The future of print advertising, opportunities, and innovations
Is print dead
Innovation in print ads
Print advertising justification
The role of print in advertising
Designed for senior advertising executives/CEOs at news media companies, this Master Class will dive deep into successful strategies and innovations in print advertising.
There are still many dollars to be earned in the space despite a general decline in print advertising within many areas of the world. But is print advertising actually dying or is a cornerstone to what we offer still, amid our increasingly digital offerings? What timelines are there for print advertising being sustainable still?
Then, what will constitute print advertising in the future? Maybe embracing e-commerce? Creative new formats? Branded content? There are many areas of new revenue diversification we must exploit for our benefit.
And finally, how do we measure print? How do we get on the radar of media planners and buyers with a medium seen by many (younger) agency as something “old". What can we do to change the perception?
Topics
Setting the scene: What does the research tell us for the future of print advertising?
CEOs view of print advertising in 2022. The revenue opportunities?
10 things that show print is still attractive to advertisers
Branded content / studios role
Innovative print advertising strategies/case studies
A country where print is thriving. The Indian market learnings,
What do advertisers think of print and how do we get it on an agency buyer’s radar?
Commerce revenue in print.
Measuring print ads and the effectiveness of print advertising.
Using print as part of a multi-platform sell.
Setting the scene: What does the research tell us for the future of print advertising?
CEOs view of print advertising in 2022. The revenue opportunities?
10 things that show print is still attractive to advertisers
Branded content / studios role
Innovative print advertising strategies/case studies
A country where print is thriving. The Indian market learnings,
What do advertisers think of print and how do we get it on an agency buyer’s radar?
Commerce revenue in print.
Measuring print ads and the effectiveness of print advertising.
Using print as part of a multi-platform sell.
Speakers
Michael Beckerman
Chief Client Officer
Torstar
Marcelo Benez
Chief Commercial Officer
Folha de S.Paulo
Andreas Conradt
Managing Director BILD B.Z
Axel Springer
Tracy Day
Managing Director of Ad Products and Innovation
The Globe and Mail
Sir John Hegarty
Founder
BBH
Steve Hutton
Group Sales Director
Stuff
Ulbe Jelluma
Managing Director
Print Power Europe
Malcolm Raphael
Senior Vice President
Times of India
Denise Turner
Director of Insight
Newsworks
Doug Wills
Editor Emeritus
Evening Standard
Curated by
Mark Challinor
Advertising Initiative LeadInternational News Media Association (INMA)