Agenda


Tuesday, June 8

Module 1: Strategy and culture of the customer-centric company

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Greg Piechota Greg Piechota
Lead, Smart Data Initiative, International News Media Association (INMA)


Key themes for this module

  • What is the value of data as an asset for a news media company?
  • How do you tie data back to your business strategy?
  • Where does data sit organisationally and how a Chief Data Officer role could help
  • What are the key data talents and skills you company needs to develop?
  • How to move from descriptive to predictive and prescriptive analytics?
  • How to build a data-positive culture?
  • Where does data sit organisationally and how a Chief Data Officer role could help?


Today's classes

10:00 a.m.-10:10 a.m. (New York time)

Introductions

Greg Piechota, Lead, Smart Data Initiative, International News Media Association (INMA)



10:10 a.m.-10:45 a.m. (New York time)

Daniel Hallac Data Strategy of Hearst Newspapers: How to leverage the group’s scale with a unified approach to data

Daniel Hallac, Chief Product Officer, Hearst Newspapers, United States



10:45 a.m.-11:20 a.m.(New York time)

Kasper Lindskow AI and Advanced Analytics at Ekstra Bladet: How to use data strategically as a driver for growth

Kasper Lindskow, Head of Research and Innovation, Ekstra Bladet, Denmark



11:20 a.m.-11:55 a.m. (New York time)

Agnes Stenbom Responsible AI at Schibsted: How to manage risks when using data and AI technologies

Agnes Stenbom, Responsible Data and AI Specialist, Schibsted, Sweden



11:55 a.m.-12:25 p.m. (New York time)

Tom Betts The Role of a Chief Data Officer: How to elevate data strategy to the board

Tom Betts, Chief Data Officer, Kingfisher, United Kingdom



12:25 p.m.-12:30 p.m.(New York time)

Takeaways and overtime

Tuesday, June 15

Module 2: Smart data playbook for audience and subscriptions growth

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to lead your newsroom, product and marketing with metrics?
  • How to shift from content to audience analytics?
  • How to build newsroom-facing data products?
  • How to predict who is going to buy a subscription or churn?
  • How to personalise experiences and recommendations for your audiences?
  • What experiments should you plan in 2021?



Today's classes

10:00 a.m.-10:10 a.m. (New York time)

Introductions

Greg Piechota, Lead, Smart Data Initiative, International News Media Association (INMA)



10:10 a.m.-10:50 a.m. (New York time)

Gareth Lloyd Audience analytics at Media 24: How to shift from content to user analytics

Gareth Lloyd, Head of Data and Analytics, Media 24, South Africa



10:50 a.m.-11:30 a.m. (New York time)

Ariane Grumstad Subscriber analytics at NHST: How to translate data into better subscription product

Ariane Grumstad, Head of Analytics, NHST, Norway



11:30 a.m.-11:40 a.m. (New York time)

Eric Schmidt News analytics with Google: How to collect, digest and analyse signals in real time and at scale

Eric Schmidt, Head of Advocacy for Data Analytics - Google Cloud, Google, United States



11:40 a.m.-12:20 p.m. (New York time)

Markus Franz Editorial analytics at Ippen Digital: How to assist the newsroom with data

Markus Franz, Chief Technology Officer, Ippen Digital, Germany

Florian Wirth

Florian Wirth, Head of Business Intelligence, Ippen Digital, Germany



12:20 p.m.-12:30 p.m. (New York time)

Takeaways and overtime

Tuesday, June 22

Module 3: Smart data playbook for advertising and e-commerce growth

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to prepare for the post-cookie future of advertising?
  • How to build your first-party data assets and how to use them to grow advertising revenue?
  • How to mine text and other content assets to derive interests and build segments for contextual targeting?
  • How to prove the effectiveness of new publishers’ ad products?
  • How to build and release advertiser-facing data products?
  • How to collaborate with others to grow the publishers’ walled gardens?


Today's classes

10:00 a.m.-10:10 a.m. (New York time)

Introductions

Greg Piechota, Lead, Smart Data Initiative, International News Media Association (INMA)



10:10 a.m.-10:50 a.m. (New York time)

Joanna Balowska Contextual advertising at Gazeta Wyborcza: How to develop new ad products with natural language processing

Joanna Balowska, Director, Sales and Ad Products Development, Agora, Poland

Joanna Balowska

Luiza Pawela-Wargocka, Director, Big Data, Agora, Poland



10:50 a.m.-11:30 a.m. (New York time)

Helene Slettemoen First party data collaboration at Diar: How to develop new ad products for publishers’ walled gardens

Helene Slettemoen, Director of Insights and Strategy, Diar, Norway



11:30 a.m.-11:40 a.m. (New York time)

Nils Riise Targeting at Mediahuis with Piano: How to drive ad effectiveness after the third party cookies depreciation

Nils Riise, General Manager, Nordics, Piano, Norway



11:40 a.m.-12:00 p.m. (New York time)

Greg Piechota INMA briefing: The promise of first party data for publishers

Greg Piechota, Lead, Smart Data Initiative, INMA



12:00 p.m.-12:25 p.m. (New York time)

Daniel Knapp Advertising after the third-party cookies apocalypse: Opportunities for news publishers

Daniel Knapp, Chief Economist, IAB Europe, Belgium



12:25 p.m.-12:30 p.m. (New York time)

Takeaways and overtime


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