In this two-day virtual summit, learn where Asia/Pacific media companies fit into the global trends surrounding advertising, subscriptions, product, revenue diversification, and more. Hear from global experts and regional publishers — opportunities and threats faced by news media.

Thursday, July 14

Theme: Exploring strategy and business model viability

11:00 a.m.-1:45 p.m.
(Hong Kong time)

Karen Davila

11:00 a.m.-11:05 a.m. (Hong Kong time)

Welcome and introductions

Gain an in-depth understanding of the state of the global news industry, followed by the digital transformation journey of news media houses in the region along with insights on subscriptions strategy. Understand what’s working, what’s not, and what’s next.

Karen Davila, News Anchor, ABS -CBN, Philippines

Earl J. Wilkinson

11:05 a.m.-11:30 a.m. (Hong Kong time)

State of the news industry

In this briefing by Earl J. Wilkinson, learn about the latest developments in the news media ecosystem from across the world. Get to know about current and emerging global best practices being deployed and their application to the Asia Pacific market. What are the strategies, trends, and benchmarks? What are the key imperatives for news media brands in the years ahead?

Earl J. Wilkinson, Executive Director, and CEO, INMA, United States

11:30 a.m.-12:30 p.m. (Hong Kong time)

Greg Piechota

Winning strategies across Asia Pacific and the world: What is success in digital subscriptions?

According to INMA benchmarks, an average news brand more than doubled their online subscriber base in the past three years. Some grew faster. How come? What did the winning brands do differently? What can we learn from them? And what is the state of media subscriptions in the beginning of the third year of a global pandemic?

Greg Piechota, Module Moderator & Readers First Initiative Lead, INMA, United Kingdom

Chia Lun Huang Transformation at CommonWealth Magazine Group: How we became readers-first and discovered our true self

From print to digital, from advertising to subscriptions: all things change and we change with them. Hear a story of Taiwenese CommonWealth Magazine Group’s exciting transformation — from a new strategy to organisation and culture, from innovative products to collaborative culture. Where to start? Where to focus? What mistakes to avoid? And what did we learn about ourselves on the way?

Chia Lun Huang, Digital Transformation Director, CommonWealth Magazine Group, Taiwan

Emily Sweet Growth at Australian Community Media: How we engage readers to subscribe and never leave

Engagement drives both conversions to subscribers and their retention. See how Australian Community Media works across its 135+ regional web sites to help its communities thrive. What is engagement truly about? How do we measure it? Whose job is it? And what content and reader experiences are most engaging?

Emily Sweet, Head of Engagement, Australian Community Media, Australia

Filip Shen Irene Jay Liu Nic Hopkins

12:30 p.m.-12:40 p.m. (Hong Kong time)

How Google is supporting diversity and innovation in news

Google has announced two new programmes that provide funding and support to publishers across APAC. Hear from Irene Jay Liu, Google's regional News Lab lead about the News Equity Fund, a commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Also, Google will outline the 2022 APAC Google News Initiative’s Innovation Challenge, which is seeking entries from news organisations around the world that pioneer new thinking in online journalism, develop new paths to sustainability, and better understand news communities.

Nic Hopkins, Head of News Ecosystem Relations and Programs, APAC, Google

Irene Jay Liu, News Lab Lead, APAC, Google

Filip Shen, News Industry Relations and Programs Lead, APAC Partnerships, Google

Andy Budiman

12:40 p.m.-1:05 p.m. (Hong Kong time)

How KG Media approaches business model sustainability and transformation

In this session, learn about KG Media’s journey into digital transformation and how it formulates a strategic intent to stay relevant in an ever-changing environment of pandemic and post-pandemic time. The development of its strategy is centered around creating stronger direct relationships with audiences and advertisers, which requires new capabilities in content, commerce, first party data, and digital advertising technology. Andy will also share how they are externalising these capabilities to help the journalism ecosystem in Indonesia.

Andy Budiman, CEO, KG Media, Indonesia

Rudyard Arbolado

1:05 p.m.-1:30 p.m. (Hong Kong time)

Philippine Daily Inquirer’s journey from Print to Digital

Gain an insight into the Philippine Daily Inquirer’s transformation journey from a broadsheet to a multimedia group. While its brand heritage posed unique challenges, it also served as the foundation in its efforts to create value enabling it to capture new opportunities in the digital world, cope and thrive with technological disruption, and renew and revitalize its approach and relationship with readers and customers.

