10:00 a.m.-12:30 p.m.
(New York time)
Master Class moderator
If you’re lucky, many people will have great ideas for new products. Or you may want a format for teams to make suggestions. How do you filter and prioritise ideas to work on and launch? How do you determine what user problems need to be solved? And which should be solved? We hear from experts on different evaluation methods, and how to communicate to ensure stakeholder buy-in across the company. Jodie Hopperton, Product Initiative Lead, International News Media Association (INMA)
10:00 a.m.-10:15 a.m. (New York time)Introduction
10:15 a.m.-11:00 a.m. (New York time)Project Bob: relaunching metro dailies from start to finish
To kick off this Master Class, we hear from News Corp Australia which went through the entire product process to challenge and change their existing approach to digital. With consumer-first insight and using human-centered design they completely relaunched the digital versions of their metro dailies.
Julian Delany, Chief Technology Officer, Data and Digital, News Corp Australia
11:00 a.m.-11:30 a.m. (New York time)Product Thinking 101
Naren was asked by a colleague to explain product thinking. And that gave rise to this presentation where Naren has taken the basics in a series of easy-to-understand components to explain what product thinking is, why it is important, and how we can help cultivate it within our organisations.
Naren Katakam, Principal Product Consultant, ThoughtWorks
11:30 a.m.-12:00 p.m. (New York time)Solving for user needs
Before even thinking about building a prototype, let alone a product, we need to understand what user problems and needs we are looking to solve. Hilde joined Aftenposten from another Schibsted division where she had deep expertise in using systems and frameworks for mapping user needs. In this presentation she will use a case study on building a local offering to demonstrate the value and methodologies of using both quantitative and qualitative data in order for the organisation to truly understand what users need.
Hilde Maartmann-Moe Sommerstad, Senior Product Manager, Schibsted / Aftenposten
12:00 p.m.-12:30 p.m. (New York time)Designing roadmaps to delight customers and respect stakeholders
There's never a shortage of good ideas. Even once we've validated them against user needs and business goals, we're still left with far more than we can accomplish given limited resources and capacity. How do you prioritise and sequence the work in a way that stakeholders can understand and support, even if it's not what they asked for? Jason has led product teams at Tribune, Gannett and Dow Jones. He'll take us through his playbook for designing roadmaps that organizations can get behind.
Jason Jedlinski, formerly Head of Audience Touchpoints, Wall Street Journal and SVP Consumer Products, Gannett