, February 22

Module 2: Innovation in print ads

Click here for more information on this module


Thursday, February 24

Module 3: Print advertising justification

Click here for more information on this module







Details


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership

Who should attend?

Executives at news companies who are responsible for print revenues and who want to plan (or not) for print in the future.

Register


REGISTER ONLINE

REGISTRATION FORM (INDIVIDUAL)
-->

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me