Agenda


Tuesday, November 2

Module 1: Best practices in audience development

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz Piechota Grzegorz (Greg) Piechota
Researcher-in-Residence, International News Media Association (INMA)


Key themes for this module

  • Where to find new users and how to attract them to your news Web site?
  • How to grow direct visits, manage social media, optimise search, and invest in paid marketing?
  • How to activate print subscribers to use your digital product?

Tuesday, November 9

Module 2: Best practices in driving engagement and consideration

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to use high-interest events, such as the pandemic or election, to introduce your brand?
  • How to grow your e-mail database and use this channel to educate readers about the product and help them build a habit?
  • How to experiment with different paywall models and set-ups to drive consideration?

Tuesday, November 16

Module 3: Best practices in converting subscribers

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to expose more readers to the registration or subscription offers?
  • How to design friction-less check-out flows?
  • How to study and experiment with pricing?

Supported by



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Madhavi Sekhri

Head - South Asia Division
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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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