How newsroom leaders can influence their businesses and create journalism products that serve audiences and meet the promise of reader and advertising models

Business models for journalism

Creating high-value journalism

Impact and influence

Test assumptions, understand business models, and build confidence to lead

The Newsroom Initiative Master Class will illustrate best practices in newsroom management, tackling three main topics:

  • Business models for journalism: We will cover what subscriptions mean for the newsroom and what putting trust at the heart of the relationship with audiences means for the whole company.
  • Creating high-value journalism: Topics of focus will include measuring quality and engagement, how to do more of what matters, working with product teams, working with advertising, and the most effective goals and measures.
  • Impact and influence: Areas of focus will be tools and skills to lead and get the most out of teams and colleagues, the role of human resources, and how strategy and commercial teams help journalism-led businesses meet corporate goals.

Newsroom leaders will tell us how they solved critical problems or were able to apply their experience and news judgment to build successful subscription products and engage with audiences – especially during the pandemic when trust has been critical.

Speakers

Miriyana Alexander

Miriyana Alexander

Head of Premium
New Zealand Herald at NZME
New Zealand

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Natalia Antelava

Natalia Antelava

Co-Founder, Coda Media Inc.
Publisher, CodaStory.com
Georgia

Espen Egil Hansen

Espen Egil Hansen

Founder Fyrr, International Advisor
JP/Politikens Hus
Norway

Tony Haile

Tony Haile

Senior Director, Product
Twitter
United States

Sally Lehrman

Sally Lehrman

Chief Executive Officer
The Trust Project
United States

Hamish McKenzie

Hamish McKenzie

Co-Founder and Chief Operating Officer
Substack
United States

Chris Moran

Chris Moran

Head of Digital Innovation
The Guardian
United Kingdom

Maribel Perez Wadsworth

Maribel Perez Wadsworth

President, News and Publisher
Gannett | USA Today Network
United States

David Walmsley

David Walmsley

Editor in Chief
The Globe and Mail
Canada

Sonali Verma

Sonali Verma

Director, Business Development
Sophi.io
Canada

Dominic Young

Dominic Young

Founder
Axate
United Kingdom







Curated by


Peter Bale

Peter Bale

Newsroom Initiative Lead
International News Media Association (INMA)





Topics

What are the implications for newsrooms of emerging business models?

If we have to “get with the program,” what is the program?

What do subscription or membership strategies mean for newsrooms?

What’s happening in advertising, and why are clicks less important now?

Trust as a factor in a journalism business focused on audiences

How do we do more of the best and less of the rest?

Can quality be quantified, or do we just know it in our guts?

Turning your judgment and experience into powerful business tools

How the newsroom and the product team work together

How the newsroom and the sales force work together

How do editors take the rest of the business with them?

How to influence your own newsroom on business questions

Language of business without jargon – knowing your OKR from a KPI

What do publishing CEOs want from their newsroom leaders?

How to uphold journalistic values while supporting business goals


Supported by







Agenda


Tuesday, March 8

Module 1: Business models for journalism

Click here for more information on this module


Tuesday, March 15

Module 2: Creating high-value journalism

Click here for more information on this module


Tuesday, March 22

Module 3: Impact and influence

Click here for more information on this module







Details


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership

Who should attend?

Executives at news companies who are responsible for print revenues and who want to plan (or not) for print in the future.

Register


REGISTER ONLINE

REGISTRATION FORM (INDIVIDUAL)

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me