Agenda


Tuesday, April 13

Module 1: Get new subscribers up to speed

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz Piechota Grzegorz (Greg) Piechota
Researcher-in-Residence and Head of Readers First Initiative, International News Media Association (INMA)


10:00 a.m.-10:05 a.m.
Key themes for this module

  • Retain the subscribers gained in the COVID year
  • Innovate with on-site and e-mail onboarding
  • Get newsroom, product, and marketing work hand-in-hand

Speakers

Anna Åberg Anna Åberg, Managing Editor,
Dagens Nyheter, Sweden



Hanne Hendrikx Hanne Hendrikx, Manager, Customer Retention,
Mediahuis, Belgium



Martin Jönsson Martin Jönsson, Head of Editorial Development,
Dagens Nyheter, Sweden



Robert Skrob Robert Skrob, Author, The Retention Point,
United States



Tuesday, April 20

Module 2: Reimagine engagement loops

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • Build your growth strategy around retention
  • Study light-reading subscribers, ideate opportunities, and test
  • Plan you touchpoints around daily reading habit

Speakers

Patrick Appel Patrick Appel, Director, Research, Piano,
United States



David Eisman David Eisman, Director, Subscriptions and Growth,
Nine, Australia



Phil Schroder Phil Schroder, Head of Retention and Engagement, McClatchy, United States



Kristen Turner Kristen Turner, Head of Consumer Marketing,
Nine, Australia

Tuesday, April 27

Module 3: Brace for the cancellation

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • Discover the signals of customers at risk early
  • Consider benefits and risks of online cancellation flows
  • Push churn to negative with renewal pricing

Speakers

Daniel Gilbert

Daniel Gilbert, Director of Data, News UK, United Kingdom



Adrian Lee

Adrian Lee, Senior Vice President,
Marketing and Events, South China Morning Post, Hong Kong



Ajay Shah

Ajay Shah, Manager, Senior Customer Marketing Manager, Retention, The Financial Times, United Kingdom




Supported by



Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

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Tom Corbett

Head of European Division
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Madhavi Sekhri

Head - South Asia Division
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Ana Gutierrez

Directora Regional Latinoamérica
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