Publishers’ Panel: From Choosing the North Star Goal and Metric to Execution
Meet the European publishers that followed the Financial Times’ North Star framework to plan a roadmap for their online reader revenue growth in the next 3-5 years.
In this session, we will showcase examples of such strategic plans, and provide a practical guide to finding the North Star for your company.
We want to discuss benefits and risks of different metrics popular among publishers, such as the ones measuring profitability of subscribers (e.g., Lifetime Value) or measures of subscriber engagement (e.g., RFV).
Ronan Doyle, Retention Manager, Irish Independent (Mediahuis), Ireland
Lenka Gallo, Manager, Subscription Marketing, Denik (Vltava Labe Media), Czechia
Martin Prinz, Head of Subscriptions, Oberösterreichische Nachrichten (Wimmer Medien), Austria
Guida Marques Pinto, Digital Innovation Director, Público, Portugal