Agenda


Thursday, February 17

Is print advertising dead?

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator
Mark Challinor Is print advertising dead or dying? If we look around the world there are many publishers still earning millions of dollars in print advertising? What can we learn from the research, what factors still attract advertisers to print and what is a leading CEO’s view on the future of print advertising.

Mark Challinor, Advertising Initiative Lead, International News Media Association (INMA)


10:00 a.m.-10:20 a.m. (New York time)

Welcome and introductions

Mark Challinor, Advertising Initiative Lead, International News Media Association (INMA)



10:20 a.m.-11:00 a.m. (New York time)

Denise Turner Setting the scene: What does the research tell us for the future of print advertising?
Denise Turner, Director of Insight, Newsworks, UK



11:00 a.m.-11:40 a.m. (New York time)

Andreas Conradt A senior view of print advertising in 2022: What are the revenue opportunities and timelines?
Andreas Conradt, Managing Director BILD B.Z, Axel Springer, Germany



11:40 a.m.-12:10 p.m. (New York time)

Doug Wills 10 things that show print is still attractive to advertisers
Doug Wills, Editor Emeritus, Evening Standard



12:10 p.m.-12:30 p.m. (New York time)

Summary and takeaways

Mark Challinor, Advertising Initiative Lead, International News Media Association (INMA)



Tuesday, February 22

Module 2: Innovation in print ads

10:00 a.m.-12:30 p.m.
(New York time)

About this module

What innovations are there in global media where print is a part of the story and advertising package offering? Where does branded content fit it? What's the role of content studios? What examples can we learn from different parts of the world in term of actual case studies of effective print advertising at work? How is creativity a part of the mix? And what’s the strategic implication for print advertising in the future?



10:00 a.m.-10:05 a.m. (New York time)

Welcome and introductions

Mark Challinor, Advertising Initiative Lead, International News Media Association (INMA)



10:05 a.m.-10:45 a.m. (New York time)

The role of branded content and studios Tracy Day
Tracy Day, Managing Director of Ad Products and Innovation, The Globe and Mail



10:45 a.m.-11:25 a.m. (New York time)

Marcelo Benez
Innovative print advertising strategies/case studies
Marcelo Benez, Chief Commercial Officer, Folha de S.Paulo
Michael Beckerman, Chief Client Officer, Torstar Michael Beckerman


11:25 a.m.-12:10 p.m. (New York time)

A country where print is thriving: Indian market learnings Malcolm Raphael
Malcolm Raphael, Senior Vice President, Times of India Group



12:10 p.m.-12:30 p.m. (New York time)

Q&A what’s the strategic impact of these?
Mark Challinor, Advertising Initiative Lead, International News Media Association (INMA)



Thursday, February 24

Module 3: Print advertising justification

10:00 a.m.-12:30 p.m.
(New York time)

About this module
This module focuses on our sales teams. How do they get on the radar and mindset of media planners and buyers as far as print is concerned? How are they able to measure ads and then effectiveness of print advertising? What should they be selling in the future? Does print e-commerce fit? And how do they best use print as part of a multi channel sell?



10:00 a.m.-10:05 a.m. (New York time)

Welcome and introductions

Mark Challinor, Advertising Initiative Lead, International News Media Association (INMA)



10:05 a.m.-10:45 a.m. (New York time)

Sir John Hegarty What do advertisers think of print, and how do we get it on an agency buyer’s radar?
Sir John Hegarty, Founder, BBH



10:45 a.m.-11:35 a.m. (New York time)

Ulbe Jelluma Measuring print ads and the effectiveness of print advertising
Ulbe Jelluma, Managing Director, Print Power Europe



11:35 a.m.-12:05 p.m. (New York time)

Steve Hutton Using print as part of a multi-platform sell
Steve Hutton, Group Sales Director, Stuff



12:05 p.m.-12:30 p.m. (New York time)

Summary and takeaways

Mark Challinor, Advertising Initiative Lead, International News Media Association (INMA)



Questions? Contact us

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Madhavi Sekhri

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