How news media is shaking off the pandemic hangover and embracing the changed revenue landscape, differentiating in a toxic information market, and locking in subscribers for sustainability

Leadership

Smart data

Advertising

Subscription

Product

What's next

Where does news media go next?

The COVID-19 crisis turned out to be the management opportunity of a lifetime for news media companies. Transformation agendas accelerated. Value propositions changed. Subscriptions soared. Data and product emerged as resource winners on the B2C and B2B sides of the news business.

As the worst of the pandemic recedes and a glimmer of light emerges at the end of a long tunnel, what is the outlook for news media over the next three years?

The 91st Annual INMA World Congress will provide attendees with the news industry’s best executive overview on the state of media, best practices from the top media companies, and what lies ahead as society’s lights flicker back on.

Over 20+ hours of programming in May, we look at the threats and opportunities ahead of us – and the ideas and inspirations needed to success in a world transformed.

Speakers

Tiago Afonso

Tiago Afonso

Sales and Digital Development Director
Infoglobo
Brazil

Patrick Appel

Patrick Appel

Director of Research
Piano
United States

Julia Beizer

Julia Beizer

Chief Product Officer and Global Head of Digital
Bloomberg Media
United States

Cynthia Benjamin

Cynthia Benjamin

Director of Audience Engagement and Trust
Gannett | USA Today Network
United States

Lindsay Benton

Lindsay Benton

Branded Content Account Executive
Skyline
United States

Aparna Bhawal

Aparna Bhawal

Vice President, Marketing
Hindustan Times
India

Alesha Williams Boyd

Alesha Williams Boyd

Senior Digital Director
Gannett | USA Today Network
United States

Melissa Carfero

Melissa Carfero

Manager, Event Strategy and Development
Newsday
United States

Mark Challinor

Mark Challinor

Executive Producer – Interactive, INMA
Past President, INMA
United Kingdom

Amy Chown

Amy Chown

Vice President/Marketing
Atlanta Journal-Constitution
United States

Sylymar Colon

Selymar Colón

Director of Strategy
GFR Media
Puerto Rico

Gordon Edall

Gordon Edall

Vice President, Sophi
The Globe and Mail
Canada

Camilla Fuglem

Camilla Fuglem

Director of Data
Aller Media
Norway

Damien Geradin

Damien Geradin

Author, Understanding Ad Tech
Partner, Geradin Partners
Belgium

Sam Guzik

Sam Guzik

Contributing Author
Future Today Institute Tech Trends Report
United States

Alex Hardiman

Alex Hardiman

Chief Product Officer
The New York Times
United States

Jessica Hayes

Jessica Hayes

Deputy Director, Contributions
The Guardian
United Kingdom

Tasmia Ismail

Tasmia Ismail

General Manager Commercial
Media 24
South Africa

Barbara Kahn

Barbara Kahn

Executive Director, Marketing Science Institute
Patty and Jay H. Baker Professor of Marketing, University of Pennsylvania Wharton School
United States

Belma Kolayli

Belma Kolayli

Engagement Marketing Manager
Wall Street Journal
United States

Beate Koren

Beate Koren

Head of Editorial
VG+
Norway

Karim R. Lakhani

Karim R. Lakhani

Co-Author
Competing In the Age of AI
United States

Camila Marques

Camila Marques

Digital Editor
Folha de S.Paulo
Brazil

Ben Monnie

Ben Monnie

Director, Global Partnerships
Google News Initiative
United States

Yasmin Namini

Yasmin Namini

Digital Media Consultant
Past President, INMA
United States

Rasmus Kleis Nielsen

Rasmus Kleis Nielsen

Director, Reuters Institute for the Study of Journalism
University of Oxford
United Kingdom

Alla Novick

Alla Novick

Principal Product Manager, Mobile
Insider
United States

Cait O’Riordan

Cait O’Riordan

Chief Product and Information Officer
Financial Times
United Kingdom

Greg Piechota

Greg Piechota

Lead, Smart Data Initiative
INMA
United Kingdom

Michał Pietniczka

Michał Pietniczka

Director of Partnerships
Onet.pl
Poland

Nicki Purcell

Nicki Purcell

President
Insite
United States

Terri-Karelle Reid

Terri-Karelle Reid

TV Host, Digicel Rising Stars
Media Services Specialist
Jamaica

Aimie Rigas

Aimie Rigas

Head of Audience Development
The Sydney Morning Herald and The Age
Australia

Gaurav Sachdeva

Gaurav Sachdeva

Chief Product Officer
Singapore Press Holdings Ltd
Singapore

Juan Señor

Juan Señor

President
Innovation Media Consulting
United Kingdom

Kaacon Sethi

Kaacon Sethi

Chief Marketing Officer
Dainik Bhaskar Group
India

John Severinson

John Severinson

Head of Partner Development Europe
Facebook Journalism Project
Sweden

Jeff Shine

Jeff Shine

President and Chief Strategy Officer
Naviga
United States

Rod Sims

Rod Sims

Chairman
Australian Competition and Consumer Commission (ACCC)
Australia

John Souleles

John Souleles

Chief Data Officer
Torstar
Canada

Michael Taylor

Michael Taylor

Sales Director
STIBO DX
United States

Jane Throndsen

Jane Throndsen

Head of Paid Content
VG+
Norway

Marie-Louise Timcke

Marie-Louise Timcke

Head of Interactive
Funke Media
Germany

Julia Wehrle

Julia Wehrle

Managing Director, Media Impact
Axel Springer
Germany

Robert Whitehead

Robert Whitehead

Director
McPherson Media Group
Australia

Earl J. Wilkinson

Earl J. Wilkinson

Executive Director and CEO
INMA


Supporters








Curated by


Earl J. Wilkinson

Earl J. Wilkinson

Executive Director and CEO
International News Media Association (INMA)





Agenda


Thursday, May 6

Leadership Module 1: The Big Trends in News Media

Click here for more information on this module.


Tuesday, May 11

Smart Data Module 2: Deploying Data To Extract Opportunities

Click here for more information on this module.


Thursday, May 13

Advertising Module 3: Optimising the Advertising Comeback

Click here for more information on this module.


Tuesday, May 18

Brainsnacks Module 4: Media Inspirations From Around the World

Click here for more information on this module.


Thursday, May 20

Subscriptions Module 5: Creating the Next Subscriptions Growth Path

Click here for more information on this module.


Tuesday, May 25

Product Module 6: Why a Product Mindset Has Become the New Requirement

Click here for more information on this module.


Thursday, May 27

Outlook Module 7: Creating Value at the “New” Media Company

Click here for more information on this module.




Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me

Ana Gutierrez

Directora Regional
Latinoamérica El Salvador
Tel.: +503 7986 7383

E-Mail me