Product Strategy Workshop
In the INMA Product Initiative’s inaugural survey, by far the No. 1 source of inspiration for news media companies was Netflix. So we are bringing you an in-depth workshop from the first vice president of product who is responsible for delivering an excellent consumer experience which, in turn, has led to Netflix’s incredible growth.
Gibson Biddle's two-hour Product Strategy Workshop introduces four strategy models to help leaders form hypotheses for how their product will delight customers in hard-to-copy, margin-enhancing ways. Gibson will illustrate each model with a Netflix case, and for the last 40 minutes of the session, will simulate a modern-day Netflix Quarterly Product Strategy Meeting
In this “QPS” meeting, we will debate three modern-day Netflix cases to demonstrate how product leaders can blend consumer science, strategy, and culture to make great decisions about people, products, and the business.
Starting in 2005, Gibson Biddle was vice president of product at Netflix. In 2010, he became the CPO at Chegg, a textbook rental and homework help company that he helped to take public in 2014. Today, Gibson is an advisor, board member, and guest lecturer at both Stanford and INSEAD. Last year he hosted 120 virtual talks, workshops, and executive events worldwide. Gibson also writes a weekly product newsletter called, "Ask Gib."
Gibson Biddle, Ex-Vice-President, Product, Netflix, United States