How to go beyond traditional news products to become ingrained in the customer’s lifestyle
Moving off-screen
Engagement through tools
Non-news products
Your product beyond traditional news
During the pandemic we were glued to our screens, but as we get out and about again how do we ensure that we remain part of our customers lives?
In this Product Initiative Master Class, INMA looks beyond traditional news products to tools to drive engagement, meeting customers where they are, and leveraging our capabilities outside of traditional news.
Speakers
Coming soon ...
Curated by
Jodie Hopperton
Product Initiative LeadInternational News Media Association (INMA)
Topics
If consumers are getting screen shy, where are the new opportunities?
How are media organisations making the most of audio?
How can we increase retention with users through the use of tools and utilities?
Which products are being “pivoted” to meet customer demand?
In which areas can we use existing resources to create new products and features?
When are we going to have to take AR/VR/XR seriously?
If consumers are getting screen shy, where are the new opportunities?
How are media organisations making the most of audio?
How can we increase retention with users through the use of tools and utilities?
Which products are being “pivoted” to meet customer demand?
In which areas can we use existing resources to create new products and features?
When are we going to have to take AR/VR/XR seriously?