10:10 a.m.-10:40 a.m.
(New York time)

What is the role of data in a modern organisation? This session will draw on the recent Data Leaders Summer School to explore how organisations can get the most out of their business data, and the importance of a data champion within an organisation to unlock meaningful data-driven transformation.

Caroline Carruthers, Author, "The Chief Data Officer’s Playbook", United Kingdom

10:05 a.m.-12:15 p.m.
(New York time)

In the INMA Product Initiative’s inaugural survey, by far the No. 1 source of inspiration for news media companies was Netflix. So we are bringing you an in-depth workshop from the first vice president of product who is responsible for delivering an excellent consumer experience which, in turn, has led to Netflix’s incredible growth.

Gibson Biddle's two-hour Product Strategy Workshop introduces four strategy models to help leaders form hypotheses for how their product will delight customers in hard-to-copy, margin-enhancing ways. Gibson will illustrate each model with a Netflix case, and for the last 40 minutes of the session, will simulate a modern-day Netflix Quarterly Product Strategy Meeting

In this “QPS” meeting, we will debate three modern-day Netflix cases to demonstrate how product leaders can blend consumer science, strategy, and culture to make great decisions about people, products, and the business.

Starting in 2005, Gibson Biddle was vice president of product at Netflix. In 2010, he became the CPO at Chegg, a textbook rental and homework help company that he helped to take public in 2014. Today, Gibson is an advisor, board member, and guest lecturer at both Stanford and INSEAD. Last year he hosted 120 virtual talks, workshops, and executive events worldwide. Gibson also writes a weekly product newsletter called, "Ask Gib."

Gibson Biddle, Ex-Vice-President, Product, Netflix, United States

10:10 a.m.-10:40 a.m.
(New York time)

Before we build anything, we need to identify consumer needs and wants. What is the data telling us? And how can we cater to diverse audience needs? Dmitry Shishkin reflects on this through his deep experience at the BBC and Culture Trip and subsequent time consulting where he has been able to reflect on these issues and create actionable insights.

Dmitry Shishkin, Independent Digital Consultant, United Kingdom

10:10 a.m.-10:40 a.m.
(New York time)

The news customer journey starts with the first contact with a brand and a product, continues with engagement and habituation, and results in conversion and retention. Most publishers analyse the health of their business measuring and optimising each stage. Some like Hamburger Abendblatt in Germany also re-organise accordingly. They form cross-disciplinary teams and dedicate them to work across the journey. What are the benefits? What are the costs?

Ruth Betz, Director, Digital News, Hamburger Abendblatt, Germany

10:10 a.m.-10:50 a.m.
(New York time)

In two years since the launch of its registration wall, the New York Times registered 100 million readers. Together with nearly 8 million paying subscribers, this forms a huge known and addressable audience for the Times, its new subscription products, such as The Wirecutter, and its advertising clients. What unique ad products can now the Times build?

Nick Eckhart, Director of Data Ad Products, The New York Times, United States