Thursday, December 1
Module 1: Engagement strategy over a reader lifecycle
10:00 a.m.-12:30 p.m.
(New York time)
Key themes for this module
- How best to measure quality of engagement? Which metrics hold value for the newsroom, marketing and product?
- How to strategize around reader journeys — acquisition, activation, maintaining engagement and preventing disengagement?
- How to attract and engage underrepresented segments, such as women or young adults?
Thursday, December 8
Module 2: Best practices in reader journey orchestration
10:00 a.m.-12:30 p.m.
(New York time)
Key themes for this module
- How to segment our audiences based on their engagement? And how to act on this segmentation?
- How to identify and discover new opportunities in audience development?
Thursday, December 15
Module 3: New approaches to audience development
10:00 a.m.-12:30 p.m.
(New York time)
Key themes for this module
- How to plan the next best actions for readers depending on their stage in the journey? What tactics can be automated? What tools are required?
- What are the current best practices in engagement through e-mail, social media and paid channels?