Designed for senior advertising executives/CEOs at news media companies, this Master Class will dive deep into successful strategies and innovations in print advertising.
There are still many dollars to be earned in the space despite a general decline in print advertising within many areas of the world. But is print advertising actually dying or is a cornerstone to what we offer still, amid our increasingly digital offerings? What timelines are there for print advertising being sustainable still?
Then, what will constitute print advertising in the future? Maybe embracing e-commerce? Creative new formats? Branded content? There are many areas of new revenue diversification we must exploit for our benefit.
And finally, how do we measure print? How do we get on the radar of media planners and buyers with a medium seen by many (younger) agency as something “old". What can we do to change the perception?
Setting the scene: What does the research tell us for the future of print advertising?
CEOs view of print advertising in 2022. The revenue opportunities?
10 things that show print is still attractive to advertisers
Branded content / studios role
Innovative print advertising strategies/case studies
A country where print is thriving. The Indian market learnings,
What do advertisers think of print and how do we get it on an agency buyer’s radar?
Commerce revenue in print.
Measuring print ads and the effectiveness of print advertising.
Using print as part of a multi-platform sell.
Chief Client Officer
Chief Commercial Officer
Folha de S.Paulo
Managing Director BILD B.Z
Managing Director of Ad Products and Innovation
The Globe and Mail
Sir John Hegarty
Group Sales Director
Print Power Europe
Senior Vice President
Times of India
Director of Insight
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Executives at news companies who are responsible for print revenues and who want to plan (or not) for print in the future.