Rediscover the inspiration and serendipity of connecting with European peers over a post-pandemic news media growth playbook (with a taste of Danish hospitality)

How to make data and personalisation work

Subscription development ideas you can use

What to do with advertising in a new business model

Quick ideas to inspire and take home immediately

The power, the passion, and the fun of media re-imagined comes to Copenhagen

After three years of Zoom events, INMA returns to what we are known for: one-of-a-kind, live, in-person conference and study tour experiences that can only be captured in a physical event.

Media Innovation Week September 13-16, 2022, in Copenhagen will deliver two of those experiences:

Conference: Absorb unscripted, interactive presentations and discussions on the hottest media subjects in Europe today: subscriptions, product, advertising, smart data, and newsroom innovation.
Study Tour: Visit Danish media companies and peer into how they are reinventing themselves for the Digital Age, punctuated with interactions by innovative start-ups that are disrupting media concepts.

Punctuate your INMA Media Innovation Week experience with flavours of Copenhagen – the city of fairy tales, canals, fine food, Tivoli Gardens, and the occasional brewery. Meet new media colleagues or re-connect with old friends.

Finally … a breath of fresh air reconnecting through INMA.

Speakers

Andreas Ahlden

Head of Marketing & Paid Content
NWZ Medien
Germany

Mark Beard

Senior Vice President
Global Head of Subscriptions Marketing
The Economist
United Kingdom

Riske Bettens

Product Director
Mediahuis Nederland
Netherlands

Dorthe Bjerregaard Knudsen

Chief Operating Officer
JP/Politikens Hus
Denmark

Jonas Boonen

Head Of Product & Customer Success
Froomle
Belgium

Mads Brandstrup

Chief Executive Officer
Danske Medier
Denmark

Georg Burtscher

Managing Director
Russmedia
Austria

Cecilia Campbell

Chief Marketing Officer
United Robots
Sweden

Mark Challinor

Advertising Initiative Lead
INMA
United Kingdom

Lars Petter Christensen

Project Manager
Amedia
Norway

Bjarne Corydon

Editor-in-Chief and Chief Executive Officer
Dagbladet Børsen
Denmark

Josua Diggelmann

Head of Subscription Management & Pricing
Tamedia
Switzerland

David Dinsmore

Chief Operating Office
News Uk
United Kingdom

Larissa Eberhardt

Head of Social Media
Kleine Zeitung
Austria

Lotta Edling

Editorial Director
Bonnier News
Sweden

Ezra Eeman

Digital Change Director
Mediahuis
Belgium

Ulrika Ek

Strategic Partner Manager
Entertainment & News
Nordics
Sweden

Meinolf Ellers

Chief Digital Officer
DPA
Germany

Jenny Feldhausen

Strategic Partnerships Manager
News and Publishers
Google
Netherlands

Markus Franz

CTO
Ippen Digital
Germany

Carsten Groß

CPO / Head of Subscription and Audience
Funke Media Group
Germany

Lars Gudbrandsson

Chief Marketing Officer
Bonnier Publications
Denmark

Erik Van Heeswijk

Chief Executive Officer
Smartocto
Netherlands

Christian Heise

Head of News Partnerships
Central and Eastern Europe
Google
Germany

Johanne Holm

Customer Director
Politiken
Denmark

Sofie Hvitved

Futurist, Senior Advisor & Head of Media
Copenhagen Institute for Futures Studies
Denmark