Atty. Rudyard Arbolado, CEO, Philippine Daily Inquirer, Philippines

1:30 p.m. (Hong Kong time)

Takeaways and Day 1 Concludes

Friday, July 15

Theme: Interpreting the newsroom and advertising for media

11:00 a.m.-1:45 p.m.
(Hong Kong time)

Karen Davila

11:00 a.m.-11:05 a.m. (Hong Kong time)

Welcome and introductions

In this module learn about surfacing best practices from the region on integration of newsrooms into business, backed by technology and data. Unpack the role of digital advertising and take a strategic look at what’s next vis a vis digital media, how publishers are using ad tech and renewing advertising businesses while growing revenues. Innovation in acquiring and retaining digital advertisers.

Karen Davila, News Anchor, ABS -CBN, Philippines

Shea Driscoll Eshwaren Manoharen Peter Bale

11:05 a.m.-12:00 p.m. (Hong Kong time)

Integration of newsroom in the news business

In this module, INMA Newsroom Initiative lead Peter Bale will offer insights from INMA's latest initiative, designed to bring newsrooms more strongly into the business of publishing. He'll explain the objectives of the Initiative and talk about some of the best practices and pitfalls.

Peter will then moderate a session with two of Asia's most innovative publishers: The South China Morning Post from Hong Kong, and Malaysia's Malaysiakini. Each has great lessons for those trying to use data to analyse and better meet user needs and to maximise engagement and the propensity to subscribe to news. We'll have an open discussion and welcome your questions.

Peter Bale, Module Moderator & Newsroom Initiative Lead, INMA, United Kingdom

Eshwaren Manoharen, Head of Product Management and Development Department, Malaysiakini, Malaysia

Shea Driscoll, Digital Editor, South China Morning Post, Hong Kong

Saemmool Lee

12:00 p.m.-12:25 p.m. (Hong Kong time)

How Dong-A Ilbo is transforming the newsroom for long-term sustainability

News media earn audiences and revenues based on data. Numbers are important, but we might lose long-term sustainability while following those aggressively. This case study from South Korean media shows the struggles with search engines and the unique journey of transforming the newsroom practices. It tells the importance of asking the right questions and checking numbers with a long-term vision.

Saemmool Lee, Head of Digital Innovation, Dong-A Ilbo, South Korea

Karen Lim

12:25 p.m.-12:50 p.m. (Hong Kong time)

Audience growth strategy using social media by Today

TODAY is the fastest growing news account on TikTok in Singapore and recently came in second place for Best Use of Social Media at the INMA 2022 Global Media Awards. What are some of the strategies that TODAY employs to reach out to the youths? How does the newsroom incorporate TikTok into their daily operations and should publishers be on TikTok?

Karen Lim, Supervising Editor (Audience Growth), Today, Mediacorp Pte Ltd., Singapore

Carolyn Luey

12:50 p.m.-1:15 p.m. (Hong Kong time)

What’s next in digital advertising from NZME

In an ever-changing digital ecosystem, Carolyn Luey will look at some of the future digital advertising trends and the implications as publishers look to accelerate their digital growth. She will focus on and cover insights into the power of data, product diversification, and transforming the advertiser experience.

Carolyn Luey, Chief Digital and Publishing Officer, NZME, New Zealand

Wahyu Dhyatmika

1:15 p.m.-1:40 p.m. (Hong Kong time)

How Tempo Digital is optimising user experience for digital native advertising

Many Tempo readers want the best user experience when they read digital content because they associate Tempo with quality and independence. Understandably, they want quality advertising with credible products, not just any other ads. In a digital business environment where quality content is not the priority for programmatic ads, that could be problematic. Many advertisers outright put manipulated content in their ads. Wahyu will share how Tempo managed to find a middle way, guaranteeing quality of ads, while strengthening brand and user experience at the same time.

Wahyu Dhyatmika, CEO, Tempo Digital, Indonesia

1:30 p.m. (Hong Kong time)

Takeaways and Summit Concludes


Questions? Contact INMA

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me