10:00 a.m.-12:30 p.m.
(New York time)
Key themes for this module
- What are the implications for newsrooms of emerging business models?
- What are the models to generate reader revenue — not just subscriptions?
- Who’s got the model or models right?
10:00 a.m.-10:15 a.m. (New York time)Introduction: Putting newsrooms into the news business
Join the first-ever endeavour emanating from INMA’s new Newsroom Initiative, led by Peter Bale, an experienced news media industry leader with a history of creating and running consumer products for major groups worldwide. In this introduction, learn more about the Newsroom Initiative's objectives and what top newsroom leaders told INMA that led to the initiative and this Master Class.Peter Bale, Newsroom Initiative Lead, INMA
10:15 a.m.-10:50 a.m. (New York time)Putting a value on original content and how to put it at the core of your business
Dominic has a long career defending the principle that original content has inherent value and should not be given away. He’s turned decades of experience with News Corp into a start-up, Axate, dedicated to putting a value on content. He’ll talk about business models in general.Dominic Young, Founder, Axate.com, United Kingdom
10:50 a.m.-11:20 a.m. (New York time)How to define a premium strategy to drive and defend subscriptions
The New Zealand Herald has driven what some see as a model strategy for premium content with a movable premium layer to encourage new subscriptions but also increase the value proposition for existing subscribers.Miriyana Alexander, Head of Premium, New Zealand Herald, NZME, New Zealand
11:20 a.m.-11:30 a.m. (New York time)Earn more by getting your editors to do less
It’s easy to alienate your newsroom when “data-driven” means more work for them. But Canada’s leading newspaper, The Globe and Mail, figured out how to use artificial intelligence and machine learning to reduce their editors’ workload – and generate more revenue to plough back into funding world-class journalism. Now, this technology is being used by publishers on five continents.Sonali Verma, Director, Business Development, Sophi.io, Canada
11:30 a.m.-11:55 a.m. (New York time)What’s wrong with publishing business models
Tony is one of the most vigorous thinkers in content and created Scroll, later sold to Twitter, to fulfill his ambitions to create a new model for subscriptions across a range of publishers and content types. The former CEO of Chartbeat, Tony isn’t afraid to call out faults in our assumptions about publishing.Tony Haile, Senior Director, Product, Twitter, United States
11:55 a.m.-12:25 p.m. (New York time)Emerging business models and the rise of the individual as publisher
Hamish is one of the freshest thinkers in the industry about the value of journalism and how to create demand for it and new models to pay for it. He’s a founder of Substack but will talk more broadly about the emerging business models, as well as how individuals are finding their own way.Hamish McKenzie, Founder and CEO, Substack, United States