The Newsroom Initiative Master Class will illustrate best practices in newsroom management, tackling three main topics:
Newsroom leaders will tell us how they solved critical problems or were able to apply their experience and news judgment to build successful subscription products and engage with audiences – especially during the pandemic when trust has been critical.
Head of Premium
New Zealand Herald at NZME
Co-Founder, Coda Media Inc.
Espen Egil Hansen
Founder Fyrr, International Advisor
Senior Director, Product
Chief Executive Officer
The Trust Project
Co-Founder and Chief Operating Officer
Head of Digital Innovation
Maribel Perez Wadsworth
President, News and Publisher
Gannett | USA Today Network
Editor in Chief
The Globe and Mail
Director, Business Development
What are the implications for newsrooms of emerging business models?
If we have to “get with the program,” what is the program?
What do subscription or membership strategies mean for newsrooms?
What’s happening in advertising, and why are clicks less important now?
Trust as a factor in a journalism business focused on audiences
How do we do more of the best and less of the rest?
Can quality be quantified, or do we just know it in our guts?
Turning your judgment and experience into powerful business tools
How the newsroom and the product team work together
How the newsroom and the sales force work together
How do editors take the rest of the business with them?
How to influence your own newsroom on business questions
Language of business without jargon – knowing your OKR from a KPI
What do publishing CEOs want from their newsroom leaders?
How to uphold journalistic values while supporting business goals
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Executives at news companies who are responsible for print revenues and who want to plan (or not) for print in the future.