After the unprecedented growth in online traffic and subscriptions during the pandemic, we are waking up to a new reality. Global subscription benchmarks reveal the hidden truths of the COVID year:
An urgent action is needed to redefine your approach to digital reader engagement and retention.
While fans and heavy readers help kick start the subscription programme, they cannot sustain the growth. The longer time in-market, the more you convert light readers, and the more subscribers are at risk of churning.
This is a new and critical insight. Saving the light-reading subscribers is the single most valuable thing you can do for your business this year. And without reducing churn, forget about further growth!
At this INMA Readers First Initiative Master Class, the guest experts will share practical advice on how they adjust their research, editorial, product, and marketing the post-COVID new normal.
Book your calendar, put your earphones on, and prepare for three deep-dive virtual sessions, with nine new case studies, 7+ hours of invaluable insights, benchmarks, and best practices.
Discover new ways to analyse and predict churn, e.g., when the subscriber is new and the dataset is small
Activate new customers, e.g., monitor engagement of light-reading subscribers and wake them up when falling asleep
Review your reader engagement strategy, e.g., adapt your content, product and marketing to help readers form a daily reading habit
Innovate with cancellation policies, e.g., prepare for Hop On Hop Off subscribers who come back when big news breaks and then cancel quickly
Organise for retention, e.g., learn how new cross-functional teams ensure the steady growth
Subscriptions and Growth
Director of Data
Head of Editorial Development
Senior Vice President
Marketing and Events
South China Morning Post
Head of Retention and Engagement
Senior Customer Marketing Manager
The Financial Times
The Retention Point
Head of Consumer Marketing
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately two hours in duration. Each module will be held from 10:00 a.m. to 12:00 p.m. New York time (2:00 p.m.-4:00 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
News media company employees engaged in subscriber retention and engagement