Tuesday, November 2
Module 1: Best practices in audience development
10:00 a.m.-12:30 p.m.
(New York time)
Master Class moderator
Grzegorz (Greg) Piechota
Researcher-in-Residence, International News Media Association (INMA)
Key themes for this module
- Where to find new users and how to attract them to your news Web site?
- How to grow direct visits, manage social media, optimise search, and invest in paid marketing?
- How to activate print subscribers to use your digital product?
Tuesday, November 9
Module 2: Best practices in driving engagement and consideration
10:00 a.m.-12:30 p.m.
(New York time)
Key themes for this module
- How to use high-interest events, such as the pandemic or election, to introduce your brand?
- How to grow your e-mail database and use this channel to educate readers about the product and help them build a habit?
- How to experiment with different paywall models and set-ups to drive consideration?
Tuesday, November 16
Module 3: Best practices in converting subscribers
10:00 a.m.-12:30 p.m.
(New York time)
Key themes for this module
- How to expose more readers to the registration or subscription offers?
- How to design friction-less check-out flows?
- How to study and experiment with pricing?
