At no point in the history of journalism have we had more tools to do quality reporting that makes a difference. At no point have newsrooms had more options in developing a deeper relationship with its audience. And at no point have editors faced more complex challenges in leading its brands.

In this INMA Master Class, we will take a deep dive into best practices and innovations in the context of three momentous challenges facing editors right now:

Polarisation and trust: How to report on disagreement in society and remain a trusted brand when under attack from populists? How to breach the gap between propaganda and information? Fact-checking didn’t do the trick alone. What are the best practices and pitfalls in building trust?

Quality and engagement: As media business models increasingly have moved to digital subscription, newsrooms need to deliver journalism in formats that differentiate, build habits, and appeals to a younger audience. How do you do it, and how do you choose the right tactics to stay relevant for a specific audience?

Newsroom transformation: How do you go from strategy to execution when it comes to leading the newsroom? How to break down silos between departments and foster a newsroom culture more oriented towards innovative ways of fulfilling the editorial mission? Build specialised teams or train everyone?