Agenda


Tuesday, April 13

Module 1: Get new subscribers up to speed

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz Piechota Grzegorz (Greg) Piechota
Researcher-in-Residence and Head of Readers First Initiative, International News Media Association (INMA)


Key themes for this module

  • Retain the subscribers gained in the COVID year
  • Innovate with on-site and e-mail onboarding
  • Get newsroom, product, and marketing work hand-in-hand

Today's classes

Robert Skrob The retention point: How to accelerate time to value?

Robert Skrob, Author, “The Retention Point”, United States



Anna Åberg Dagens Nyheter: What did we learn about retention in the COVID year?

Anna Åberg, Managing Editor, Dagens Nyheter, Sweden

Martin Jönsson

Martin Jönsson, Head of Editorial Development, Dagens Nyheter, Sweden



Hanne Hendrikx Mediahuis: How did we organise to execute a new approach to engagement?

Hanne Hendrikx, Manager, Customer Retention, Mediahuis, Belgium

Tuesday, April 20

Module 2: Reimagine engagement loops

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • Build your growth strategy around retention
  • Study light-reading subscribers, ideate opportunities, and test
  • Plan you touchpoints around daily reading habit

Today's classes

David Eisman Sydney Morning Herald and beyond: How we revamped our retention effort with project engage

David Eisman, Director, Subscriptions and Growth, Nine, Australia

Kristen Turner

Kristen Turner, Head of Consumer Marketing, Nine, Australia



Patrick Appel The benchmarks from Piano: Global study of light readers, sleepers and repeaters

Patrick Appel, Director, Research, Piano, United States



Phil Schroder Miami Herald and beyond: How we helped the print subscribers discover our digital services

Phil Schroder, Head of Retention and Engagement, McClatchy, United States

Tuesday, April 27

Module 3: Brace for the cancellation

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • Discover the signals of customers at risk early
  • Consider benefits and risks of online cancellation flows
  • Push churn to negative with renewal pricing

Today's classes

Adrian Lee South China Morning Post: How we manage lifecycle of our subscribers across touchpoints

Adrian Lee, Senior Vice President, Marketing and Events, South China Morning Post, Hong Kong



Daniel Gilbert The Times and The Sunday Times: How we predict churn from the very beginning of the relationship

Daniel Gilbert, Director of Data, News UK, United Kingdom



Ajay Shah The Financial Times: Why and how we shifted our cancellation flow to online

Ajay Shah, Manager, Senior Customer Marketing Manager, Retention, The Financial Times, United Kingdom


Supported by



Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

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Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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