10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Greg Piechota
Lead, Smart Data Initiative, International News Media Association (INMA)

Key themes for this module

• What do you want data to achieve for your company?
• Where does data sit organisationally?
• Where is data in the culture of your company? Where do you want it to be?
• What KPIs or benchmarks or signals might you share that would help peer publishers?
• How are you democratizing access to data?
• The path to use data for more automation
• Where emergence of privacy and security sits with data strategy
• What are the practicalities of getting from where you were to where you want to be from people, mindset, and skill sets perspectives?
• What you need more of and less of in your data lake

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

• What steps need to be taken to get to true personalisation?
• Authenticated audiences: best practices to register and log in
• What zero-party data can creatively be captured and how is it used
• Differentiating between subscriber and non-subscriber interactions and experiences
• Useful and useless data to inform newsrooms
• How to use data to design your products
• How to use data and algorithms to drive a true one-to-one experience
• Overcoming CMS and presentation layer deficiencies

Today's case studies

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

• How third-party cookie disappearance is impacting what data gets shared with advertisers
• First-party data applications (i.e., content consumption) to advertising sales
• The emergence of creative audience segments
• Inside Google’s privacy sandbox and the potential impact for publishers
• What contextual advertising starts to look like in the advertising mix
• How to build data that is more precise and automated for higher performance with advertisers
• How to close the gap with Facebook and Google