How to go beyond traditional news products to become ingrained in the customer’s lifestyle

Moving off-screen

Engagement through tools

Non-news products

Your product beyond traditional news

During the pandemic we were glued to our screens, but as we get out and about again how do we ensure that we remain part of our customers lives?

In this Product Initiative Master Class, INMA looks beyond traditional news products to tools to drive engagement, meeting customers where they are, and leveraging our capabilities outside of traditional news.


Coming soon ...

Curated by

Jodie Hopperton

Jodie Hopperton

Product Initiative Lead
International News Media Association (INMA)


If consumers are getting screen shy, where are the new opportunities?

How are media organisations making the most of audio?

How can we increase retention with users through the use of tools and utilities?

Which products are being “pivoted” to meet customer demand?

In which areas can we use existing resources to create new products and features?

When are we going to have to take AR/VR/XR seriously?


Tuesday, November 1

Module 1: Moving off-screen

Click here for more information on this module

Tuesday, November 8

Module 2: Engagement through tools

Click here for more information on this module

Tuesday, November 15

Module 3: Non-news products

Click here for more information on this module


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership




Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Katy King

Event Manager
Tel.: +1 972 787-8167

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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