10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Peter Bale
Newsroom Initiative Lead, INMA

Key themes for this module

• Optimal structures to make newsrooms effective
• Goals and how to make them real and believed
• Accelerating the pace of transition to digital-first
• Overcoming cultural barriers to change
• Managing staff through difficult times

10:00 a.m.-10:10 a.m.
(New York time)

Be introduced to the master class with an opening presentation about the importance of culture and embracing change in some of the world’s most interesting newsrooms.

10:10 a.m.-10:40 a.m.
(New York time)

Axios had the advantage of creating a newsroom from scratch, but there’s much for other publishers to learn from its culture and its recipe of smart brevity.

10:40 a.m.-11:10 a.m.
(New York time)

What does best practice in newsrooms really look like? It may not be one-size-fits-all but there are critical lessons we need to take to heart as the pace of change accelerates.

11:10 a.m.-11:40 a.m.
(New York time)

We still talk about a transition to digital-first publishing but Berlingske has actually done it – dramatically shifting the focus from a newspaper mindset while preserving the value and quality of those newspapers.

11:40 a.m.-12:10 p.m.
(New York time)

Christian Broughton has risen through The Independent, literally from copy boy to editor-in-chief, and now as managing director. He really does get the connection between business and editorial that is the focus of INMA's Newsroom Initiative. Hear what he has learned and where he is taking The Independent with his strong editorial and business understanding.

12:10 p.m.-12:30 p.m.
(New York time)

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

• Aligning editorial output to the business model
• The balance between subscription and advertising
• Balancing innovation with familiarity
• The expansion of live reporting
• What can businesses learn from non-profit models

10:00 a.m.-10:10 a.m.
(New York time)

Join us for this introduction on how newsrooms can align with the business models of their publishers, and influence them, with content strategies and a focus on user needs.

10:10 a.m.-10:40 a.m.
(New York time)

The Times and Sunday Times have driven a subscription strategy for some years, and it appears to be paying off. The brands have also pushed into television and radio. What can other newsrooms learn from the way The Times & Sunday Times have driven subscription strategies through their culture?

10:40 a.m.-11:10 a.m.
(New York time)

KStA has made constant innovation a mantra throughout the group, putting its newsroom at the centre of a process of perpetual change and improvement aligned to user needs.

11:10 a.m.-11:40 a.m.
(New York time)

FactorDaily is pioneering a non-profit model of campaigning journalism in India. What can more commercial publishers learn from the non-profit sector worldwide?

11:40 a.m.-12:10 p.m.
(New York time)

If we all know that culture is the biggest obstacle to change, how do we get staff to embrace change and commit to their role in it.

12:10 p.m.-12:30 p.m.
(New York time)

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

• What does best practice in engagement look like
• Which metrics drive editorial objectives and deliver on business goals
• Using data to understand subscriber behaviour and find subscribers
• What is the role of search in generating traffic and engagement
• Ideas and tips you can use today to drive engagement

10:00 a.m.-10:10 a.m.
(New York time)

Join INMA for an introductory session on best practices from some of the world’s top publishers: what metrics and attitudes you need to succeed.

10:10 a.m.-10:40 a.m.
(New York time)

The Financial Times has driven editorial focus on subscribers with a simple “quality read” metric that allows journalists to do journalism in a way that seems to satisfy existing readers and generate new subscribers.

10:40 a.m.-11:10 a.m.
(New York time)

News Corp Australia has deployed its Verity editorial data dashboard across newsrooms and the results suggest that it has helped journalists do more of what keeps subscribers loyal and brings more in, without compromising the quality of what newsrooms produce.

11:10 a.m.-11:40 a.m.
(New York time)

Search can be a black box to publishers, but USA Today is deploying search analysis and combining it with classic editorial judgment to drive traffic, engage users, and gain the best possible exposure on Google search products.

11:40 a.m.-12:10 p.m.
(New York time)

The author of All the News That’s Fit to Click: How Metrics Are Transforming the Work of Journalists talks about how things have shifted since the book was published and what her academic work can tell us about the best ways to manage newsrooms, motivate journalists, and meet customer needs.

12:10 p.m.-12:30 p.m.
(New York time)