10:00 a.m.-12:30 p.m.
(New York time)
Master Class moderator
Grzegorz (Greg) Piechota
Researcher-in-Residence and Head of Readers First Initiative, International News Media Association (INMA)
10:00 a.m.-10:05 a.m.
Key themes for this module
- Rethink your funnel and shift focus from sale to long-term relationship
- Understand the root causes of churn and measure it right
- Benchmark yourself with hundreds of subscription news sites