Agenda


Thursday, May 6

Leadership Module 1: The Big Trends in News Media

Brought to you by

10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Juan Señor Juan Señor
President, Innovation Media Consulting, United Kingdom


About this module

Business model transformation accelerated during the global pandemic. So, what are we left with? In this module, learn how consumers and advertisers changed during the lockdowns and where the opportunities lie for media. This module is the data-rich starting point for the World Congress: a snapshot of what just happened and what is likely to happen next. This includes an embrace of trusted journalism.

Tuesday, May 11

Smart Data Module 2: Deploying Data To Extract Opportunities

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10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Greg Piechotar Greg Piechota
Lead, Smart Data Initiative, INMA, United Kingdom


About this module

As data at media companies evolves from predictive to prescriptive to automated, an old challenge persists: How to expand application of data to new departments and functions and how to democratise access to data for people to become more efficient and effective — and to create new value and change culture? In this module, learn how data is being applied at the CEO level, how first-party data strategies are accelerating, where data sits in the organisation, and what priority applications look like moving forward.

Thursday, May 13

Advertising Module 3: Optimising the Advertising Comeback

10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Mark Challinor Mark Challinor
Executive Producer – Interactive, INMA Past President, INMA, United Kingdom


About this module

Devastated by the pandemic lockdowns and the rewiring of how marketers spend, advertising is expected to robustly rebound. The worry is what percentage will media companies recapture from pre-pandemic days. Yet where are the opportunities? What sectors may never come back? In this session, learn more about how media companies are building relationships, projecting agility, super-serving ad clients, and trying non-traditional ways of capitalising on the great advertising rebound.

Tuesday, May 18

Brainsnacks Module 4: Media Inspirations From Around the World

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10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Terri-Karelle Reid Terri-Karelle Reid
TV Host, Digicel Rising Stars, Media Services Specialist, Jamaica


About this module

At the midway point of World Congress, it’s time to get your popcorn ready. INMA’s famous “Brainsnacks” will give you a rapid-fire approach to great ideas to grow audience, revenue, and brand. Come away inspired by these 10-minute, to-the-point presentations by member media companies — and maybe have some fun along the way.

Thursday, May 20

Subscriptions Module 5: Creating the Next Subscriptions Growth Path

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10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Yasmin Namini Yasmin Namini
Digital Media Consultant, Past President, INMA, United States


About this module

The two most profound shifts among media companies in their digital subscriptions quest involve a new focus on lighter readers and the rediscovery of lengthy trials that build habit. In this module, go behind the scenes of what’s working and not working with digital subscriber acquisition and retention — the new growth paths. Walk away with an executive briefing on the subject punctuated by global best practices that promise to inspire.

Tuesday, May 25

Product Module 6: Why a Product Mindset Has Become the New Requirement Post-Crisis?

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10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Nicki Purcell Nicki Purcell
President, Insite, United States


About this module

“Product” is the youngest department in news media companies and is evolving from “product as delivery” to a wholistic, organisation-wide product mindset that is touching the c-suite and whose mandate demands cross-functionality via goal-setting and communications. In this module, see product as a structured discipline that needs flexibility and independence to harness creativity: product work that optimises existing platforms with innovation sitting alongside.

Thursday, May 27

Outlook Module 7: Creating Value at the “New” Media Company

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10.00 a.m.-12.30 p.m.
(New York time)

Module Moderator

Robert Whitehead Robert Whitehead
Director, McPherson Media Group, Australia


About this module

Most news media companies shoved their 2023-2025 transformation plans into the darkest days of the pandemic. What does that media company look like? What should that retooled and reimagined media company expect? What are the strategic issues every CEO and her management team should prioritise in the year ahead? Join INMA for this final module and its famous news media outlook.


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