Thursday, February 17

Is print advertising dead?

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator
Mark Challinor Is print advertising dead or dying? If we look around the world there are many publishers still earning millions of dollars in print advertising? What can we learn from the research, what factors still attract advertisers to print and what is a leading CEO’s view on the future of print advertising.

Mark Challinor, Advertising Initiative Lead, International News Media Association (INMA)

Denise Turner Setting the scene: What does the research tell us for the future of print advertising?
Denise Turner, Director of Insight, Newsworks, UK

Andreas Conradt A senior view of print advertising in 2022. The revenue opportunities? Timelines.
Andreas Conradt, Managing Director BILD B.Z, Axel Springer, Germany

Doug Wills 10 things that show print is still attractive to advertisers
Doug Wills, Editor Emeritus, Evening Standard

Tuesday, February 22

Module 2: Innovation in print ads

10:00 a.m.-12:30 p.m.
(New York time)

About this module

What innovations are there in global media where print is a part of the story and advertising package offering? Where does branded content fit it? What's the role of content studios? What examples can we learn from different parts of the world in term of actual case studies of effective print advertising at work? How is creativity a part of the mix? And what’s the strategic implication for print advertising in the future?

Branded content and studios role Tracy Day
Tracy Day, Managing Director of Ad Products and Innovation, The Globe and Mail

Marcelo Benez
Innovative print advertising strategies/case studies
Marcelo Benez, Chief Commercial Officer, Folha de S.Paulo
Michael Beckerman, Chief Client Officer, Torstar Michael Beckerman

A country where print is thriving: The Indian market learnings Partha Sinha
Partha Sinha, President, Times of India Group

Q&A what’s the strategic impact of these?

Thursday, February 24

Module 3: Print advertising justification

10:00 a.m.-12:30 p.m.
(New York time)

About this module
This module focuses on our sales teams. How do they get on the radar and mindset of media planners and buyers as far as print is concerned? How are they able to measure ads and then effectiveness of print advertising? What should they be selling in the future? Does print e-commerce fit? And how do they best use print as part of a multi channel sell?

Sir John Hegarty What do advertisers think of print and how do we get it on an agency buyer’s radar?
Sir John Hegarty, Founder, BBH

Ulbe Jelluma Measuring print ads and the effectivity of print advertising
Ulbe Jelluma, Managing Director, Print Power Europe

Steve Hutton Using print as part of as multi-platform sell
Steve Hutton, Group Sales Director, Stuff

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Katy King

Event Manager
Tel.: +1 972 787-8167

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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