Agenda


Thursday, October 13

The role of future sales teams

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Mark Challinor Mark Challinor
Advertising Initiative Lead, International News Media Association (INMA)


How will we shape our future teams in terms of what they sell? Do we offer purely bespoke packages? Do we become an expert advisory resource as well as providing inventory to our clients? What about programmatic? What about self-service? The fundamentals around what role our teams should be concentrating on in the future will be the focus of this module.

Thursday, October 20

Module 2: What should sales teams sell?

10:00 a.m.-12:30 p.m.
(New York time)

New ad formats, branded content, and commerce are perhaps just three areas that our teams should perhaps be focusing on. But what else? We will explore the best in class from around the world on new ideas, new packages, and find out what is working well – and what isn’t. Plus we will bring the latest insights from forward-thinking media companies that are breaking traditional rules with new sales modelling techniques.

Thursday, October 27

Module 3: What about the sales teams structure of the future?

10:00 a.m.-12:30 p.m.
(New York time)

From what we have determined in modules 1 and 2, we now try to put a shape to what the structure of our teams should look like going forward. Do we need as many sales staff? Do we need more? What fundamental changes are necessary for a future, revenue-maximising team? What skills sets will they need and where should they fit in, in terms of their accountability and placement inside a modern media organisation?

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Katy King

Event Manager
Tel.: +1 972 787-8167

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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