11:00 a.m.-1:45 p.m.
(Hong Kong time)
11:00 a.m.-11:05 a.m. (Hong Kong time)Welcome and introductions
Gain an in-depth understanding of the state of the global news industry, followed by the digital transformation journey of news media houses in the region along with insights on subscriptions strategy. Understand what’s working, what’s not, and what’s next.
Karen Davila, News Anchor, ABS -CBN, Philippines
11:05 a.m.-11:30 a.m. (Hong Kong time)State of the news industry
In this briefing by Earl J. Wilkinson, learn about the latest developments in the news media ecosystem from across the world. Get to know about current and emerging global best practices being deployed and their application to the Asia Pacific market. What are the strategies, trends, and benchmarks? What are the key imperatives for news media brands in the years ahead?
Earl J. Wilkinson, Executive Director, and CEO, INMA, United States
11:30 a.m.-12:30 p.m. (Hong Kong time)Winning strategies across Asia Pacific and the world: What is success in digital subscriptions?
According to INMA benchmarks, an average news brand more than doubled their online subscriber base in the past three years. Some grew faster. How come? What did the winning brands do differently? What can we learn from them? And what is the state of media subscriptions in the beginning of the third year of a global pandemic?
Greg Piechota, Module Moderator & Readers First Initiative Lead, INMA, United KingdomTransformation at CommonWealth Magazine Group: How we became readers-first and discovered our true self
From print to digital, from advertising to subscriptions: all things change and we change with them. Hear a story of Taiwenese CommonWealth Magazine Group’s exciting transformation — from a new strategy to organisation and culture, from innovative products to collaborative culture. Where to start? Where to focus? What mistakes to avoid? And what did we learn about ourselves on the way?
Chia Lun Huang, Digital Transformation Director, CommonWealth Magazine Group, TaiwanGrowth at Australian Community Media: How we engage readers to subscribe and never leave
Engagement drives both conversions to subscribers and their retention. See how Australian Community Media works across its 135+ regional web sites to help its communities thrive. What is engagement truly about? How do we measure it? Whose job is it? And what content and reader experiences are most engaging?
Emily Sweet, Head of Engagement, Australian Community Media, Australia
12:30 p.m.-12:40 p.m. (Hong Kong time)How Google is supporting diversity and innovation in news
Google has announced two new programmes that provide funding and support to publishers across APAC. Hear from Irene Jay Liu, Google's regional News Lab lead about the News Equity Fund, a commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Also, Google will outline the 2022 APAC Google News Initiative’s Innovation Challenge, which is seeking entries from news organisations around the world that pioneer new thinking in online journalism, develop new paths to sustainability, and better understand news communities.
Nic Hopkins, Head of News Ecosystem Relations and Programs, APAC, Google
Irene Jay Liu, News Lab Lead, APAC, Google
Filip Shen, News Industry Relations and Programs Lead, APAC Partnerships, Google
12:40 p.m.-1:05 p.m. (Hong Kong time)How KG Media approaches business model sustainability and transformation
In this session, learn about KG Media’s journey into digital transformation and how it formulates a strategic intent to stay relevant in an ever-changing environment of pandemic and post-pandemic time. The development of its strategy is centered around creating stronger direct relationships with audiences and advertisers, which requires new capabilities in content, commerce, first party data, and digital advertising technology. Andy will also share how they are externalising these capabilities to help the journalism ecosystem in Indonesia.
Andy Budiman, CEO, KG Media, Indonesia
1:05 p.m.-1:30 p.m. (Hong Kong time)Philippine Daily Inquirer’s journey from Print to Digital
Gain an insight into the Philippine Daily Inquirer’s transformation journey from a broadsheet to a multimedia group. While its brand heritage posed unique challenges, it also served as the foundation in its efforts to create value enabling it to capture new opportunities in the digital world, cope and thrive with technological disruption, and renew and revitalize its approach and relationship with readers and customers.
Atty. Rudyard Arbolado, CEO, Philippine Daily Inquirer, Philippines