Today’s pandemic has been described as the leadership opportunity of a generation to accelerate change inside news media companies. In this Master Class for senior media managers, senior management, and leadership experts as well as peer publishers, we will focus on the key issues surrounding what our leadership focus should be post-COVID and the direction of media companies.
Via three, main interlinking themes we will cover future structure, the impact of technology on our businesses, and an examination of how important the right people will be in that future.
Come away from this Master Class with a CEO-level playbook for what 2021 and beyond holds and you will leave the sessions with a clearer understanding on what approaches you will need to adopt to drive the impact and success.
Organisational structure and focus
The evolving landscape and the opportunity ahead, post-Covid. What is leadership in 2020s?
New business models for revenue maximisation. Diversification or doing what we know best well?
Centralisation and efficiency. What to centralise and what not to centralise, that is the question? And for those not part of a group, which activities should you seek partners?
Agility. Just a buzzword to something far greater?
Working from home. The new normal for all? What next for our staff? How should we leverage this to our benefit?
Using technology to drive transformation
The likely role of automation? Where’s the human value?
Bots and algorithms. Crucial or simply an add on?
Using data and measurement effectively. But which data in a cookie-less future? Which measurement tools are most relevant?
Examples of emerging technologies that could revolutionise the media industry (eg automated journalism, social outreach apps, video creation tech, 5G)
A people business?
Future success: is it all about tech? IT vs. humans
The journey of a company challenging perceptions and transforming business by authentically showing what diversity and inclusion really means at a grass roots level. In an era where trust and equity are key touch stones for success and high on the agenda, this company shows how it tackles these challenges internally.
What leadership and management skills should we now be looking for in out staff? How will this affect corporate culture?
Dagens Nyheter, Bonnier, Sweden
Executive Producer - Interactive
International News Media Association, United Kingdom
People and Culture Director
Stuff, New Zealand
Stephen Dunbar Johnson
The New York Times Company, France
Chief Executive Officer
Strategic Advisor & Senior Research Fellow
Reuters Institute, Oxford University, Switzerland
FT Strategies, United Kingdom
Head of Operations and People
Digital Development Editor
BBC, United Kingdom
Head of Data Products
Ringier, Axel Springer, Poland
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (3:00 p.m.-5:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Executives at news companies at the beginning of their subscription journey