The fundamentals of reader revenue strategy and the best-performing digital subscription tactics by news media companies is the focus of a free, INMA-hosted Town Hall based on the learnings of the 2021 Google News Initiative Subscriptions Lab Europe.
Eight news publishers from across Europe participated in this joint programme of the Google News Initiative, FT Strategies, and the International News Media Association (INMA).
They worked together this year on defining ambitious visions for their digital subscription business and building the engine that will take them to their goals.
European publisher findings to be shared in this global Town Hall come from The Courier (DC Thomson Media), United Kingdom; Denik (Vltava Labe Media), Czech Republic; Irish Independent (Independent News & Media), Ireland; Le Journal du Dimanche (Lagardère Media News), France; OÖNachrichten (Wimmer Medien), Austria; El País (Prisa), Spain; Público (Público Comunicação Social), Portugal; and Ruhr Nachrichten (Lensing Media), Germany.
At this Media Subscriptions Town Hall, we will distill the learnings of the Lab and showcase the outcomes of the publishers’ experiments, with guest experts ranging from the Lab consultants to participants. We will discuss the fundamentals of reader revenue strategy and the best-performing tactics for news media companies:
Tueday, December 7
15:00-17:30 (London time) | 10:00-12:30 (New York time)
What you access receive to
Livestream on December 7
Recording of Town Hall
All Town Hall presentations