How news media is shaking off the pandemic hangover and embracing the changed revenue landscape, differentiating in a toxic information market, and locking in subscribers for sustainability

Leadership

Smart data

Advertising

Subscription

Product

What's next

Where does news media go next?

The COVID-19 crisis turned out to be the management opportunity of a lifetime for news media companies. Transformation agendas accelerated. Value propositions changed. Subscriptions soared. Data and product emerged as resource winners on the B2C and B2B sides of the news business.

As the worst of the pandemic recedes and a glimmer of light emerges at the end of a long tunnel, what is the outlook for news media over the next three years?

The 91st Annual INMA World Congress will provide attendees with the news industry’s best executive overview on the state of media, best practices from the top media companies, and what lies ahead as society’s lights flicker back on.

Over 20+ hours of programming in May, we look at the threats and opportunities ahead of us – and the ideas and inspirations needed to success in a world transformed.

Speakers

Tiago Afonso

Sales and Digital Development Director
Infoglobo
Brazil

Patrick Appel

Director of Research
Piano
United States

Julia Beizer

Chief Product Officer and Global Head of Digital
Bloomberg Media
United States

Cynthia Benjamin

Director of Audience Engagement and Trust
Gannett | USA Today Network
United States

Lindsay Benton

Branded Content Account Executive
Skyline
United States

Aparna Bhawal

Vice President, Marketing
Hindustan Times
India

Alesha Williams Boyd

Senior Digital Director
Gannett | USA Today Network
United States

Melissa Carfero

Manager, Event Strategy and Development
Newsday
United States

Mark Challinor

Executive Producer – Interactive, INMA
Past President, INMA
United Kingdom

Amy Chown

Vice President/Marketing
Atlanta Journal-Constitution
United States

Selymar Colón

Director of Strategy
GFR Media
Puerto Rico

Gordon Edall

Vice President, Sophi
The Globe and Mail
Canada

Camilla Fuglem

Director of Data
Aller Media
Norway

Damien Geradin

Author, Understanding Ad Tech
Partner, Geradin Partners
Belgium

Sam Guzik

Contributing Author
Future Today Institute Tech Trends Report
United States

Alex Hardiman

Chief Product Officer
The New York Times
United States

Jessica Hayes

Deputy Director, Contributions
The Guardian
United Kingdom

Tasmia Ismail

General Manager Commercial
Media 24
South Africa

Barbara Kahn

Executive Director, Marketing Science Institute
Patty and Jay H. Baker Professor of Marketing, University of Pennsylvania Wharton School
United States