After the unprecedented growth in online traffic and subscriptions during the pandemic, we are waking up to a new reality. Global subscription benchmarks reveal the hidden truths of the COVID year:

• Most conversions come from light readers.
• Most news subscribers are light readers, too.
• Almost half subscribers don’t read at all.

An urgent action is needed to redefine your approach to digital reader engagement and retention.

While fans and heavy readers help kick start the subscription programme, they cannot sustain the growth. The longer time in-market, the more you convert light readers, and the more subscribers are at risk of churning.

This is a new and critical insight. Saving the light-reading subscribers is the single most valuable thing you can do for your business this year. And without reducing churn, forget about further growth!

At this INMA Readers First Initiative Master Class, the guest experts will share practical advice on how they adjust their research, editorial, product, and marketing the post-COVID new normal.

Book your calendar, put your earphones on, and prepare for three deep-dive virtual sessions, with nine new case studies, 7+ hours of invaluable insights, benchmarks, and best practices.