10.00 a.m.-12.30 p.m.
(New York time)
Innovation Media Consulting
Welcome to World Congress
What is the growth path for news media as the world emerges from the darkest days of COVID? That is the fundamental question this year's INMA World Congress of News Media aims to answer. INMA plans to attack this from different angles: consumer behaviour, technology, data, subscriptions, advertising, product, Big Tech, and more. All the while, we will aim to distill these profound learnings for participants.
President, International News Media Association (INMA)
Global Head of Transformation, News Corp
What Consumer Behaviour Changes Mean In a Post-Pandemic World
COVID broke consumer behaviours and habits unlike any single event in most of our lifetimes. As the world begins to re-assemble, what’s changed? Drawing on her extensive research, podcasts, and books on retailing and disruption, Barbara Kahn will jump into the collective minds of consumers. How have shopping behaviours changed? Which behaviors are likely to be permanent and which will adapt as the world gets back to “normal?” What can we learn from China and their “new retail” and “shoppertainment” models? How has physical retailing, digital platforms, social media, and influencer marketing merged to present a new interface for the consumer? This presentation will set the scene for the INMA World Congress and the growth path ahead as the lights flicker back on.
Executive Director, Marketing Science Institute
Patty and Jay H. Baker Professor of Marketing, University of Pennsylvania Wharton School
Planning For the Future of Subscription Revenue
The pandemic pushed news media companies to the brink — then helped facilitate breakthroughs to creative and innovative business models. But the pandemic also caused inflection points in the broader subscription economy and the technologies that distribute news. In this presentation, we will look at how external forces and trends will change how consumers will interact with technology — and the news. Drawing on the Future Today Institute's annual trend report, this talk will examine the strategic questions publishers should ask to stay ahead of the curve.
Future Today Institute Tech Trends Report
What’s Next With Google News Initiative
The Google News Initiative is a collaboration with the news industry to help journalism thrive in the digital age. In this presentation, learn more about efforts to upgrade news industry capabilities across a range of activities: subscriptions, audience, product, advertising, and more. Find out what’s next in this vital news industry initiative.
Director, Global Partnerships
Google News Initiative
Competing In the Age of AI
Artificial Intelligence (AI) is having a profound effect on industries – from value propositions to driving digital scale. As the pandemic has driven digital transformation, research is emerging showing a relationship between data-centricity and AI deployment capabilities and company performance. What are the opportunities behind AI for media companies? What are the strategic implications? How to plan for this inevitability? What new responsibilities does a company deploying AI have? What is the ultimate playbook for AI and over what timeline? Walking attendees through these questions will be the author of books related to innovation and AI and a Harvard Business School specialist in technology management, innovation, digital transformation, and AI.
Karim R. Lakhani
Co-Author, Competing In the Age of AI
Charles Edward Wilson Professor of Business Administration, Harvard Business School