How newsroom leaders can influence their businesses and create journalism products that serve audiences and meet the promise of reader and advertising models
Business models for journalism
Creating high-value journalism
Impact and influence
Test assumptions, understand business models, and build confidence to lead
The Newsroom Initiative Master Class will illustrate best practices in newsroom management, tackling three main topics:
- Business models for journalism: We will cover what subscriptions mean for the newsroom and what putting trust at the heart of the relationship with audiences means for the whole company.
- Creating high-value journalism: Topics of focus will include measuring quality and engagement, how to do more of what matters, working with product teams, working with advertising, and the most effective goals and measures.
- Impact and influence: Areas of focus will be tools and skills to lead and get the most out of teams and colleagues, the role of human resources, and how strategy and commercial teams help journalism-led businesses meet corporate goals.
Newsroom leaders will tell us how they solved critical problems or were able to apply their experience and news judgment to build successful subscription products and engage with audiences – especially during the pandemic when trust has been critical.
Speakers
Miriyana Alexander
Head of Premium
New Zealand Herald at NZME
New Zealand
Natalia Antelava
Co-Founder, Coda Media Inc.
Publisher, CodaStory.com
Georgia
Espen Egil Hansen
Founder Fyrr, International Advisor
JP/Politikens Hus
Norway
Tony Haile
Senior Director, Product
Twitter
United States
Sally Lehrman
Chief Executive Officer
The Trust Project
United States
Hamish McKenzie
Co-Founder and Chief Operating Officer
Substack
United States
Chris Moran
Head of Digital Innovation
The Guardian
United Kingdom
Maribel Perez Wadsworth
President, News and Publisher
Gannett | USA Today Network
United States
David Walmsley
Editor in Chief
The Globe and Mail
Canada
Sonali Verma
Director, Business Development
Sophi.io
Canada
Dominic Young
Founder
Axate
United Kingdom
