How to practically solve the most demanding challenges facing journalism today: polarisation and trust, quality and engagement, and newsroom transformation

Polarisation and trust

Quality and engagement

Newsroom transformation

Solving 3 momentous challenges facing editors today

At no point in the history of journalism have we had more tools to do quality reporting that makes a difference. At no point have newsrooms had more options in developing a deeper relationship with its audience. And at no point have editors faced more complex challenges in leading its brands.

In this INMA Master Class, we will take a deep dive into best practices and innovations in the context of three momentous challenges facing editors right now:

Polarisation and trust: How to report on disagreement in society and remain a trusted brand when under attack from populists? How to breach the gap between propaganda and information? Fact-checking didn’t do the trick alone. What are the best practices and pitfalls in building trust?

Quality and engagement: As media business models increasingly have moved to digital subscription, newsrooms need to deliver journalism in formats that differentiate, build habits, and appeals to a younger audience. How do you do it, and how do you choose the right tactics to stay relevant for a specific audience?

Newsroom transformation: How do you go from strategy to execution when it comes to leading the newsroom? How to break down silos between departments and foster a newsroom culture more oriented towards innovative ways of fulfilling the editorial mission? Build specialised teams or train everyone?


Podcasts, newsletters and digital storytelling: what are the world’s best formats right now, and why?

How can we differentiate our journalism from misinformation?

You have built a great strategy, but how do you get the newsroom onboard with the new ways of working?

How to reach a younger audience without dumbing down?

Explanatory journalism: what works?

Content and content formats that work to get a more diversified audience

The tone of voice: strong views vs. an ambition to build a more in-depth understanding?

Rethinking engagement: readers’ involvement in stories, seeking feedback, readers as experts, in-person events with journalists and readers

The role of audience data in the newsrooms: What are the right metrics from a journalistic viewpoint, and what are the pitfalls?

Journalism that helps the audience solve real-life problems

Content library: fewer stories with higher quality vs. many stories of general interest?

Tactics to differentiate from competitors and fake news

How to build a ninja team that supports an editor-in-chief in her/his transformation

Curated by

Espen Egil Hansen

Espen Egil Hansen

Former Editor in Chief and CEO
Aftenposten, Norway


Lionel Barber

Lionel Barber

The Powerful and The Damned,
United States

Alexandra Beverfjord

Alexandra Beverfjord

Editor in Chief,

Sergio Dávila

Sergio Dávila

Editor in Chief,
Folha de S.Paulo,

Kat Downs Mulder

Kat Downs Mulder

Managing Editor,
The Washington Post,
United States

Lotta Edling

Lotta Edling

Editorial Director,

Amanda Farnsworth

Amanda Farnsworth

Head of Visuals & Data Journalism,
BBC News,
United Kingdom

Sebastian Matthes

Sebastian Matthes

Editor in Chief

Maria Ressa

Maria Ressa

Executive Editor
The Philippines

Harrison Van der Vliet

Harrison Van der Vliet

Deputy Editor in Chief
The Netherlands


Tuesday, March 9

Module 1: Strategies to build trust and handle polarisation

Click here for more information on this module

Tuesday, March 16

Module 2: How to drive engagement from high-quality storytelling

Click here for more information on this module

Tuesday, March 23

Module 3: How to transform your newsroom

Click here for more information on this module


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately two hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership

Who should attend?

Editors-in-chief, editors, newsroom managers, and professionals working with newsroom strategy and transformation

Supported by




Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

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Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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