Agenda


Tuesday, October 5

Module 1: The path towards customer-centricity


Supported by


10:00 a.m.-12:45 p.m.
(New York time)

About This Module

Putting the customer at the core of your business is easily said but how can and should you align strategy, organisation and culture? In the summit’s opening session, meet product and data leaders from across the globe and hear how they sparked the revolution. Ask what it takes your company to be customer-centric.

Moderator

Jodie Hopperton
Jodie Hopperton, Product Initiative Lead, International News Media Association

Thursday, October 7

Module 2: Data-driven product strategy workshop with Netflix’s Gibson Biddle


Supported by

10:00 a.m.-12:30 p.m.
(New York time)

About This Module

As a former VP of Product at Netflix, Gibson Biddle faced tough decisions as the company went from startup to 200+ million members. In this interactive and hands-on workshop, Gibson will share his first-hand experience, original frameworks and practical advice how to develop a product strategy for a media brand. Learn how Netflix, Chegg and Electronic Arts combine customer obsession, data science and product leadership to win the hearts and minds of users.

Moderator

Jodie Hopperton
Jodie Hopperton, Product Initiative Lead, International News Media Association



Gibson Biddle
Gibson Biddle, Author, Former Vice President, Netflix

Tuesday, October 12

Module 3: How we built it: Insiders’ stories of outstanding products in news


Supported by


10:00 a.m.-12:45 p.m.
(New York time)

About This Module

In this session we highlight the most recent and outstanding products in news and study their processes and pitfalls. Meet the people behind the products and hear of how they got there.

Moderator

Jodie Hopperton
Jodie Hopperton, Product Initiative Lead, International News Media Association

Thursday, October 14

Module 4: Leading with data: What gets measured gets managed


Supported by


10:00 a.m.-12:30 p.m.
(New York time)

About This Module

In this session, we offer practical advice about how data helps lead discussions around identifying customer needs and driving performance of your products and services. Hear stories from the trenches about measuring engagement, democratising data and scaling experiments, and build your own data leadership toolbox.

Moderator

Greg Piechota
Greg Piechota, Smart Data Lead, International News Media Association

Tuesday, October 19

Module 5: First-party data opportunity: Prepare for the world after the Cookie Apocalypse


Supported by


10:00 a.m.-12:30 p.m.
(New York time)

About This Module

As the Cookie Apocalypse is looming, news publishers double down on strategizing around first-party data, registering and logging users. The industry leaders see the Cookie Apocalypse as an opportunity for their businesses’ renaissance. In this session, we look at their playbook and ask: what do you do with all the data you have hoarded so far?

Greg Piechota
Greg Piechota, Smart Data Lead, International News Media Association



Supporters




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Madhavi Sekhri

Head - South Asia Division
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