Agenda


Tuesday, September 07

Module 1: Know Your Churn to Strangle It

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz Piechota Grzegorz (Greg) Piechota
Researcher-in-Residence and Head of Readers First Initiative, International News Media Association (INMA)


10:00 a.m.-10:05 a.m.
Key themes for this module

  • Rethink your funnel and shift focus from sale to long-term relationship
  • Understand the root causes of churn and measure it right
  • Benchmark yourself with hundreds of subscription news sites

Tuesday, September 14

Module 2: Engage Readers So They Never Want to Leave

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • Orchestrate early success of your subscribers
  • Help readers create new habits
  • Nurture value of your journalism and the experience

Tuesday, September 21

Module 3: Predict the Future, Save Revenue Today

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • Predict churn before your readers even think of leaving
  • Fix the passive churn, so you never lose a reader by accident
  • Handle breakups gracefully but smartly


Supported by



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Madhavi Sekhri

Head - South Asia Division
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Ana Gutierrez

Directora Regional Latinoamérica
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