4:30 - 7:30 p.m. (Indian Standard Time)

Exploring Transformation, Strategy and Business Model Viability

A view from the top about the state of the global news industry, strategy, business model viability, transformation and advertising

4:30 p.m. (Indian Standard Time)

Welcome and Introductions

Nalin Mehta, Dean, School of Modern Media, UPES

Pawan Agarwal, President, INMA South Asia Board

4:40 p.m. (Indian Standard Time)

State of the Global News Media Industry

In this opening keynote, learn the emerging priorities for news media companies: strate-gy, trends, and the benchmarks you need to plot your next steps. Gain a clear perspec-tive on the focus areas that will carry news brands in the years ahead as INMA aims to tie together these trends and recommend a road map for companies in South Asia and the broader news media industry.

Earl J. Wilkinson, Executive Director & CEO, INMA

5:10 p.m. (Indian Standard Time)

A Perspective on the New Playbook for News Publishers in the Context of Organisational Disruption and Transformation

As disruptive forces continue to strain the media business model globally learn how to fight back while embracing new prisms to understand, and get ahead of change. Gain an understanding into how despite constant change and disruptions, organisations develop ways of evaluating new ideas, look ahead and get work done day by day. Take a deeper look at what are the vital questions we should be asking ourselves in the news industry now to get ahead in the future.

Rishad Tobaccowala, Advisor, Author and Former Chief Strategy Officer at Publicis Groupe

5:40 p.m. (Indian Standard Time)

How Can News Media Make Businesses Grow To Get Ahead of the Revenue and Monetisation Curve

In this fireside chat Stephen Dunbar Johnson will be in conversation with moderator Nalin Mehta, as we get a glimpse into how one of the world’s most well respected legacy news media companies, The New York Times, operates in a pandemic altered ecosys-tem to optimise revenue and growth. Gain insights as we distill their profound learnings from different angles: consumer behaviour, technology, data, subscriptions, advertising and more.

Stephen Dunbar Johnson, President International, New York Times

6:10 p.m. (Indian Standard Time)

The Year Gone By and What Lies Ahead - A discussion on Driving Cultural Change, Reinvention, and Navigating Audiences

In this panel discussion, gain varied perspectives on how leading news media companies in South Asia have faced the last year and continue to weather the storm with reinvention, business astuteness, sound decision making and grit and what becomes the yardstick to define success against investment in culture, new ideas and audiences.

Moderator:

Vanita Kohli Khandekar, Columnist & Writer, Business Standard

Panelists:

Pawan Agarwal, Deputy Managing Director, Dainik Bhaskar

Kumar Nadesan, Managing Director, Express Newspapers Ceylon Ltd

Sivakumar Sundaram, Chairman Executive Committee, Bennett Coleman & Co. Ltd

I Venkat, Director, Eenadu

6:45 p.m. (Indian Standard Time)

The Year Gone By and What Lies Ahead - A Discussion on the Transformation in Business Models and Resetting Advertising Goals

In this panel discussion, learn about how some of the foremost South Asian news media companies have reimagined and re-structured business models to enhance growth and revenue. Gain insights into how this translated into short term and long term successes and key takeaways and strategy going forward.

Moderator:

Nimisha Jain, MDP, Lead MSP Practice, and Co-Lead Media Practice, BCG

Panelists:

Bharat Gupta, CEO, Jagran New Media

Ritu Kapur, Founder & CEO, The Quint

L V Navaneeth, CEO, The Hindu

Praveen Someshwar, CEO & Managing Director, HT Media Ltd

7:20 p.m. (Indian Standard Time)

Takeaways and overtime

4:30 - 7:30 p.m. (Indian Standard Time)

Understanding the Emerging Organisational Imperatives

Deep dive into understanding first party data strategy, subscriptions, audiences, equitable value in the publisher - platform context and the reformatting of storytelling.

4:30 p.m. (Indian Standard Time)

Welcome and Introductions

Nalin Mehta, Dean, School of Modern Media, UPES

4:35 p.m. (Indian Standard Time)

How can News Media and Platforms share an Equitable Value from Digital Ads, Content and Data

The media business often takes a reactive, not proactive, approach to changes in market. In this briefing hear about the priority issues in the publisher-platform relationship and how the issues are being addressed across a global landscape. Learn about how challenges like privacy, death of the cookie, and strength of platforms should be leveraged and what’s next.

Robert Whitehead, Digital Platform Initiative Lead, INMA

5:05 p.m. (Indian Standard Time)

Staying Afloat After Taking the Subscriptions Plunge

Most media companies realise that digital subscriptions are key to their business models, today or tomorrow. The experiences of news brands in the South Asia market differs in that it is flooded by free news sources. In this briefing understand how news media companies are working around it, what best practices are being adopted and market contexts allowing different models to work.

Pradeep Gairola, VP & Business Head, Digital, The Hindu

Sanjay Sindhwani, CEO, Indian Express Online

5:45 p.m. (Indian Standard Time)

Case Study Presentation - The Fight for Relevance and Prioritising First-Party Data

In this case study presentation learn about how in Denmark, leading publisher JP/Politikens Hus has built a data platform based on first-party data collected across its sites, offering 600+ segments and targeting digital advertising to all users across devices. Yet beyond selling advertising, JP/Politikens is urging publishers to invest funds to process and provide their own first-party data — especially in light of Apple’s Intelligent Tracking Prevention (ITP) and Google’s Chrome announcement. In this session, learn what leading media companies are doing at different speeds of their data journey — and how to evaluate the opportunities becoming more affordable and digestible.

Thomas Lue Lytzen, Head of Ad Sales, JP/Politikens Hus

6:15 p.m. (Indian Standard Time)

Trends On Social Media Consumption Patterns Of the Millennials

Gain insights into trends on social media behaviours, millenials and GenZ media consumptions patterns; and how to grow audiences and drive segmentation from a news perspective. Learn about what consumer behaviour changes mean in a post pandemic world and how are news organisations customising content. How are brands collaborating with news organisations and what role do social media platforms play. Learn about how digital platforms, social media, and influencer marketing merge to present a new interface for the news consumer. This briefing will help unravel the driving forces behind growing audience and segmentation, and a new B2C and B2B strategy.

Sohini Guharoy, Head - Audience Engagement and Social Strategy, NDTV

6:45 p.m. (Indian Standard Time)

New Forms of Storytelling - Capturing the Transformation and Innovation in Print & Digital

Navigate the terrain of storytelling and it’s evolution, in an already existing age of attention deficit disorder and news snacking, exacerbated by the pandemic. Learn about how news media companies are rethinking the organisation of the newsroom, formats and culture transformation to customise to audience preferences and tastes. In this session, editors will narrate their real time experiments and strategies to continue making news delivery meaningful.

Moderator:

Rohit Saran, Executive Editor, Times Internet

Panelists:

Mahfuz Anam, Editor and Publisher, The Daily Star

Jaideep Karnik, Content Head & Editor, Amar Ujala Digital

Deepit Purkayastha , Co-founder and Chief Strategy Officer, InShorts

7:20 p.m. (Indian Standard Time)

Takeaways and overtime