News media companies have recently built up their data strategies with limited objectives. That is quickly changing.
Changes in privacy and security, the third-party cookie's impact on the advertising ecosystem, and cost-driven needs for new efficiencies are forcing a re-think to tie data more closely to broader business objectives.
Across 3 live sessions and 7+ hours of programming, learn from INMA how data strategies are emerging from market changes. Get a peek at the real story behind personalisation and how first-party data becomes the new oil for digital advertising.
With companies straining to marshal, how to accelerate automation for marketing, sales, and other functions?
Coming soon ...
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Senior managers, data managers, advertising managers, audience development managers