10:00 a.m.-12:30 p.m.
(New York time)
Master Class moderator
Product Initiative Lead, International News Media Association (INMA)
There has been fragmentation of the distribution channels over the last 10+ years. Smart home devices such as Alexa are far from reaching their potential, AirPods are becoming the norm in many places, and there is a huge growth of other types of wearables. But it’s not all about new devices. These devices allow us to move away from screens. In this module, we’ll seek to answer:
- If consumers are getting screen shy, where are the new opportunities?
- How can we think about bringing news off-screen onto other devices?
- How are media organisations making the most of audio?