10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Juan Señor
President, Innovation Media Consulting, United Kingdom

About this module

Business model transformation accelerated during the global pandemic. So, what are we left with? In this module, learn how consumers and advertisers changed during the lockdowns and where the opportunities lie for media. This module is the data-rich starting point for the World Congress: a snapshot of what just happened and what is likely to happen next. This includes an embrace of trusted journalism.

10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Greg Piechota
Lead, Smart Data Initiative, INMA, United Kingdom

As data at media companies evolves from predictive to prescriptive to automated, an old challenge persists: How to expand application of data to new departments and functions and how to democratise access to data for people to become more efficient and effective — and to create new value and change culture? In this module, learn how data is being applied at the CEO level, how first-party data strategies are accelerating, where data sits in the organisation, and what priority applications look like moving forward.

10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Mark Challinor
Executive Producer – Interactive, INMA Past President, INMA, United Kingdom

Devastated by the pandemic lockdowns and the rewiring of how marketers spend, advertising is expected to robustly rebound. The worry is what percentage will media companies recapture from pre-pandemic days. Yet where are the opportunities? What sectors may never come back? In this session, learn more about how media companies are building relationships, projecting agility, super-serving ad clients, and trying non-traditional ways of capitalising on the great advertising rebound.

10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Terri-Karelle Reid
TV Host, Digicel Rising Stars, Media Services Specialist, Jamaica

At the midway point of World Congress, it’s time to get your popcorn ready. INMA’s famous “Brainsnacks” will give you a rapid-fire approach to great ideas to grow audience, revenue, and brand. Come away inspired by these 10-minute, to-the-point presentations by member media companies — and maybe have some fun along the way.

10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Yasmin Namini
Digital Media Consultant, Past President, INMA, United States

The two most profound shifts among media companies in their digital subscriptions quest involve a new focus on lighter readers and the rediscovery of lengthy trials that build habit. In this module, go behind the scenes of what’s working and not working with digital subscriber acquisition and retention — the new growth paths. Walk away with an executive briefing on the subject punctuated by global best practices that promise to inspire.

10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Nicki Purcell
President, Insite, United States

“Product” is the youngest department in news media companies and is evolving from “product as delivery” to a wholistic, organisation-wide product mindset that is touching the c-suite and whose mandate demands cross-functionality via goal-setting and communications. In this module, see product as a structured discipline that needs flexibility and independence to harness creativity: product work that optimises existing platforms with innovation sitting alongside.

10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Robert Whitehead
Director, McPherson Media Group, Australia

Most news media companies shoved their 2023-2025 transformation plans into the darkest days of the pandemic. What does that media company look like? What should that retooled and reimagined media company expect? What are the strategic issues every CEO and her management team should prioritise in the year ahead? Join INMA for this final module and its famous news media outlook.