Save the COVID bump gains with a state-of-the-art churn reduction programme: Welcome, engage, and make the new subscribers stay forever

Onboarding sequences

Optimisation experiments

Churn propensity

Payment moments of truth

Welcome, engage, and fight churn

Retire the optimistic term “retention” and look the real beast in the eye: churn. It’s wasting your money, your time, your effort, and it is killing your growth. No more. A relentless focus on churn is the duty of every subscription news marketer.

In this Master Class, INMA lines up top experts and media practitioners to share the latest evidence-based strategies and tactics in retention.

Imagine this: 3 live sessions and 7+ hours of benchmarks, frameworks, and best practices in data-informed onboarding, engagement, and fighting churn.

Apart from practical, hands-on presentations and fireside chats with the guest experts, INMA will invite participants to the virtual stage to share opportunities they discovered and workshop the quick wins.


How to engage new subscribers in the first key 100 days?

How to help readers develop a habit?

How to nurture value of subscription?

How to predict with AI who’s going to churn and when?

How to wake up sleepers?

How to save revenue lost by the payment failures?


Coming soon ...

Supported by


Tuesday, April 13

Module 1: Know your churn to strangle it

Click here for more information on this module

Tuesday, April 20

Module 2: Engage readers so they never want to leave

Click here for more information on this module

Tuesday, April 27

Module 3: Predict the future, save revenue today

Click here for more information on this module


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately two hours in duration. Each module will be held from 10:00 a.m. to 12:00 p.m. New York time (2:00 p.m.-4:00 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership

Who should attend?

News media company employees engaged in subscriber retention and engagement

Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me