Your guide to next-stage in news media transformation: put customers at the center of your business to unlock innovation and growth
Know your customers
Motivate teams to innovate
Out-compete others in product
Drive customer lifetime value
INMA Product and Data Summit Agenda
News media innovation thrives at the intersection of product and data. New ways of engaging and monetising readers and advertisers have one thing at their core: a focus on customers.
In this five-module, virtual summit featuring 20+ world-class speakers and 12+ hours of expert-curated programming, learn how to win in 2021 and beyond.
See how the fastest-growing media companies organise, set goals and build culture that promotes experimentation and data-informed decision-making.
Discover how the world’s greatest media products are built from an in-depth workshop with Netflix guru Gibson Biddle to outstanding examples in the news media industry.
Learn how today’s leaders reach to the stars with new engagement metrics, democratising data and testing.
Check out the best practices in collecting first-party user data and translating it into new products for readers and advertisers.
After five sessions over three weeks, full of case studies and practical advice, you will walk away sharper, smarter and inspired by the best ideas from the INMA global network of product and data experts.
Speakers
Ruth Betz
Director, Digital News
Hamburger Abendblatt
Germany
Gibson Biddle
Ex-Vice-President, Product
Netflix
United States
Cecilia Campbell
Chief Marketing Officer
United Robots
Sweden
Caroline Carruthers
Author
"The Chief Data Officer’s Playbook"
United Kingdom
Leonardo Dalera
Chief Data and Analytics Officer
Grupo Clarin
Argentina
Nick Eckhart
Director of Data Ad Products
The New York Times
United States
Elisabeth Fernandes
Head of Analytics and Audience Insights
Publico
Portugal
Marek Kopeć
Group Director Product
Ringier Axel Springer
Poland
Vhanya Mackechnie
VP Product
South China Morning Post
United States
Lippe Oosterhof
Head of Product
Yahoo News, Entertainment and Lifestyle
United States
John Pipino
Consultant
Doblin
United States
Marcelo Rizzi
Chief Technology Officer
Grupo Clarin
Argentina
Danny Sanchez
Senior Product Manager
Gannett | USA TODAY NETWORK
United States
Marcel Semmler
Global Head of Technology
Publishing at Bauer
Germany
Taihei Shigemori
Deputy General Manager, Digital Transformation Office
Nikkei
Japan
Dmitry Shishkin
Independent Digital Consultant
United Kingdom
Caspar Llewellyn Smith
Chief Product Officer
Guardian News & Media
United Kingdom
Louise Story
Author and former Chief News Strategist, and Chief Product & Technology Officer
Wall Street Journal
United States
Ross Wilmot
Head of Consumer Marketing
Independent Digital News and Media
United Kingdom
Caspar Woolley
Founder and CEO
Sifted
United Kingdom
Mark Zohar
COO & President
Viafoura
Canada
Supporters
Topics
How to solve customer problems while saving journalism
How to get deeper insights about your customers
What does it take to make your culture customer-centric?
How can the news experience be turned around?
How to harness product innovation in alignment with the newsroom
How to create product and data strategies when resources are limited
How to lead teams to focus on outcomes rather than outputs
How to make better editorial and business decisions through experiments
What are the best practices in mobile, audio and niche product development?
Why should you collect first-party data and what can you do with it?
Agenda
Tuesday, October 5
Module 1: The path towards customer-centricity
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Thursday, October 7
Module 2: Data-driven product strategy workshop with Netflix’s Gibson Biddle
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Tuesday, October 12
Module 3: How we built it: insiders’ stories of outstanding products in news
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Thursday, October 14
Module 4: Leading with data: What gets measured gets managed
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Tuesday, October 19
Module 5: First-party data opportunity: Prepare for the world after the Cookie Apocalypse
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