John Ilacqua

Director of Sales, North America
The Washington Post
United States

Tom Jensen

Chief Editor
Belingske Tidende
Denmark

Laura Jonasdottir

Journalist, Editorial Youth Initiative
Politiken
Denmark

Troels Jørgensen

Digital Director
Politiken
Denmark

Mark van de Kamp

Chief Innovation Officer
StiboDX
Denmark

Stine Carsten Kendal

Chief Executive Officer
Information
Denmark

Lea Korsgaard

Editor-in-Chief and Co-Founder
Zetland
Denmark

Tara Lajumoke

Managing Director
FT Strategies
United Kingdom

Christoffer Larsson

Chief Technology Officer
Västerbottens-Kurirens Media
Sweden

Dimitra Letsa

Strategic Partnerships Lead
Google
Sweden

Rune Lykkeberg

Editor-in-Chief
Information
Denmark

Thomas Lue Lytzen

Director of Ad Sales & Tech
Ekstra Bladet
Denmark

Eimear Moran

Media Solutions Directory
The Irish Times
Ireland

Katia Murmann

Chief Product Officer, Media
Ringier
Switzerland

David Murphy

Head of Digital
The Irish Times Group
Ireland

Emmanuel Naert

Head of Digital Development
Mediahuis
Belgium

Pål Nedregotten

Executive Vice President,
ID/ Data/ Development/ Consumer Market
Amedia
Norway

Goran Ogurlić

Editor in Chief
Jutarnji List
Hanza Media
Croatia

Jens Pettersson

Head of Engagement and Loyalty
NTM
Sweden

Greg Piechota

Readers First Initiative Lead
INMA
United Kingdom

Guida Pinto

Digital Innovation Director, Público-Comunicação Social
SA Lisboa
Portugal

Anna Pöltl

Digital Data Analyst
Styria Media Group
Austria

Gerold Riedmann

Managing Director and Chief-Editor
Russmedia & INMA European President
Austria

Nils Ove Riise

General Manager, Nordics
Piano
Norway

Christian Scherbel

CEO
Trasmitico
Germany

Danny Spears

Chief Operating Officer
The Ozone Project
United Kingdom

Elin Stueland

Digitalredaktør
Stavanger Aftenblad
Norway

Thomas Sundgren

Chief Commercial Officer
United Robots
Sweden

Herman Verwimp

Marketing & Human Resources Director,
Gijbels Group
Belgium

Maribel Perez Wadsworth

President
Gannett/USA Today Network
United States

Magnus Wahlberg

Head of Data & Analytics
VK Media
Sweden

Samantha Wenger

Head of Growth & Projects
Tamedia
Switzerland

Robert Whitehead

Digital Platforms Initiative Lead
INMA
Australia

Earl J. Wilkinson

CEO and Executive Director
INMA
United States

Bente Zerrahn

Innovation Catalyst
Axel Springer
Germany

About Media Innovation Week

The 2022 Copenhagen Media Innovation Week marks the 49th time that European colleagues have gathered under the INMA banner. Since 1971, INMA believes there is a distinctive European media conversation that requires spotlighting, and we are proud to continue that tradition after a three-year hiatus. This has typically been done with an annual European News Media Conference, and we added a study tour component in 2015 – with great passion as there is an appetite for deep dives into local media scenes. The conference and study tour are practical and down-to-earth.

About Copenhagen

Of all cities INMA could choose in our return to physical conferences, Copenhagen is the total package: central for Europeans, a hub of media innovation, a bon vivant of culture and fun, and a safety-first environment.

Package your INMA conference and study tour experience with a bicycle excursion, a stroll through the canals and colourful waterfront, a visit to Tivoli Gardens or Christiansborg Palace, shopping on the high street, or soak in the experiences of Copenhagen’s world-class museums.

Your safety is our top priority

INMA aims to provide a safe and comfortable environment for our European News Media Conference and Copenhagen Media Study Tour participants.

We are meeting because we can do so safely.

Following Denmark’s health and safety protocols and the requirements of our host partners, INMA strongly advises participants of Media Innovation Week to be:

Full vaccinated
Sensible, which means: if you feel ill, stay home.

INMA will have on-site sanitisation options, and we encourage participants to wash their hands regularly.

INMA will follow the science and recommendations from authorities as circumstances arise; We aim to be transparent with attendees at all times.

If the INMA European Media Innovation Week is canceled due to local COVID conditions or regulations at the time of the event, INMA will refund your registration in full or provide a credit for future INMA events.

The COVID situation is still fluid, so recommendations and requirements can change at any time.