Agenda


Thursday, December 1

Module 1: Engagement strategy over a reader lifecycle

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How best to measure quality of engagement? Which metrics hold value for the newsroom, marketing and product?
  • How to strategize around reader journeys — acquisition, activation, maintaining engagement and preventing disengagement?
  • How to attract and engage underrepresented segments, such as women or young adults?

Thursday, December 8

Module 2: Best practices in reader journey orchestration

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to segment our audiences based on their engagement? And how to act on this segmentation?
  • How to identify and discover new opportunities in audience development?

Thursday, December 15

Module 3: New approaches to audience development

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to plan the next best actions for readers depending on their stage in the journey? What tactics can be automated? What tools are required?
  • What are the current best practices in engagement through e-mail, social media and paid channels?

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Laura Gallagher

Event Manager
Tel.: +1 407 637-6770

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me