Up your brand with casual news consumers
Up your content for habit beyond news
Up your value proposition with bundling
Up your product and customer service for greater experiences
Up your market share with smart pricing
Up your infrastructure for AI and automation
Up your culture and work methods to unlock growth
For the next phase in digital subscriptions, serving the public with great journalism is crucial but not enough. Heavy news consumers kickstarted your subscription programme, but they won’t sustain growth. It’s time to look at your value proposition, marketing mix, tech infrastructure, people, processes, and ask – are we ready for scaling up?
News publishers need a growth engine:
This 5th Annual INMA Media Subscription Summit, curated by INMA’s researcher-in-residence Greg Piechota, is a must-see annual gathering of the best minds in media consumer revenue. It’s evidence-based and insightful, while practical and down-to-earth.
We aim at helping you and your team benchmark the maturity of your reader revenue programme, understand the evolving core capabilities, spot gaps in your growth plan and inspire new opportunities, and help build the engine to drive the next 10 years.
Harvard Business School
Editor-In-Chief and Chief Executive Officer
News Corp. Australia
General Manager for B2C and Digital Strategy
Folha de S Paulo
Chief Digital Officer
Chief Content Officer
Chief Marketing Officer
Partner and Managing Director
Founding Editor-in-Chief, Head of Content Development
Chief Subscriptions Officer
The Washington Post
Head of Subscription Acquisition
Chief Operating Officer
Telegraph Media Group
Chief Consumer Revenue and Strategy Officer
Vice-President, Consumer Marketing
Readers First Initiative Lead
International News Media Association (INMA)
What are the strategies and tactics behind the record-breaking growth of subscription leaders in the past three years?
What does success look like for beginners, intermediate, and mature subscription programmes?
When to focus on acquisition and when on retention? How to coordinate the two?
How to help casual readers form habits regardless of the news cycle?
What is the role of audio and video in the subscription value proposition?
What to make of the rise of Web3 technologies, such as crypto, NFTs and metaverse?
Where to invest your marketing budget – building brand or driving performance?
Where should you expand – to new geographies or to new customer segments?
What marketing technologies out there help improve effectiveness and efficiency?
What is the return on investment in AI and automation?
What are best practices in subscription product development?
What is the role of customer service teams in digital relationships?
How to manage change to customer-centric, data-positive and subscription-first culture?
How to win the arms race for the best content and talent with new competitors?
Product: Launching a subscription for a niche audience
Lifecycle: Planning a retention programme
Analytics: Attributing conversion to content