At no point in the history of journalism have we had more tools to do quality reporting that makes a difference. At no point have newsrooms had more options in developing a deeper relationship with its audience. And at no point have editors faced more complex challenges in leading its brands.
In this INMA Master Class, we will take a deep dive into best practices and innovations in the context of three momentous challenges facing editors right now:
Polarisation and trust: How to report on disagreement in society and remain a trusted brand when under attack from populists? How to breach the gap between propaganda and information? Fact-checking didn’t do the trick alone. What are the best practices and pitfalls in building trust?
Quality and engagement: As media business models increasingly have moved to digital subscription, newsrooms need to deliver journalism in formats that differentiate, build habits, and appeals to a younger audience. How do you do it, and how do you choose the right tactics to stay relevant for a specific audience?
Newsroom transformation: How do you go from strategy to execution when it comes to leading the newsroom? How to break down silos between departments and foster a newsroom culture more oriented towards innovative ways of fulfilling the editorial mission? Build specialised teams or train everyone?
Podcasts, newsletters and digital storytelling: what are the world’s best formats right now, and why?
How can we differentiate our journalism from misinformation?
You have built a great strategy, but how do you get the newsroom onboard with the new ways of working?
How to reach a younger audience without dumbing down?
Explanatory journalism: what works?
Content and content formats that work to get a more diversified audience
The tone of voice: strong views vs. an ambition to build a more in-depth understanding?
Rethinking engagement: readers’ involvement in stories, seeking feedback, readers as experts, in-person events with journalists and readers
The role of audience data in the newsrooms: What are the right metrics from a journalistic viewpoint, and what are the pitfalls?
Journalism that helps the audience solve real-life problems
Content library: fewer stories with higher quality vs. many stories of general interest?
Tactics to differentiate from competitors and fake news
How to build a ninja team that supports an editor-in-chief in her/his transformation
The Powerful and The Damned,
Editor In Chief,
Editor In Chief,
Folha de S.Paulo,
Kat Downs Mulder
The Washington Post,
Editorial Director of Development,
Head of Visuals & Data Journalism,
Editor In Chief
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately two hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Editors-in-chief, editors, newsroom managers, and professionals working with newsroom strategy and transformation