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The Media Subscriptions Town Hall

Hosted by INMA

Below are the recording and presentations from the INMA Media Subscriptions Town Hall presented by the Google News Initiative, FT Strategies, and the International News Media Association (INMA) on Tuesday, December 7, 2021.

The Media Subscriptions Town Hall

Welcome and Introductions
Executive Briefing: Trends in Online Subscriptions in 2021 and Beyond
Expert Panel: Subscription-First Strategy In the COVID Era
Publishers’ Panel: From Choosing the North Star Goal and Metric to Execution
Case Studies: Ideas to Drive the Customer Subscription Lifecycle
Expert Advice: How to Scale Experiments in Subscriptions
Summary and Takeaways

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